How To Get More Online Reviews For A Bank?

Finding the right bank for your finances has become very easy and all credit goes to online reviews. Going through the reviews can help many understand whether the respective bank is an appropriate fit or not.

As competition has increased, it has become essential for all banks to build a prominent online presence through reviews. So, it is important to get more Google reviews for banks, as they can not only build credibility but also boost online ranking.

With more positive reviews, you get more clicks and it will help your bank position at higher position in the Google rankings. So, to make it easier for you, we are here with highly-effective ways to collect more reviews for banks. Read on.

How Can Your Bank Get More Google Reviews?

Banks must recognize that having a positive review can attract new customers and retain loyal ones. If you are considering getting more good reviews for banks, we have it covered below. Take a look.

1. Claim And Optimize The GMB Profile

The first and most important step is to have a verified Google My Business profile for your bank, where your customers will post reviews. So, you need to complete your profile by adding accurate details, quality pictures, and proper contact details. This can build a solid foundation for having an optimized online presence, which will allow you to get a review without thinking twice.

2. Follow Up Via Email

The next essential step you need to follow is sending appreciation emails within 3 days of interactions. So, if you have anything like loan processing, onboarding, branch visits, or anything else, you can prompt customers to leave feedback about their experience through email.

Because their experience is fresh, they will be able to review it much more convincingly. So, provide a direct link to Google reviews for easy access for your customers to post.

3. Incorporate A Review Link On Your Website And App

Another way to gather bank online reviews is to display a "Leave a Review" button on your banking website and application. This can certainly prompt happy customers to post their service experience at their convenience. Featuring Google Reviews on your website can further boost credibility and encourage more clients to share their feedback.

But, while doing so, ensure that the respective button links to your verified Google Business Profile reviews section.

4. Engage With Customers On Social Media:

You must have your profile on all social media channels including Facebook, Instagram, and Twitter where you can connect with the customers regularly. Make sure to regularly post interactive content on these channels while asking your followers to share their experiences.

In this way you can promote reviews and convince more customers to post their feedback. You can link the reviews with a thank you note as it can make others post the feedback.

5. Leverage In-Branch Signage:

Signage is another essential asset that can catch attention through subtle prompts when placed at counters or the entrance. It can remind your banking customers about the importance of the reviews.

So, you can have signage placed with content that politely asks your customers to review how pleasant their experience was and where their banking services need improvement.

6. Request Reviews In Post-Transaction Surveys:

You can always consider sending satisfaction surveys to your regular banking customers. It can capture feedback on new products, customer service interactions, or after loan closings. These can lead to prompting reviews, especially for customers who are pretty satisfied with the experience.

7. Motivate Branch Staff To Ask For Reviews:

Another worthy approach to asking for reviews is to add a reward. Incentivizing the reviews through recognition or any free banking service can make many opt for a review.  

But make sure that it looks natural rather than desperate. It can certainly assist you with obtaining maximum reviews and enhance your chances of receiving more positive ones.

8. Highlight Positive Reviews In Marketing Materials:

Positive reviews about your banking services can bring much credibility to your other marketing campaigns. So, you must consider printing selected reviews on flyers and brochures.

You can also share highlights across all digital channels, which encourages confidence and helps you get closer to your potential customers.

9. Respond To Existing Google Reviews:

One of the most essential steps to follow is to respond to your Google reviews no matter what. Even a late response shows attentiveness as it builds confidence for potential customers. So, make sure to respond thank you to your  opinions, addressing issues brings transparency for improved perception.

It will ensure all responses are compliant and help resolve concerns as well as encourage other constructive feedback.

10. Send Reminders After Digital Transactions:

For an excellent online experience, banks can send automated appreciation messages to customers requesting reviews. This provides timely interactions capitalizing on satisfaction maximizing review potential.

So, you can always time this daily or weekly according to your reviews to enhance the chances of getting more feedback.

Why Do Online Reviews Matter For Banks?

Now when you are clear about the approach that needs to be taken to get online reviews for banks, let’s understand the importance it brings to the table. Take a look below:

1. Builds Trust And Credibility:

Banking decisions demand trust in institutions when it comes to handling finances. This is where reviews validate competencies, easing customer concerns. It helps them have faith while investing in your services.  appealing to risk-aversive demographics like seniors and expatriates.

2. Influences Decision-Making:

Another major aspect of investing in reviews is that they offer insights into actual customer experiences that lead to selection. With numerous options just one click away, positive reviews convert site visitors into potential new customers.

3. Highlights Customer Support Quality:

Reviews provide 360-degree visibility into different parameters, such as branch staff professionalism, speed of issue resolutions, and other attributes. This boosts confidence, which leads to repeat business and referrals.

4. Improves Local SEO:

Reviews influence local SEO ratings bringing traffic to banking sites showcasing responsive customer support building organic search visibility conveniently reaching target audiences.

5. Provides Insights For Improvement:

Constructive criticism especially for areas of focus helps banks to make strategic decisions that can optimize processes and eventually enhance client services. It can also assist you in improving retention and cross-selling success.

6. Gives A Competitive advantage:

With positive reviews online, you are certainly going to be the first choice in the market. It can help you outperform your peers and get ahead in the competition.

7. Drives Brand Loyalty And Advocacy:

Positive reviews foster a sense of belonging among happy customers. In fact, motivating word-of-mouth promotion and brand advocacy on social platforms can significantly enhance brand image among your audience.

Final Take

With online reviews occupying an increasingly influential space in customers’ decision journeys across every sector, banking institutions neglecting this vital reputation metric risk being left behind competitors proactively driving their own positive reviews online. 

The outlined tactics above provide a practical roadmap for banks looking to stay ahead of the curve through authentic reviews that strengthen the trust essential to the success of their community roles. 

By thoughtfully working on a long-term reputational strategy, top banks are empowered to serve clientele with elevated excellence sustained over generations.