Do Google Reviews Appear Instantly or Is There A Wait Time?

Mary Edward
Written By Mary Edward

12 min read

  • Publish Date : 3/28/2024 9:02:15 AM
  • Last Update : 4/24/2024 5:36:39 PM
Table Of Contents

Today, in the digital world, online reviews on Google carry much weight as they help consumers make decisions and build brand reputations all around the world. Google Reviews are particularly a significant factor for companies who have listed on Google My Business (GMB). 

Nevertheless, there is always one issue that usually pops up: Do Google reviews appear instantly after publishing? Or is there a wait time period?  This blog seeks to address this concern by explaining the process and reviewing the possible duration when your Google review goes live. This blog aims to shed light on this query, clarifying the process and the potential Google review publication time.

Understanding Google Reviews Policy

Google reviews are a very important part of reputation management. They allow users to rate businesses, products, and services. In this digital era, most people have phones and rely on the online world for everything they do. 

For that reason, Google reviews play an immense role in shaping consumers’ choices. Consequently, organizations take note of these reviews as they shape their presence and attract prospective clients.

The objective of Google's review policy is to create a trustful environment for users and play an important role in helping them to make an informed choice by creating honest and unbiased feedback on different products and services. 

It advises business owners not to be disheartened by negative reviews but rather ensure that every commentary published is fair. Furthermore, the feedback of both positive and negative reviewers must be given an equal chance to be evaluated.

 Here are some key takeaways from Google's review policy:

  • Include customer experience details for publication.
  • Flag anonymous reviews written to mislead customers.
  • Reviews written as spam and misleading content are prohibited.
  • Off-topic reviews do not clearly state the status of the company's products/services.
  • Containing hate speech, illegal, abusive, offensive, and obscene content will be removed.
  • Sharing of personal information is limited.
  • Sharing and spamming the same content multiple times from multiple accounts.

These reviews are managed and monitored by the system, and adherence to the guidelines is maintained, as stated by Google. A major point of emphasis in this context is that Google accepts genuine reviews as exclusively verified customers, meaning that the users must have received the products or services to be reviewed directly from the demonstrated company or a representative organization.

Submitting a review on Google may seem like a straightforward process, but behind the scenes, a complex system is at work. Users typically navigate to a business's Google My Business listing, click on the "Write a Review" button, and proceed to rate and write their feedback. Google employs algorithms and protocols to ensure the authenticity and relevance of reviews, leading to a review moderation and verification process.

How Long Does Google Reviews Take To Appear?

Generally, Google reviews appear within a few minutes of posting, but that is not always the case. Several factors contribute to the delay in the appearance of reviews, ensuring the quality and legitimacy of reviews displayed on the platform. 

Overall, while Google strives to ensure timely review posting, the duration can vary depending on several factors, including the moderation process, technical considerations, and review volume. 

So, how long can you expect to wait?  Delay is the case in some reviews that may appear within some seconds while other ones, which take several days may even extend to weeks in isolated cases. 

The key is to be patient and be aware that Google devotes everything to make it possible to keep its platforms genuine and provide helpful reviews, and it takes time. 

Understanding these factors mentioned below can help manage expectations and provide insights into the review posting timeline on Google.

Why Reviews Might Not Appear Instantly?

From technical glitches to guidelines violations to incomplete product listings, it is important to understand why some Google reviews take hours or days to be visible on Google listings. Here's why your Google review might not be instantly visible:

  1. Spam Filtering: Google takes search integrity seriously and uses robust automation systems to identify and filter out potential spam or content that violates its policies. Studies marked as exceptional or potentially promotional may require additional research and extended time before appearing publicly.
  2. Manual review: Google may sometimes choose to manually review a particular search. This can happen to businesses with a history of questionable research activity or research containing sensitive or potentially harmful language. Manual reviews further contribute to delays in the publication of some reviews.
  3. Fake Reviews: Manipulative Interpersonal reasons like fake reviews and unrealistic incentives are considered to be a big chunk of red flags for Google. Publishing fake Google reviews should be an absolute no-no for you.
  4. Profanity in Google review: The review with foul language and inappropriate language may be deleted by Google, and you would have been informed of that. Make sure you never use any profanity in your reviews, monitor them regularly, and report any violating content for removal.
  5. Bug with Google: Occasionally, technical glitches or bugs on Google's platform may affect review visibility. Keep an eye on your listing and reach out to Google support if you suspect a technical issue.
  6. Business isn’t opened to the public yet: If the business hasn’t yet opened or just launched, Google may reject reviews until the business becomes active. Ensure that the business is listed on Google and open and accessible before expecting reviews to appear.
  7. Older operating systems: Users with outdated operating systems or devices may encounter difficulties leaving reviews. Ensure you are using the latest operating system.
  8. Merged Google Profiles: If the business has multiple Google profiles that have been merged, it may take some time for reviews to reappear. Monitor your profiles closely and address any discrepancies with Google support.

