Complete Guide To Add Google Reviews To HTML Website

Research shows that 90% of consumers check online reviews before buying, with 88% trusting these reviews as much as personal recommendations.

Among many other tools, buy Google reviews is a critical tool for informing and influencing buying decisions. Thus, placing Google Reviews on your HTML website will not only add authenticity to your brand but also improve SEO and engagement.

However, how to incorporate Google reviews into your HTML website better is a question that arises. Through this article, you'll come to know how to add these reviews easily onto your site, and it will definitely bring maximum impact to your business.

Why Embed Google Reviews On Your HTML Website?

Embedding Google Reviews widget on your HTML website is an effective way to showcase your customer feedback seamlessly into your site, offering visitors a more authentic insight into your business.

Here are the key benefits of embedded Google reviews:

1. Build Customer Trust

Displaying authentic customer reviews directly on your website helps build trust with visitors. When potential customers see positive experiences from others, they are more likely to trust your business and feel confident in making a purchase. 

It acts as social proof, showing that real people have had satisfactory interactions with your brand.

2. Increase Click Through Rates

When users see positive reviews prominently displayed on your site, it can pique their interest, making them more likely to click on links, products, or services. 

By embedding Google Reviews, you're offering credibility right away, which can lead to higher engagement and a better chance of turning your casual visitors into active customers who explore your offerings.

3. Improve Conversions 

When a customer is unsure about whether he or she should purchase the product, reading experiences about other people often persuades them to take that step, like buying or booking something. This transparency, coupled with displaying user feedback, can clear any doubts and, consequently, increase conversion rates.

4. Initiate More Reviews 

Featuring Google Reviews on your website motivates customers to leave their own reviews. With this being the case where their opinion is valued and published, visitors tend to participate in the process. 

It, therefore, creates a cycle with new reviews constantly flowing to keep the content fresh and your brand alive.

5. Build A Positive Brand Image 

Good reviews, if consistently displayed, will always help in creating a bright outlook about the brand. The potential customer feels that you respect their opinions and have delivered a good experience to them in the past. 

Over time, this builds the reputation as great and reliable, hence making your business stand out in the competitive market.

6. Improve Local SEO

Google always takes into account the quantity and quality of reviews in the process of ranking a website locally. If Google Reviews are added to your website, your website will probably experience a boost in local searches. 

This is especially beneficial for small businesses, as it makes it easier for customers in your area to find and choose you over competitors.

How To Embed Google Reviews on HTML Website?

You can easily embed Google reviews on your HTML website using widgets or plugins, which pretty much make things easier, streamline the integration process, and display it seamlessly to your website visitors.

To help you out, here is a step-by-step guide on ways to embed Google Reviews on your website;

Method 1: Embed Google Reviews Using A Website Widget

One of the best methods to fully expose your Google Reviews is by displaying it on your website widget. That way, you could dynamically display the reviews on your website so that potential customers could easily view what others have to say about the products or services being offered.

Follow the following simple steps to embed using a website widget;

Step 1: Install A Google Reviews Widget

To get started, you will need to acquire an HTML Google reviews widget. A widget lets you extract your Google Business profile reviews and show them on your website organized and presented in a very aesthetically pleasing manner. 

Also, make sure you get a customizable widget that works for your website.

Step 2: Customize Your Widget

Once you have installed the widget, all you would need to do is personalize the settings to suit your brand's theme. Usually most widgets give you options to choose which reviews to display, change color, and layout options to align with a general view of your website.

Step 3: Generate The Google Reviews Code

Once you customize the widget to your desire, copy and paste the HTML code. This is the code that embeds the functionality you need to show up Google reviews on your website.

Copy the generated code for the next step.

Step 4: Login To Your HTML Website

Now go ahead and log in to either your web hosting platform or your content management system to get into the back end of your website. 

While you're there, ensure you have access to the HTML editor, where you'll add Google reviews to your website.

Step 5: Edit the Page And Paste Code

Navigate to the page you would like to attach the Google reviews. Now open the HTML editor for the page, and add the code for the widget's embed in the specified area of the page's HTML.

Step 6: Embed Google Reviews to your HTML Website

Once you have the code in place, you can save your changes and refresh the page. Your Google reviews will be live and visible to all visitors, so trust and engagement will be dramatically improved on your website.

This, in turn, ensures that you'll be embedding reviews without the need for complex coding, thus ensuring an interactive and very trustworthy website.

