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    Mary Edward

  • Publish Date : 2024-02-27
  • Last Update : 2024-07-19
  • 73 min read

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Are you someone who is looking to start a local business or already has a small business and seeking ways to build a strong presence to enhance sales and revenue?

97% of people get to know about local businesses online, so having a GMB profile and listing is crucial for any business. But, as there are several Google My Business categories available online, choosing a business niche or categories for any business profile may seem tough. But it does not have to be.

In this article, we will cover how many types of businesses are available and their categories that can help you establish and grow a local business seamlessly. Also, learn how to choose categories with proper planning.

List of Google My Business Categories

There are several types of local businesses that you can choose to increase your visibility and reputation. You can use the following list to select the best business categories within your specific niche.

1. Retailer -

The retailer refers to the businesses that sell products to customers directly. It can be one of the best business categories that can be used by online retailers, physical stores, etc.

If you use this category for your retail businesses, it can instantly improve your visibility and ranking on Google as it has a broad user base. As a result, you can grab the attention of your potential customers.

Category List for Retailer

  • Beauty Store
  • Specialty
  • Confectionary Store
  • Furniture Store
  • Pet Store
  • Pharmaceuticals
  • Supermarket
  • Discount store
  • Footwear retailers
  • Warehouse
  • Clothing
  • Food service
  • Personal care
  • Franchises

2. Food Service

This specific business category covers a vast range of food-related business, including catering services, cafes, restaurants, and many more. You can use this food service category for small eateries as well.

Besides this, if you run a restaurant that offers dining options, using this category can help your business reach those potential customers. As a result, it increases your restaurant’s revenue. 

Category List for Food Service

  • Catering food and drink supplier
  • Country food restaurant
  • Dried seafood store
  • Fast food restaurant
  • Food and beverage consultant
  • Food and beverage exporter
  • Food bank
  • Food court
  • Fruit parlor
  • Fugu restaurant
  • Fujian restaurant
  • Fusion restaurant
  • Galician restaurant
  • German restaurant

3. Healthcare

The healthcare business involves medical services, including private clinics, hospitals, etc. This category will be perfect for all wellness related business. With it, reaching people who seek medical services and solutions gets easier.

Using the healthcare category, you allow people to get the idea of which industry you are in. With it, you can also showcase your expertise, experience, and provide valuable information to others. 

Category List for Healthcare

  • Dentistry
  • Rehabilitation
  • Endocrinology
  • Hospice
  • Breast Imaging
  • Gastroenterology
  • Pathology
  • Dermatology
  • Ophthalmology
  • Genetics
  • Internist
  • Cardiovascular
  • Neurological
  • Preventive medicine

4. Manufacturer

The manufacturing industry is also vast, where you can find textiles, packaged food, technological equipment, etc. So, if you produce anything from scratch, this manufacturer's local business category is perfect for you.

If you list your production business in this category, you will be able to show your dedication to offering high-quality products. You can also highlight your product innovations and increase your visibility.

Category List for Manufacturer

  • Textile
  • Metal 
  • Electronics
  • Paper manufacturing
  • Wood Workers
  • Apparel manufacturing
  • Appliance and Component Manufacturing
  • Non-metallic mineral
  • Automotive
  • Furniture
  • Chemical industry
  • Tobacco companies
  • Building materials
  • Food manufacturing

5. Raw Ingredient Supplier

Whenever we think of raw ingredient suppliers, the supply chain comes to our mind. It offers necessary materials to different industries and businesses. The raw ingredient producer can also use this category. 

If deliver raw materials or related business, this category will be applicable for you. You can show your diversified offerings and become a destination for businesses to buy raw materials.

Category List for Raw Ingredient Supplier

  • Petroleum 
  • Coal  
  • Indirect raw materials
  • Non-metallic mineral products
  • Bauxite
  • Cotton
  • Limestone
  • Paper manufacturing
  • Iron ore
  • Energy 
  • Metals
  • Wood

6. Business Service

Business service means administrative procedures and outsourcing of processes. Companies that belong to this type of service can easily choose a business category to help other companies optimize their business operations.

With it, you may highlight or pinpoint the exact services you provide to the customers. As a result, people will understand whether you are the right choice for them. 

Category List for Business Service

  • Finance
  • Education
  • Construction
  • Beauty and wellness
  • Insurance
  • Transportation 
  • IT
  • Caterers 
  • Leasing
  • Advertising
  • Design
  • Entertainment
  • Management
  • Media

7. Education

The education business includes tutoring services, schools, training institutions, etc. It means for both informal and formal education businesses, you can choose this one from the list of Google My Business categories.

