Publish Date : 2025-04-23
In today’s digital age, having a verified Google business profile is essential. It builds trust, boosts visibility on Google Search and Maps, and drives traffic. Yet the verification process can often be confusing and time-consuming.
That’s where Google’s latest update comes in: The Video Previews feature for business verification. This new feature is designed to simplify the verification process by allowing businesses to record short, guided videos that showcase their legitimacy.
In this blog, we’ll break down exactly how the Video Previews feature works, why it matters, and how to make the most of it to get your business verified faster and more efficiently than ever before.
What is the Video Previews Feature And Its Key Changes
The Video Previews feature in Google Business Profile allows business owners to preview their verification video before submitting it to Google. This ensures that all required elements, such as signage, business interior, and proof of location, are captured.
Let’s see the key changes and features-
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Direct Management
Businesses can now edit their profiles, respond to reviews, and engage with customers directly through Google Search and Maps.
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Retirement of the GMB App
The standalone Google My Business app has been phased out, consolidating functionalities within Google's primary platforms.
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Enhanced Messaging
Features like messaging and call history are now accessible directly from Search and Maps, streamlining customer interactions.
How to Use Google’s Video Previews Feature
Google’s Video Previews feature simplifies the business verification process by allowing you to review your video before submission. Let’s understand how this can be done-
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Step 1: Access Your Business Profile
Log in to your Google Business Profile account to begin the business verification process securely.
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Step 2: Initiate Video Verification
Navigate to the verification section in your profile and choose the video verification option for submission.
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Step 3: Record Your Video
Capture clear footage showcasing required details, following Google's specific guidelines for business verification videos.
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Step 4: Preview the Video
Use the preview feature to review your recorded video, ensuring it meets all verification requirements.
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Step 5: Submit for Verification
Once you're confident with the video, submit it to Google for review and approval.
Benefits of the New Google Business Profile
The Video Previews feature offers several advantages that enhance the verification process and overall business visibility. Let’s understand them-
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Improved User Experience
By centralizing business management within Search and Maps, Google has reduced the steps required for businesses to update their information, making the process more straightforward and efficient.
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Enhanced Customer Engagement
With features like direct messaging, businesses can now communicate with customers in real-time, addressing inquiries promptly and fostering stronger relationships.
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Better Insights and Analytics
The integration provides businesses with more immediate access to insights, such as how customers find their profiles and interact with them, enabling data-driven decisions to enhance visibility and engagement.
Conclusion
The introduction of the Video Previews feature in Google Business Profile represents a major advancement in streamlining the business verification process. This update allows businesses to preview their submissions before finalizing them, ensuring greater accuracy and completeness.
When paired with other recent innovations—such as AI-driven support tools and enhanced review management—these features significantly improve the user experience. For businesses aiming to build a strong online presence, leveraging such tools, including strategies to buy Google reviews, can be instrumental in establishing credibility and trust with potential customers.
