Do you know that 81% of customers read reviews on Google before visiting the brand? This means if your GMB profile has reviews, it can drive more business, improve local SEO, and increase profits.
However, how do customers leave reviews for your business without making them do extra work? The answer is by creating a QR code for Google reviews.
These QR codes can be easily placed in your stores or anywhere visible to the customers. It will make it easier for them to post a review for your company.
This comprehensive guide to create Google review QR codes will help you understand the process and the reasons why it is a must in today’s date.
What Is A Google Review QR Code?
Let’s understand about Google review QR codes. It is a code linked directly to your Google Business review page. Therefore, when users scan this QR code, they are redirected to the review page to leave reviews.
It's an excellent method for companies to hear good things about themselves from their clients. Adding a Google review QR code on places customers can easily view helps increase the number of reviews. Additionally, businesses can consider options to buy Google reviews to further enhance their reputation and attract more customers.
Reasons For Using Google Review QR Code
A study conducted by GE Capital Retail discovered that 81% of consumers search online before purchasing. This shows the immense power of social media and why you must create QR code with review link for Google.
-
Convenient Method For Customers
Using a Google review QR code makes it easier for customers to scan and leave a review. Opting for dynamic QR codes removes the need to do manual searches.
Thus, it saves customers time and makes it convenient to leave a review, positively impacting the overall experience.
-
Assists In Offline Promotion
If you effectively implement Google review QR codes, it can help with offline promotions. Get them printed on physical materials, like posters, flyers, business invoices, and receipts, to get more reviews.
Remember to mention "scan to review" so your customers know they must leave a review. Your business will be ranked better on local SEO with more positive reviews, thus increasing visibility.
-
Encourage Positive Reviews
Your customer’s purchasing decision can significantly be modified with more positive reviews listed on your profile. You can create a social wall on your website and add all the positive reviews and testimonials.
It contributes to developing confidence and trust in selecting your company over competitors. Besides, it can also assist in gathering feedback and improving.
-
Track Reviews Collected In Real Time
When you create a Google review QR code, you also get the added benefit of QR code tracking, collecting insights on the number of scans, day, time, etc.
This can help improve your marketing campaign as you will identify which codes and CTAs are working better than others. These insights additionally aid in improving your comprehension of your clientele.
How To Create A QR Code For Google Reviews?
It is very simple creating Google review QR code for your business. All you have to do is follow the below-listed steps to generate a Google review QR code:
-
Step 1: Login To Your Google Business Profile
Navigating to Google Business Profile is the first step. Once there, use the Google account linked to your business to sign in to your GMB profile.
-
Step 2: Find And Copy Your Google Review Link
If you have multiple businesses, choose the one for which you want to create a branded Google review QR code. Your business must be verified to get a QR code.
Go to the “get more reviews” section by scrolling down. Click “share review form” and copy the review link.
-
Step 3: Generate A QR Code
Copy the review link, then paste it into the website section on the QR code generator.
-
Step 4: Customize The QR Code
While creating a Google review QR code, you also have the option to customize it. In addition, you may select the color, shape, and call to action. Adding your brand’s logo or color will help promote easy recognition.
You can even add a QR code border and separate the CTA with label content; for example, add “scan to leave a feedback.”
-
Step 5: Download And Test The Code
Before sharing it with customers, test it using your mobile. Get this QR code in the format of your choice. You can use the PNG format to help you put the QR code for Google reviews on any physical material.
Best Practices For Creating Google Review QR Codes
Let’s look at some best practices for displaying Google review QR codes. These will increase the number of scans and result in more reviews.
-
Create A Compelling CTA
How you write your QR code CTAs can make a huge difference. You can add CTAs like “leave us a review” or “write us a review” for customers to understand what they need to do with the QR code.
-
Design Attention Grabbing Signage
Signages are your trump cards. The best way is by strategically placing Google review QR code in your postures, brochures, or any other marketing material. Try using different colors, attention-grabbing visuals, and bold fonts to draw attention.
You can also add your CTA and separate it with a frame so there are no surrounding obstacles near the QR code.
-
Offer Exciting Incentives
Your staff is your business's front face and must know and inform customers about the reasons for using a Google review QR code.
You can roll out incentives, such as "discounts on your next purchase" if they leave a review. Make sure the incentives are exciting and compliant with Google policies.
-
Share QR Code On Social Media
Another effective way is to copy the Google review QR code link and share it with your audience and user base on social media platforms. Ask them to scan and leave you reviews.
Adding user-generated content, such as reviews and testimonials around new product launches or seasonal promotions, can help boost engagement levels.
-
Place The Code At Suitable Locations
Ensure you employ a QR code for Google reviews at every place that is easily accessible to your customers. It can be store, product packing, or marketing materials. Just ensure it looks natural.
Remember to consider the size since it can affect scannability. Don’t make it too small to get missed. Always consider where you place the QR code and then decide on the size.
Where To Put Google Review QR Codes For More Reviews?
Your QR code can increase engagement and improve your business reputation only when you place and utilize a Google review QR code well. Listed below are some ways to place them effectively.
-
Printed Receipts And Invoices
Gathering Google reviews through QR codes can be easy by printing them on customer’s invoices and receipts. Customers can immediately post a review after they make a purchase, especially when they are happy.
-
Business Cards
Use the Google review QR codes to printing materials, like brochures, business cards, and flyers. It helps customers understand your business better by checking your Google review page. It also helps them leave reviews quickly.
-
Storefront Windows
Placing QR codes on in-store signage or storefront windows can help customers write a review while they are still at your place. Real-time feedback helps improve the customer experience and solve any concerns.
-
Product Packaging
Include a QR code on the packaging to encourage consumers who have bought something to give feedback. This works exceptionally well for companies that sell tangible goods.
-
Email Signatures
Integrating Google review QR codes into email marketing will convert every conversation into a successful feedback opportunity. It is an easy method for your customers to leave a review.
-
Website Landing Pages
Use these QR codes on your website, especially on the page where your customers can reach to check testimonials and reviews. It's the most excellent approach to gaining the trust and confidence of users on the internet.
Final Thoughts
Using QR codes for Google reviews will help simplify your business's feedback collection process. Brands may quickly drive customers to their Google review page, where they can leave comments using QR codes.
You can refer to this article to understand how to create a QR code for Google reviews and successfully create one for your business. Including these codes in your marketing campaigns will increase interaction and enhance your brand.
So, why do you hesitate? Successfully create a QR code for Google reviews and grow your business.