If you are involved in skill development online courses, this category can be an excellent option for you. It will help people understand how you support the students academically to ensure growth. 

Category List for Education

  • Education activism 
  • Secondary education 
  • Engineering education 
  • Legal education 
  • Education awards
  • Vocational education 
  • Environmental education 
  • Literacy
  • Higher education 
  • Early child education 
  • International Education 

8. Automotive

Automotive is related to vehicles, including repair services, selling, manufacturing, and many more. However, car dealers, vehicle repair shops, and vehicle manufacturers or producers mostly use this particular category.

Choosing this category will perfectly define your niche and help you connect with a broader group of people. So, the automobile enthusiasts are more likely to engage with your business.

Category List for Automotive

  • Mechanic
  • Break shop
  • Auto Electrician 
  • Battery store
  • Ride share
  • Car rental
  • Car dealership
  • Auto locksmith business
  • Charging station 
  • Auto dealing
  • Car wash
  • Automobile magazine 
  • Oil change

9. Media

Media refers to the production and distribution of visual content through online or offline platforms. The digital media outlets and television channels of media add this as their primary or additional business categories.

If you provide crucial information services, this category will also be a great option for you. With it, you can showcase your storytelling quality and attract people.

Category List for Media

  • Multimedia and electronic book publisher
  • Internet marketing service
  • Marketing Agency
  • Marketing Consultant
  • Telemarketing service
  • Television station
  • Telecommunications service provider
  • Telecommunications engineer
  • Telecommunications equipment supplier
  • Faculty of media and information science

10. Arts & Crafts

Artisans, artists, and associated businesses like art galleries come under the Arts & Crafts. People who sell handmade artistic products can add Arts & Crafts as their category for local businesses. 

Using this category stresses your craftsmanship and connects you with potential seekers of arts and crafts businesses. You can add this one either as a primary or secondary category.

Category List for Arts & Crafts

  • Candle Making
  • Pottery
  • Bookbinder
  • Home Decor
  • Painter
  • Calligraphy
  • Crochet
  • Customized t-shirt making
  • Quilting
  • Jewelry making
  • Basket weaving
  • Embroidery
  • Knitter
  • Sewing

11. Hotel

The event planning, food and beverages, and lodging primarily fall under the hotel or hospitality category. If you are engaged in any of these, it can be your primary local business category.

When you use this category, you can quickly highlight things like amenities, accommodation options, etc. As the hotel category covers a vast topic, you can use it as your primary category. 

Category List for Hotel

  • Motel
  • Apartment hotel
  • Suites
  • Boutique hotel
  • Executive suite
  • Resorts
  • Penthouse
  • Presidential suites
  • Five-star hotel classifications
  • Double-room
  • Junior suites
  • Deluxe rooms

12. Restaurant

Bars, cafes, and similar businesses that serve food and drinks can be categorized as restaurants. You may either put it in primary and secondary business categories, according to your choice.

If you offer diversified culinary experience to people, this category is for you. But, the restaurant is a primary category. To be more specific, you may use other things as your secondary categories.

Category List For Restaurants

  • Ghost restaurant
  • Buffet
  • Fast Food 
  • Bistro
  • Beverages
  • Pub 
  • Casual 
  • Fine Dining
  • Cafe
  • Food Truck
  • Family Style
  • Contemporary Casual

13. Accounting

The accounting businesses mean tax preparation, bookkeeping, and audit services. You can choose this as it is one of the best business categories if you help companies handle their financial affairs.

The consultants and freelancers can also use this category. If you are an entrepreneur offering services to managing businesses’ cash flow can opt for this accounting category as well. 

Category List for Accounting

  • Expenses
  • Equity
  • Liabilities
  • Assets
  • Accounts receivable 
  • Nominal account
  • Bank fees
  • Business interruption insurance
  • Account overdrafts
  • Petty cash balance
  • Professional services
  • Meals expenses
  • Employee benefits
  • Payroll

14. Agricultural

Agricultural refers to fishing, farming, and other related businesses. If you run an agricultural business online, this specific category can give you better exposure and help your business grow exponentially. 

If you supply agricultural products directly to the consumers, using this category can help you catch the attention of people. Use this as your primary category and select other secondary categories.

