How to Get More LinkedIn Followers & Connections
Growing a LinkedIn following isn't luck — it's a handful of things done consistently. This is the practical playbook: set up a profile people want to follow, post what the feed actually rewards, engage where your audience already is, and give it a credible head start.
If you want to know how to get more LinkedIn followers, the honest answer is that reach on LinkedIn compounds: a bigger, more active audience means every post travels further, which brings in more followers, and so on. The job is to start that flywheel. Below is the playbook that actually moves it — no growth hacks that get you restricted, just the fundamentals done well.
First, understand followers vs connections
Connections are mutual — you both agree, and you each see the other's posts. Followers are one-directional — they see your posts without a mutual link. Every connection is also a follower, but people can follow you without connecting. If you post to build authority, optimise for followers; if you're building relationships and want to message people, focus on connections. Most people grow both, and the tactics below help with each.
1. Make a profile worth following
Nobody follows a profile that looks unfinished. Before you chase reach, get the basics right: a real headshot, a banner that states what you do, and a headline that says who you help. Your headline and profile do the converting when a new person lands on you — see our LinkedIn headline examples and profile examples for patterns you can copy.
- Turn on Creator mode / follow so people can follow you without connecting.
- Set a custom profile URL and put it where people can find it.
- Write an About that opens with who you help and ends with a reason to follow ("I post about X weekly").
2. Post what the feed rewards
LinkedIn's feed rewards posts that earn early engagement and keep people on the platform. A few durable rules:
- Hook in the first line. Only the first ~2 lines show before "see more" — make them impossible to scroll past.
- Share specifics, not platitudes. A concrete story, number, or lesson beats generic advice every time.
- Keep people on-platform. Native text, documents (carousels) and native video travel further than posts whose main purpose is to send people off LinkedIn. Put external links in the comments if you need them.
- Post consistently — two to four times a week beats a burst then silence. The algorithm and your audience both reward showing up.
- End with a question so people comment; comments are the strongest signal that widens your reach.
3. Engage on purpose
Most people treat LinkedIn as a broadcast. The fastest-growing accounts treat it as a conversation. Spend 10–15 minutes a day leaving thoughtful comments on posts your target audience reads. A good comment on a big creator's post can be seen by thousands and sends a steady trickle of the right followers to your profile.
- Comment early on posts from people in your niche — add a real point, not "Great post!"
- Reply to everyone who comments on your posts; it deepens reach and relationships.
- Send personalised connection requests with a one-line reason — acceptance rates jump when it's clearly not a bulk blast.
4. Bring your audience in from everywhere else
- Add your LinkedIn to your email signature, talks, and other social bios.
- Use a QR code at events, on slides and on business cards so people can follow you in one scan — make one free with our LinkedIn QR code generator.
- Ask happy clients and colleagues to follow, not just connect.
5. Give the flywheel a credible head start
Here's the honest part everyone skips: the flywheel is slowest at the start. With a small following, even great posts barely travel, and new visitors judge your credibility partly by the numbers they see. That cold-start is where most people give up. Doing the fundamentals above will get you there — it just takes months of consistency.
If you want to shorten that cold-start, BuyReviewz provides real, active LinkedIn followers and connections, drip-fed naturally with a 30-day refill guarantee and no password ever. It's not a substitute for showing up — it's the social proof that makes showing up pay off sooner, so the content you post actually gets seen.
None of this is complicated: a profile worth following, posts with a hook and a point, real engagement every day, and a nudge to get past the cold-start. Do those consistently and the follower count stops being the goal — it becomes the by-product.