More reviews mean more sales! Yes, it’s true!
According to a survey by Power Reviews, around 98% of buyers use reviews to make their purchasing decisions, and almost 45% refuse to buy a product with no reviews.
Online reviews are available on several platforms like Google, Facebook, Amazon, Yelp, etc. but Google reviews provide better reach and visibility as it is the most used search engine worldwide, also reviews show on Google Maps when you look for directions giving your reviews more exposure.
So, as a product-based business, you need Google reviews not only to improve your profile ranking but also to get more sales.
But how do you gain more reviews for your products? Let’s find out!
How To Get Google Reviews For Products?
As a product-based business, you can rely on many methods, ranging from including review requests in your product packaging to handing out Google NFC cards. Here’s a breakdown of all the methods:
1. First, claim and verify your business profile
Google favors verified profiles; therefore, to gain more reviews for your products, first claim and verify your business profile. Such profiles are more visible in the local search results and let more people find you on Google, helping you gain more reviews.
To get your business profile verified, all you need to do is log into your Google account and follow the prompts on your profile to claim ownership. Once claimed, you can get your business verified by selecting your business type and following through the provided verification methods.
2. Ask your customers when they are purchasing
Now, with a verified profile, you can start asking your customers to share their reviews after they finish purchasing from your store. For example, you can ask customers for reviews when they have purchased a product and are making the final payment.
Asking in person is most effective as people remember such requests more, and they even agree to share their reviews when asked. So, if your customer is happy with his purchase, let him do the praise for your products on Google. Take the chance and convince him to share his personal experience on Google.
3. Insert review requests in your product packaging
If you couldn’t gain a Google review with the last method, do this. Add review request cards to your product packaging to remind your customers to leave their reviews.
When your customer opens the package, he will read your requests and might get motivated to share his review after using the product. You can customize your review request with better CTAs and copy to get a better response.
4. Share a link to your review page via text and emails
To collect more reviews for your products, make it easier for your customers to leave one. Copy the link to your review page through your Google business profile and share it via texts and emails to your customers.
A direct link will take your customers to your review page quickly, and they will be more willing to take a few moments to write a review for the product they purchased from you.
5. Encourage more reviews by asking every customer fairly
Ask every customer with a direct review link after their purchase. Note that offering discounts or incentives in exchange for reviews breaks Google's policy, so simply invite honest feedback from everyone.
So, start asking every customer fairly with a direct review link to gain more Google reviews. Note that offering a discount in exchange for a review breaks Google's policy, so invite honest feedback instead. This way, you can gain more genuine reviews for your top products.
6. Invest in review generation tools and services
Another method you can try to gain more Google reviews for your products is investing in review generation tools and services. There are numerous websites from where you can purchase Google review services and get reviews from real and active accounts.
You can also use automation tools to make the process of gaining reviews easy and get more Google reviews for your products seamlessly. Also, some service providers and tools even let you decide the timing and the number of reviews you want to add. So, it’s an option worth trying.
7. Hand out Google reviews NFC cards
Have you heard of Google review NFC cards? The NFC (Near Field Communication) cards are gaining popularity among business owners to get more Google reviews. You can also create one for your business to collect more product reviews on your GMB profile.
With NFC cards, your customers can leave a Google review simply by tapping the cards with their NFC-enabled smartphones. So you can hand out your unique NFC cards and collect more Google reviews for your products.
8. Display some leave review signs in your store
You can also place some leave review signs with scannable QR codes in your stores to remind customers to leave a review. For example, you can create small banners and paste them on your walls with phrases like, “Tell us how you feel about our products; leave us a review by scanning this QR code.”
When your customers are done shopping, such signs may catch their attention, and during this moment, one of your employees can tell him how he can leave a product review with a quick scan.
9. Follow up consistently via texts and emails
If your customer did not leave a review while he was in your store, you can try one more review request. You can send post-purchase texts and emails to your customers thanking them for their purchase, and at the end of such emails, you can include your review request.
To gain your review, keep following-up until you finally gather the attention of your customers. Sometimes, people are satisfied with their purchase, but they just need one right request to prompt them to share their words for your product.
10. Use automation to speed up the review collection process
You can also use automation tools to speed up your review collection process and gain more reviews through automation. With such tools, you can time your requests for a specific period and collect more Google reviews for your products.
There are numerous other automation tools, including Broadly, Updimes, and Relentless-digital. You can also use Mailchimp or Taggbox to send follow-up emails and texts containing review requests for your customers.
11. Send review requests to previous customers
Every product-based business should use this method. Since previous customers have used your products multiple times, they are already satisfied with their purchase and can give you a favorable response.
So, to get more customer reviews for your products, start identifying customers who have already purchased your products and send a review request to initiate a Google review from their end.
When it comes to Google reviews for products, the famous idiom, the more, the merrier fits well. Gaining more Google reviews for your products will not only help you improve your sales but also achieve some major business goals.
Ryan Garcia · 12 min read
Jessica White · 7 min read