Category List for Agricultural

  • Fruits
  • Fibers
  • Nuts
  • Cereals
  • Food crops
  • Oil seeds
  • Horticulture
  • Livestock
  • Apiculture
  • Floriculture
  • Subsistence agriculture
  • Sugars
  • Permaculture
  • Agriculture Pests

15. Agents

Agents are those who act on behalf of another person or group. like real estate, travel agents, etc. So, if you are doing any of these types of businesses, you may select the agents category.

Using this category will be beneficial for people who run intermediary services because it can help you reach more businesses. All in all, this category can help you gain a broader client base and foster transparency.

Category List for Agents

  • Media
  • Insurance
  • Retail
  • Personal care products
  • Marketing services
  • Chemical and gasses
  • Travel services
  • Legal services
  • Construction 
  • Real estate 
  • Nonprofit organization 
  • Software services
  • Food service
  • Professional services

16. Cleaning Services

The cleaning service means outdoor and indoor cleaning services for industries, commercial, and residential spaces. Whether you work individually or run a business related to cleaning, use this specific category.

Using this as one of the additional business categories will be helpful to get immense exposure and reach potential clients. People will land on your page to get reliable cleaning solutions.

Category List for Cleaning Services

  • Upholstery cleaning 
  • Carpet cleaning 
  • Medical cleaning 
  • Boat cleaning 
  • Carpet cleaning 
  • Green cleaning 
  • Window cleaner
  • Disaster cleaning 
  • HVAC duct cleaning 
  • Laundry
  • Office cleaning 
  • Gym cleaning 
  • Spring cleaning 

17. Distributor

This is a business model where the main job is purchasing in bulk and selling in small units. It means if you are in the supply chain industry or engaged in the wholesale trade, this can be your category. 

You may highlight things with this category, like your distribution network. With this category, you can broader your reach and attract potential customers quickly. 

Category List for Distributor

  • Distributors
  • Retailers
  • Business service
  • Food service
  • Health practitioners
  • Wholesaling 
  • Beverage
  • Manufactures
  • Beauty and cosmetics
  • Electronics
  • Agents

18. Fashion

The businesses related to selling designer clothes, accessories, footwear, etc., are the fashion categories. So, if you run a modeling agency, you may use the category of local businesses and increase visibility.

When you use this as your primary category, your fashion-related business will get a high rank on Google. So this way, your potential customers get to know about your business and become a profitable client. 

Category List for Fashion 

  • Couture
  • Bohemian
  • Goth
  • Casual wear
  • Economy fashion 
  • Formal 
  • Sportswear
  • Classic style
  • Grunge
  • Fast fashion
  • Street style
  • Mass market
  • Ready-to-wear fashion brands
  • Footwear
  • Accessories

19. Information Technology

Information technology is a vast category of technology-related businesses. It may include system integration, software development, IT consulting, etc. If you operate in the technological field, choose this particular category.

It will catch the attention of people who are in need of technology solution providers, system integrators, or consulting firms. It can be used as a secondary category as well. 

Category List for Information Technology

  • Analytics
  • Artificial Intelligence
  • Software Engineer
  • Cybersecurity
  • Systems Analyst
  • Cloud computing
  • Network administrator
  • Data scientist
  • Web developer
  • Archiving Software

20. Management Services

Management services are the supervision, inspection, quality control, consultation, accounting, regulating, in-service training, and other related services provided on a systematic basis to support and improve the operation of organizations. 

If you run a digital marketing or consulting firm, choosing this category will be helpful because it will increase your visibility. Through this, your website traffic will improve as well. 

Category List for Management Services

  • Health manager 
  • Human resources
  • Marketing
  • Sales
  • Finance
  • Construction 
  • Leader
  • General manager
  • Chief executive
  • Brand manager
  • Branch managerIndustrial management
  • Administration 
  • Department manager

21. Shipping and Delivery

The goods' transportation from one location to another is called shipping and delivery service. These types of local businesses, including Freight companies, courier services, etc., can use this specific category.

Overall, if you are in the logistics sector, choosing this category will be helpful to connect with more businesses. With it, you may display your ability to provide high-quality shipping services. 

Category List for Shipping and Delivery

  • Shipping and mailing service
  • Shipping company
  • Shipping equipment industry
  • Shipping service
  • Vehicle shipping agent
  • Delivery service
  • Flower delivery
  • Grocery delivery service
  • Meal delivery
  • Milk delivery service
  • Pizza delivery

22. Travel and Tourism

Travel and tourism cover vast services of the global tourism industry. This category is applicable to tour operators, travel agencies, etc. But, if you want to be specific, choosing additional categories is needed.