How To Leave A Google Review? Step-by-Step Guide

Leaving a Google Review is remarkably simple. Here's how to do it on both desktop and mobile devices:

On Your Desktop:

Step 1: Sign in to Google- Verify you’re logged in to your Google account first.

Step 2: Search for the Business- Apply the Google Search to it and find the business you would like to leave a review on.

Step 3: Locate the Review Section- The business’s information section (usually located on the right side of the search results page) is where you can find and click on the "Write a Review" button. If you do not see this button, you can access directly the "Reviews" tab right from the information panel.

Step 4: Rate and Write- If you are satisfied with the product or service, give it five stars, so it will be easy for the users to recognize the great quality. Also, spend some time creating your review.

Step 5: Submit- Click the "Post" button to submit your review.

On Your Mobile Device (Using the Google Maps App):

Step 1: Google Maps- Open the Google Maps app on your mobile device.

Step 2: Find the Business- Search for the business you wish to review.

Step 3: Access Reviews- Select the business's name in the search results to open its information panel. Scroll down to locate the "Reviews" section.

Step 4: Click to Rate and Review- Tap on the stars to give your rating. A pop-up window will appear, allowing you to write your review and add photos if desired.

Step 5: Submit- Click on the "Post" button to send your review for processing.

Bonus- Make sure to be as detailed and just as honest as possible in leaving a review on Google, and bring up all aspects of your service that either pleased or disappointed you. You may also include pictures to support your feedback.

Tips For A Smooth Google Review Submission

In order to have a better review experience, both Business owners and customers/reviewers must follow certain tips.

For Reviewers:

  1. Authenticity: Base your review on your actual experience with the business. Provide honest, constructive feedback.
  2. Adhere to Guidelines: Familiarize yourself with Google's review policies. In full understanding of Google's review rules, you should be wary of content that could lead to your review being delayed or rejected.
  3. Be Patient: Google's screening process can take time. Expect a potential delay before your review goes live.
  4. Contact the Business: Contact the Business: If you don't see a review on the page after a certain time, you can get in touch with the business owner for clarification and alert them if there is any error.

For Business Owners:

  1. Encourage feedback: Encourage customers to leave genuine reviews, but never incentivize or manipulate them in any way.
  2. Monitor and respond: Monitor and respond: Keep checking your reviews and react to the reviewer politely regardless of its positive or negative feedback. This is a sign that you value customers and their satisfaction.
  3. Flag suspicious reviews: If you think that the review does not comply with Google policy, you can flag it for a review process through the GMB tool.


In conclusion, the question of Google search publishing time is multifaceted, with different factors affecting search visibility and publishing time. While instant gratification may be desirable, in reality, there is often a shared search show within Google. 

It is important for users and business owners to understand the mechanisms behind these delays and implement strategies. By promoting awareness, connectivity, and innovation, Google aims to provide users with a reliable way to share their information and provide valuable insights to businesses to improve their reputation.


1. Do Google reviews show up immediately?

Google reviews typically show up within minutes after submission, but sometimes, the review moderation process, which involves algorithms and manual review, may lead to a delay in review visibility.

2. What is the typical time for a Google review to appear after submission?

The Google review publishing time may depend on how long it takes Google to approve the reviews on its website, plus the moderation procedure and possible hold-ups in the process of review publication may affect the review process.

3. What should I do if my Google review is pending or delayed in appearing?

If your Google review is pending or experiencing a delay in visibility, it's essential to remain patient. However, if your review remains unpublished for an extended period, you may consider reaching out to Google support for assistance.

4. What are the common reasons Google might not update reviews instantly?

Several factors can contribute to delays in Google review updates: Technical glitches, Spam filtering, Manual Review, Profanity in review, Violation of Google Review Policy guidelines or Volume of pending reviews and workload of review moderators.

5. What can businesses do to accelerate the process of Google review approval?

While businesses cannot directly control the review approval timeframe on Google, they can encourage customers to leave reviews and ensure that their Google My Business listing is up-to-date and optimized. 

Mary Edward
Written By Mary Edward

Mary has been a content and copy specialist with 15 years of extensive experience in the writing background. She has worked as a merchandising specialist for startups and small businesses and holds efficiency in writing sellable copies to elevate sales. While Mary's writing skills are commendable, she is also our strategic partner with She writes Google reviews, understands the roles and responsibilities of the targeted business, and studies their local needs, bringing traffic and driving users' attention toward the brand's website and social media platforms.

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