How To Embed Google Reviews On Website?

Your online reputation depends on the reviews you get from your customers. Your business's online reviews and profile significantly influence whether or not potential customers choose to visit you.  

93% of the people read reviews to decide on the quality of your business. Positive reviews act as powerful testimonials, building trust and credibility. It’s like having a dedicated team of satisfied customers enthusiastically recommending your business to others. 

Thus, displaying these reviews directly on your website can help earn new customers and encourage conversions for your business. Additionally, businesses looking to enhance their reputation can consider options to buy Google reviews to further strengthen their online presence.

In this blog will show you how to embed Google reviews on your website for absolutely free! Let’s start! 

What Are Website Embedded Google Reviews?

Website embedded Google Reviews are positive reviews from your Google My Business profile displayed directly on your website. This allows visitors to see real feedback from satisfied customers without needing to leave your site and search for reviews on Google Maps.

This instantly builds confidence and also influences the purchasing decisions of the customers. Here are the benefits of adding Google reviews to your website.

Benefits Of Embedding Google Reviews On Your Website

In the digital age, online reviews are the foundation of creating a strong first impression. 74% of consumers believe that reviews increase trust in a company indicating the importance of positive Google reviews. Few important benefits of a Google review widget are- 

• Enhanced Credibility- Positive reviews displayed prominently on your website build trust and establish your brand as a reliable source.

• Improved Conversions- Testimonials from satisfied customers can significantly influence purchasing decisions, leading to increased conversions.

• Increase SEO- Fresh user-generated content like reviews is a positive signal for search engines that potentially improves your website's ranking.

• Increased Engagement- Reviews can keep visitors engaged on your website for longer, allowing them to learn more about your offerings from a trusted source - your happy customers.

• Transparency & Feedback- Embedding reviews demonstrates transparency and encourages valuable customer feedback.

• Deeper Customer Understanding- Analyze reviews to identify areas of excellence and potential shortcomings. Use data-driven improvements to your products or services.

• Competitive Edge- Embedding reviews showcases your positive customer reputation and sets you apart from competitors who lack this social proof.

• Cost-Effective Marketing Leverage- Positive reviews are a powerful marketing tool. By displaying them prominently, you get customer advocacy at no additional cost. This attracts new clients with authentic testimonials.

Steps To Embed Google Reviews On Your Website For Free

Do you know how to embed positive reviews directly from your Google My Business profile to your website? Well, here is step by step explanations how you can embed Google reviews on your website for free:

• Step 1: Search Your Business On Google Maps.

Open Google Maps and search for your business name.

• Step 2: Click The "Reviews" Tab.

Click on your business listing. Go to the "Reviews" tab.

• Step 3: Click The Three Dots Next To The Review.

Locate the specific review you want to embed. Now click on the three dots next to it.

• Step 4: Select "Embed" From The Menu.

From the dropdown menu, select "Embed." This will generate a link for the chosen review. 

• Step 5: Copy The Provided Link.

Now simply copy the provided link.

• Step 6: Convert The Link To An Embed Code

Once copied, you have to convert the link to an embed code through free widgets.

• Step 7: Paste The Embed Code On Your Website.

Paste the Google reviews widget embed code on your website where you want the review to appear.

• Step 8: Save Changes To Display The Review.

Save these changes. Google reviews will be displayed on your website.

Where To Integrate Google Reviews On Website?

Positive Google reviews build trust, influence purchase decisions, and ultimately boost your brand. But simply having great reviews isn't enough! 

To maximize the impact of Google reviews, you need to know the strategic way to display Google reviews on a website. Here's where to integrate Google reviews into website and turn them into magnets to attract customers. 

1. Display Reviews On The Homepage

The homepage of the website is the first impression that potential customers receive. It plays a vital role in capturing their interest and encouraging further exploration. 

Integrating positive Google reviews prominently on your homepage acts as a convincing trust sign. This validates your brand reputation and persuades visitors to look into the valuable offerings you provide.

2. Insert In The Header Section Of Website

As the Google reviews build trust, influence buying decisions, and boost your business you should highlight the best of the reviews of your website's header section. 

So, ensure the reviews are presented in an attractive way, both easy to read and visually engaging. This prominent placement ensures visitors see them right away.

3. Embed In A Sidebar Widget

Consider integrating a dedicated sidebar widget specifically designed to display your Google reviews. This keeps customer voices readily visible throughout your website. The consistent presence of positive reviews serves as a constant reminder of your brand's trustworthiness and customer satisfaction. 

You should display them strategically on product pages, special offers pages featuring promotions or deals. This would create a persuasive environment and gently nudge the visitors to make purchases.4. 

Integrate Reviews In A Slider Form

While showcasing positive Google reviews on your website is valuable, keeping up the visual appeal can further enhance visitor engagement. You should plan to integrate Google reviews into a slider format. 

This dynamic presentation allows you to display multiple reviews concisely, keeping your website visually engaging and clutter-free. 

Embed the review slider on relevant pages, such as product pages or your "About Us" section. The slider format provides a user-friendly experience, allowing visitors to easily navigate through different reviews and gain a broader perspective on customer satisfaction.

Final Thoughts

For any business seeking to establish an effective, informative, and engaging online presence, customer reviews hold immense value. 

Now that you've gained a comprehensive understanding of Google reviews, their significance, the embedding process, and their strategic benefits, it's time to take action.  

Embedding Google reviews doesn't require complex solutions. Utilize readily available free widgets to seamlessly integrate customer testimonials into your website. 

So, what are you waiting for? Choose a reputable free widget, showcase those radiant customer testimonials, and watch your business flourish.