The travel agencies can use it to convey their offerings to potential prospects. When people search for travel-related things, your business will pop up on the first page of search engine results.

Category List for Travel and Tourism

  • Business tourism
  • Cultural tourism
  • Ecotourism
  • Shopping tourism
  • Travel agents
  • Tour operator
  • Tour guide
  • Business travel
  • Adventure tour
  • Sports tourism
  • Cruises
  • Transportation 
  • Camping
  • Attractions

What Are Google Business Categories?

Google business categories help businesses use different labels to describe their products or services. When creating a Google My Business listing, owners select relevant categories that help users in easy discovery and understand services provided by that business. This enhances visibility and connects you to customers who search for your product or services. 

When you create a Google My Business listing, you will have a choice of selecting 10 business categories from the pre-set lists. It means you can choose one primary category and 9 secondary or additional business categories. 

Here are some of the categories from Google My Business. 

  • 3D printing service
  • Abarth dealer
  • Abbey
  • Aboriginal art gallery
  • Bag Shop
  • Bakery Equipment
  • Balloon Artist
  • Bankruptcy Attorney
  • Bar Restaurant Furniture Store
  • Café
  • Cake Shop
  • Cambodian Restaurant
  • Dairy Store
  • Dance Club
  • Data Entry Service
  • E-Commerce Agency
  • East African Restaurant
  • Educational Consultant
  • Factory Equipment
  • Fair Trade Organization
  • Fashion Accessories Store
  • Gas Station
  • Gastroenterologist
  • General Store
  • Hair Salon
  • Hammam
  • Handicraft Exporter
  • Ice Cream Shop
  • Icse School
  • Imax Theater
  • Japanese Inns
  • Jeep Dealer
  • Jewelry Designer
  • Karate Club
  • Kerosene Supplier
  • Kite Shop
  • Labour Club
  • Land Allotment
  • Language School
  • Machine Shop
  • Madrilian Restaurant
  • Mailing Service
  • National Library
  • Naval Base
  • Nephrologist
  • Observatory
  • Oil Refinery
  • Open University
  • Pagoda
  • Painting Studio
  • Paper Store
  • Real Estate Agency
  • Recording Studio
  • Recruiter
  • Sanitation Service
  • Saturn Dealer
  • School Bus Service
  • T-shirt Store
  • Taco Restaurant
  • Tax Attorney
  • Unity Church
  • Urologist
  • Used CD Store
  • Variety Store
  • Vehicle Exporter
  • Venetian Restaurant
  • Water Mill
  • Waterproofing Company
  • Weaving Mill
  • Youth Care
  • Yoga Instructor
  • Yacht Club
  • Zoo
  • Zac
  • Zhe Jiang Restaurant

Failing to categorize your business can impact your business reputation negatively. Therefore, you must know how to select the most relevant and best business categories, which we will discuss in the next section.

How to Choose the Best Business Categories?

Correct categorization of business is crucial to help your potential customers find your company quickly in Google Maps and search results. Almost 93% of consumers use Google Maps to locate a business nearby.

While categorizing, your information must be accurate and live. Choose a business category for your business profile that aligns with your business goals. Besides that, determine the following things.

#1. Choose a Business Category with High Search Volumes

Selecting a business category with a high search volume is important to increase your visibility and catch the attention of customers. To get keywords, you may research and find the most relevant yet popular terms related to your business.

#2. Compare Competitor Business Categories

Closely analyze your competitor's business categories to get an idea of how they have done the categorization. It will also help you track whether they have included any additional business categories to maintain uniqueness.

#3. Select Best Business Categories with High Profitability

When the talk is about business, who does not think of high profitability? So, when you choose the best business categories, pick something that has the highest potential for growth to ensure the venture's sustainability.

That's it! If you keep these things in mind, your business will shine. But, before you choose a business category, knowing the reasons for selecting business categories is imperative. So, let's understand that.

Why Selecting Google Business Profile Categories Is Important?

As of 2024, there are more than 4000 business categories available on Google. Have you ever wondered why is there so many categories for any business profile listed on Google? It is because they provide value to your business.

Besides this, choosing the right category from the list of Google My Business categories can be beneficial in several ways. Some of them are mentioned below-

#1. Helps Provide Relevant Information

When selecting the right and best business categories, you are offering the necessary information about your business on Google. Like, you can be specific about what you provide.

For example, if you select 'Authentic Japanese Restaurant' instead of choosing a broader term such as 'Asian Restaurant,' it can help people narrow down the options.

