How To Get More Google Reviews For Daycare Business?

Well, if you are wondering how to win the hearts of working parents to take care of their children then this blog is for you.

It is true that parents take extra care to keep their children at a safe daycare where they can fully trust their children's authority. But do you know what else these parents consider before choosing daycare? The answer is: Google reviews.

If you are a daycare business owner, you must work on boosting your Google profile by asking parents to review your daycare business and provide positive feedback. Wondering how? Here are practical strategies for getting parent reviews for your daycare business.

Best Ways To Get Google Reviews For Daycare Business

Follow these true to their best ways to get Google reviews for your daycare business and the visible progress in uplifting your sales, reach, etc. 

1. Optimize Google Business Profile 

If you are a daycare business owner, remember to create a Google Business Profile(GMB) for your daycare. It is a free tool that can connect you with parents who are exploring daycare for their children online. 

To optimize your profile, fill up all the basic information boxes, including name, address, contact details, working hours, etc. Also, verify your account through a registered mobile number, email, or video call. 

Claim and verify your GMP profile which will allow you to make edits and modifications to your profile and respond to Google reviews on that platform. Here, parents can read or leave reviews about your Daycare. Hence, be active on the profile to get more reviews from parents and rank top in Google searches.

2. Ask Parents After A Positive Interaction

Don't be shy to ask parents to review your daycare business, especially if they are satisfied with your services. Tell them how their reviews can boost their daycare business reputation. Also, demonstrate how it helps the other parents to make the correct decision about daycare. 

The best time to approach parents for these reviews is when they share their positive daycare experience with you or any other daycare staff. At that moment you can request them to write their wonderful feedback on your review page. 

You may think asking for a review is too much, but sometimes even happy parents need this little nudge to leave reviews. This step can generate several customized positive reviews for your Daycare. 

3. Send Follow-Up Emails 

Sometimes, due to hectic schedules, parents can forget to leave reviews. So, to remind them gently, you can send follow-up emails. However, your email content needs to be balanced; you don't want to come across as conceited or sound overly eager. 

Additionally, to get parent reviews for your daycare business, avoid sending them lengthy, complex emails and be precise with your request.  Be sincere and make the process of writing reviews simple by adding a direct link to the Google review page on your emails. 

So, parents can click on it and directly access the review link. Make sure you mention the whole instruction to make it simple.

4. Provide A Direct Review Link 

As mentioned earlier, providing a direct link can make the review writing process convenient and smooth. But it is not limited to emails. You can send this link via SMS, messenger app, website, social media, or other marketing materials. 

Direct links simplify the process and save lots of time and hassle for non-tech-savvy parents. Above all, simplifying the method can encourage people to leave reviews often. 

5. Use In-Person Communication

In-person communication can be one of the practical ways to get parent reviews for your daycare program. As the staff is directly connected with children’s everyday updates, they can initiate the conversation with parents to review the daycare.

You can train your staff to ask the parents for daycare reviews. When they get a request from a person they meet daily and speak they can immediately write good feedback for your Daycare. 

As a daycare business owner, you can also socialize with parents regularly. So you can approach them for review when you see them relaxing or accessible in the waiting area or during other occasions at your Daycare.

6. Incentivize Reviews 

When you operate a stellar daycare business and want to frequently increase your review count, offer incentives to parents, such as discounts or concessions for their reviews. This will encourage them to share positive feedback on your Google review page or website. 

On the other hand, you can also reward your staff for bringing a certain number of reviews to your daycare. It will inspire staff to be more attentive to parents and children. When it motivates both sides, incentivizing the process can greatly improve your reviews. 

7. Respond To All Reviews

Always respond timely to all your reviews if you want to take advantage of parent reviews to position your daycare business. Your personalized reply to each review shows that you have read their words carefully, and it matters to your Daycare. 

People like it when other parties listen to their views and opinions. It pushes them to leave feedback regularly whenever they find something worth sharing with others. 

Furthermore, it impresses the prospective parents when they read how you respond to each of your reviews promptly, especially the negative ones. It will help you resolve the concerns of angry parents quickly and keep them with you. 

8. Automate Review Process 

It is vital to respond to all your reviews but sometimes it can be difficult to do it manually on time. In that case, you can automate the review process to get a breather. 

These automated replies can be customized and are quick which will save you a lot of time. Meanwhile, you can give more attention to the negative review cases. It will make everyone happy and satisfied, and get more parent reviews for your daycare business.

9. Post Visible Reminders

It is important to keep the connection between your daycare and the parents. To do that, simply schedule reminders of activities and discussions you wish to have with them. 

Respecting parents' opinions on matters will give you valuable insight and simplify the process of asking review. A follow-up is a must to remind them that their presence is appreciated. 

10.  Host Parent Appreciation Events

Make sure to host different functions at the daycare and parent appreciation events. This will increase your chances of meeting and greeting the parents more often in a leisurely environment. 

When you organize these functions, you help children's social-emotional development and connect parents to children's daycare life. It demonstrates how your daycare appreciates both parents and children. The more connections you develop with parents, the more reviews you will get from them. 

Why Is It Important For Daycare Businesses To Use Google My Business?

More than 90% of internet users will look up a local business on their desktop or mobile device before visiting it in person. This implies that a business's online presence is as significant as its physical location. 

If you are a daycare owner and want to remain in business for a long time, your clients must discover you online. This is about daycares Using Google My Business to make it simpler for your target audience to find you. It contains all your basic information and reviews to study. 

Additionally, it is one of the effective methods of appearing in Google Maps, which means your daycare centre will appear on a map when someone searches for it. Though people can see your name, your address appears next to it, facilitating parents' finding your business. 

Advantages Of Google Reviews For Daycare Business

Now that you have understood the process of getting more Google reviews let’s take a look at how these reviews can benefit your daycare business: 

1. Improves Online Visibility 

Your daycare center becomes more visible when people read Google reviews about it. As customers leave testimonies regarding the caliber of your services, search engines view reviews as a type of social evidence. 

They perceive reviews as a reliable source of information that helps them decide whether or not to feature your facility as a good choice for parents looking for daycare services online. With more Google reviews, you can continuously improve your online reputation and visibility.

2. Enhances Local SEO 

Google reviews also enhance your local SEO by building trust, increasing traffic, uplifting ranking, etc. It is an effective way to generate trust with prospective parents about your daycare business. 

Positive feedback serves as social evidence, reassuring customers that others have found your services satisfactory. In the local setting, where consumers frequently rely on the opinions of their peers to make educated decisions, this trust-building element is particularly beneficial to improve your SEO.

3. Generates More Leads 

Potential parents often read Google reviews to learn about your Daycare's exact service. There are several platforms to read reviews, but a widely used search engine is Google. 

Parents often use this platform to read reviews from other parents about various local service providers. To decide where to enroll their kids, they depend on these reviews, which bring more leads to your door. You can convert it easily by showing them what they have read in positive Google reviews. 

4. Provides Competitive Advantage

There is always space for progress when managing a daycare business. Regardless of your level of expertise, there is always room for improvement. Google review of your daycare center assists you in assessing your position in the local competition. 

You can make changes in your facility according to parent suggestions if you find them beneficial for your growth. You can also check out your competitors' reviews to learn what extra good they are offering to other parents. 

One can simply update the services and be the best version of their daycare business using this insightful information. 

Final Thoughts

Now that you understand the ways to use parent reviews to grow your daycare business. Apply this potent and successful marketing tactic to your business to stand out among the crowd and become the top in the daycare business industry.