5 Signs Of Fake Google Reviews And How To Fix Them

Key Takeaways:

• The Google reviews are important to influence your local SEO and reputation on the web.

• To identify a false review, one must consider vague expressions, the exaggerated nature, and insufficient content.

• Unauthentic behavior may be disclosed by reviewer profiles and the frequency of posts.

• It is possible to report, document, and professionally respond to false reviews with the help of Google tools.

Getting fake Google reviews has become more common than you can imagine. They can totally destroy the trust in your brand. A single negative remark or praise that seems too well would influence the potential customers and damage your local search rankings.

In this era of the internet, customers rely on it whenever they get services or buy a product. Getting fake reviews, therefore, can cause harm to your brand and create a misunderstanding.

Now, the question is, when you get fake reviews, how will you understand? With the right tactics, you can recognize them at an early stage and secure your reputation. So, let's know how.

5 Ways To Detect Fake Google Reviews 

Fake Google reviews can hurt your business and confuse future customers. They also appear very close to being real. But you can identify these fake reviews easily with a few strategies.

For that, you must know what to look for. So, take note of the following five easy secrets to spot fake reviews and maintain the reputation of your online presence.

1. Review Content Style And Languages

Authentic reviews are informative and balanced. These reviews typically describe the issue they experienced with the service or product. But inconsistent reviews are likely false. Also, an extremely positive or critical review without specific brand details may be misleading.

However, after reading an honest review, you'll know precisely what the writer is having trouble with. A fake review states its type, but it lacks detail about the reviewer's experience since they never had one.

2. Check For Similarity

The trend that fake reviews follow makes it easy to spot them. Many fake reviews can be posted on your Google Business Profile at various times. These are easy to spot because most of them look remarkably similar.

Therefore, reviews with similar wording and structure submitted practically simultaneously are likely to be computer-generated. Similar reviews can indicate coordinated brand image creation, which Google Reviews prohibits. Therefore, steps should be taken immediately to prevent Google's action.

3. Examine The Profile Of A Reviewer 

Some review profiles are made specifically to include fake reviews. For that reason, you may look up the reviewer's profile if you ever suspect a review is not genuine. If the reviewer posts similar reviews, it's probably fraudulent.

You may examine that reviewer's past reviews for signs of product usage. The lack of information suggests that the reviewer has never utilized those products. This classifies every single one of those reviews as a false review.

4. Evaluate Review Dates

Another helpful technique for spotting a fake review is to examine the review dates. Besides, a dramatic surge in reviews in 1-5 minutes may be false. This demonstrates a deliberate effort to increase negative brand perceptions.

The majority of genuine reviews spread over time as the number of consumers rises. Note that multiple fake reviews uploaded at once have a similar format, which is another indicator.

5. Missing Or Inconsistent Profile Picture

A reviewer's profile picture may influence the legitimacy of their Google reviews. So, look at reviewer profiles. Having consistent profile photos gives reviewers credibility. 

Beware of reviewers without profile photos or random photos that don't match. These may be fake reviews. Images that seem professional or stock may not be actual users. 

Addressing prospective customers' worries and protecting your brand's online image needs prompt action. So, what to do to fix the fake Google reviews? Let’s know!

How Can You Fix Fake Google Reviews? 

You risk damaging your company's reputation and misinforming prospective customers with fake Google reviews. You can quickly identify, report, and delete these false reviews using Google's practical methods.

The following are the ways you can consider to fix fake Google reviews:

1. Notify Google About The Review

Find the review that seems suspicious, click the three-dot button, and select Flag as inappropriate. Then, choose the most suitable reason that aligns with the truth of the fake content.

2. Use Google Business Profile To Report

Go to the homepage for your Google Business. Click on the Reviews tab to find the review and report it right away. Moreover, if possible, provide a thorough explanation and any supporting evidence you have.

3. Answer In A Professional Way

Leave a considerate public message stating that the experience doesn't align with a known exchange. Hence, this helps maintain your reputation with potential customers who may read the review.

4. Ask For Assistance From Google Help

Contact Google Business Profile Support if automatic reporting is not working. You can use their petition form or the community boards. Besides, your chances of getting the review taken down are higher if you make a strong, fact-based request.

Conclusion 

Never get scared when you get a lot of fake reviews. You can fix the problems easily if you follow the correct steps. Just follow them and give your effort to save your brand image online.  

If you think that, to cover up the fake reviews, you need real positive reviews, BuyReviewz can help. We offer authentic reviews from active profiles to help you protect your business and ensure a steady flow of sales.