#2. Gets More Customer Action

When online searchers identify the exact business they are searching for, it leads to more action from their end. It simply means that those people will directly contact you or come to your business.

For instance, instead of using generic categories like retail or food, you can be more specific with artisan bakery or handcrafted clothes. It can be a strategy for choosing business categories to encourage potential prospects to take action.

#3. Ranks Higher on Google

People who are in the business industry know that Google always ranks those pages higher with relevant keywords or specific terms. The best business categories can give a higher rank on Google search results. 

Like, if your specialty is custom cake, including phrases like custom cake bakery can give you the exposure it needs and help rank at the top whenever people search for customized cake options. 

#4. Offers Competitive Edge

Having the perfect categories for any Business profile is equal to gaining a competitive edge. It happens because when you categorize your business, it reflects your uniqueness and improves visibility.

For example, using unique categories, such as Gourmet food providers, will set your business apart from your competitors. It can attract more customers because you highlighted your unique offerings. 

Now that you know the reasons to choose the best business categories, you must be wondering how you can optimize them. So, let's know how to do it in the next section.

How to Optimize Business Categories?

You need to optimize business categories to maintain the clear communication of your offerings. It improves your ranking on search engines and click-through rates. 

With this, Google algorithm will tell people that you are a relevant search for your potential customers. So, let's know how you can optimize your business categories.

#1. Populate Your Business Profile

Filling out the entire business profile is crucial. Never leave any blank field since it may impact your ranking negatively. Also, do not put any false information since it will hamper your reputation.

#2. Fill Your Business Description

Google allows you to optimize business categories by writing descriptions of up to 750 characters. So, you can highlight all your achievements, the best products, and the names of the cities or towns in which you provide services.

#3. Keep Your Hours Updated

Keeping your hours updated is crucial because you want people to your business when you are open. It will not leave a good impression if your Google Business profile says you are open, but you are closed. 

#4. Select Best Business Categories

Using the primary and secondary business categories that best describe your business is important. If you do not want to, limiting it to two to three categories is enough to drive more customers.

#5. Choose All Applicable Attributes

Your Google Business Profile allows you to select attributes to note down certain qualities in your profile. So, when you choose attributes, it highlights your unique aspects. However, check new attribute add-ons to illustrate more.

#6. Verify Your Business Location

Google Business Profile is developed on local search. So, local SEO only applies to local businesses. Therefore, verifying your address is important so that people can visit your store.

Final Thoughts

Selecting the best business categories that accurately represent your business plays a huge role in your success. It must be 100% complete with relevant photos and videos.

When you create the business listing and handle the primary and secondary business categories field, check everything twice with appropriate thought and care. For optimization, read the guide to learn how to do it to attract prospects.


#1. What is the best strategy for choosing business categories?

There is only one strategy for choosing business categories, and that is understanding your core business. When choosing categories, be specific and do not overdo anything. Two to three relevant categories are enough.

#2. Will optimizing business categories help you rank higher and increase sales?

Yes, it is true that when you optimize business categories not only increases your rank on Google but also converts visitors into profitable customers. People trust your business more when you provide detailed and accurate information.

#3. How many business categories can you have on Google?

Google allows you to set 1 primary and 9 secondary best business categories (a total of 10) from a pre-set list. However, it is advisable not to go beyond 2 to 3 categories because excessive categories may create confusion.

#4. What should you choose between primary and secondary business categories?

While the primary categories hold more significance, secondary categories are also crucial to ranking and relevance. Therefore, pick primary and secondary business categories as per your needs.

#5. What is one of the best business categories?

Determining the best business categories may depend on various factors, such as your business type, recent trends, and market demand. But choosing something that aligns with your business and what you sell is very important.

#6. How does Google determine business categories?

Google determines primary business categories by evaluating your product line-up. It suggests additional business categories on your provided descriptions, business profile, product image, etc.

#7. How many categories a business profile must have?

It is best to start with a minimum of three to five categories for any business profile. However, two to three business categories are enough, even if you are running a new start-up.

Mary Edward

Mary has been a content and copy specialist with 15 years of extensive experience in the writing background. She has worked as a merchandising specialist for startups and small businesses and holds efficiency in writing sellable copies to elevate sales. While Mary's writing skills are commendable, she is also our strategic partner with Buyreviewz.com. She writes Google reviews, understands the roles and responsibilities of the targeted business, and studies their local needs, bringing traffic and driving users' attention toward the brand's website and social media platforms.