Method 2: Embed Google Reviews Using The Embed And Link Option

Using the embed and link option to display Google reviews is another easy way to include customer feedback on your website. This method helps you to embed Google reviews into your website without using any widgets.

Follow the following simple steps to embed using the embed and link option:

Step 1: Search For Your Google Business Listing

Go to Google and type in the exact name of your business in the search box. Your business listing will appear on that page. 

Now, look for a section displaying your business's details, i.e., reviews, location, and contact information.

Step 2: Access The Reviews Section

Once you have located your Google business listing, scroll down to find the reviews section. Usually, it's identified by a number or rating below your business name.

Click on this number or the "Reviews" link to open the full list of reviews that customers have left for your business.

Step 3: Click The Share Button

Under the reviews section, you will see a "Share" button or icon. Clicking on it will provide you with options for sharing or embedding reviews.

This is the tool you will use to generate the code or link needed to embed or share reviews on your website.

Step 4: Copy The Embed Code or Link

After clicking "Share," you will see two options, i.e., Embed and Link.

• Embed: If you want them to be displayed directly on your site, you can choose the "Embed" option. This will generate an HTML code that you can easily copy.

• Link: If you wish to share your Google reviews, you can also use the link option. In this case, you will receive a URL that links customers to your Google reviews page.

Step 5: Login To Your HTML Website

Log in to your website's CMS or web hosting platform, which should grant you access to the HTML editor. To edit this, you need admin access to your website's HTML.

After you get access, you need to click on the page where you would like the Google reviews to appear.

Step 6: Paste The Embed Code or Insert the Link

After customizing your Google Reviews widget and generating the embed code, it’s time to place it on your website. Here’s how to do it,

• For Embed Code: Open the HTML editor for the page, and paste the embed code inside the section where you want reviews to appear.  Just make sure you place it according to your layout, so it aligns well with the design of your website.

• For Link: If using a link, you could have the link simply inserted inside a button or text, such as "Read Our Reviews" or "Customer Testimonials," and hyperlink it to the Google reviews page.

Step 7: Save And Preview

Once you have pasted the code or added the link, save your changes to your website and then refresh the page to ensure that the Google reviews or links on your website display correctly.

After refreshing, you then have to try clicking on the link or view the display to ensure it is working just as desired.

4 Best Places To Embed HTML Code For Google Reviews

When Google reviews embed in HTML website, strategically placing the HTML code in key areas ensures maximum visibility and impact. By highlighting reviews where visitors are most engaged, you can significantly increase trust and encourage conversions.

Here are the four best places to embed them:

1. Website Side Bar

Embedding Google reviews in your website's sidebar is a smart move because the sidebar is visible across multiple pages. This means visitors will see the reviews no matter where they navigate. It creates a constant reminder of your positive customer feedback, which can build trust and credibility over time. 

Plus, since sidebars are typically out of the way, the reviews don't overwhelm your main content but still provide powerful social proof at a glance.

2. Home Page

The first thing that a visitor sees when coming to your page is the home page, and putting Google reviews right up on that page automatically shows them that your brand is trustworthy. When they see great reviews appearing right up there, the visitor just feels confident that they are in the right place.

By embedding reviews on your homepage, you make your reputation front and center, which leads to higher engagement and conversion rates. 

3. Contact Us Page

Embedding reviews on the Contact Us page can be that final push for potential customers who are considering reaching out. An individual who has reached this page is usually at the finalizing stage, and positive reviews can temper hesitation in making him or her take action.

It just adds another layer of assurance, showing other people have had good experiences, which translates into higher rates of inquiry and improved trust.

4. On-Page Slider

A review slider is a very dynamic, interactive way of showcasing Google reviews because it doesn't take up a lot of space but still attracts attention by cycling through different reviews.

Thus, placing this on a key landing page keeps visitors engaged and focused while allowing them to see multiple reviews without overwhelming them with too much text at once.

Final Thoughts

In conclusion, integrating Google Reviews into your HTML webpage would form a great business strategy that could increase your business's credibility and attract potential customers.

If you are a small or large business owner availing of Google Business listings and showing professional reviews, this can be quite influential for consumers. 

The best thing is that embedding such reviews does not cost you a penny as one of the methods through which you can boost your online presence and be able to show consumers what your contented clients have experienced. 

Thus, by following these steps, you can easily include Google Reviews in your website to create better trust and engagement. So, don’t underestimate the impact of authentic customer feedback; it can be a game changer in how potential clients perceive your brand. 

Start embedding Google Reviews In HTML website today and watch your credibility soar!