The world around us has changed to digital now. Theaters have been replaced by OTTs, shopping while shopping by e-commerce, restaurants, and cafes by online delivery apps, and so as word-of-mouth advertising is changed to online reviews.
Therefore, businesses must prioritize their online review profile and maintain a high overall rating. Interestingly, 81% of consumers read Google reviews in 2021, a significant increase over 2020, when just 63% of consumers read the site's reviews.
With the many benefits that Google reviews offer, we are sure you are curious about how to improve the quantity and quality of Google Reviews.
That’s why we bring you this detailed guide, wherein we talk about:
- How do Google Reviews help a business?
- I want to improve my google reviews - how do I do it?
- Why is it essential to improve Google Reviews?
- What are the 10 proven ways to improve Google Reviews?
- How can you get more Google reviews (with quick tips)?
Let's move forward and learn about the holistic developmental roles that Google reviews play for your business! Then we get started with your question about “How can I improve my Google Reviews.”
What Does Google Review Do For You?
Google Reviews are pivotal for every small or large company to enhance the business revenue year-on-year. Below mentioned are the few crucial factors Google Review compliments.
#1. Boosts Local SEO
Google reviews are a piece of Google Business Profile listings, a free tool for organizations to help them crack the search engine optimization algorithm. It is one of the best ways to increase your online presence without spending a penny on paid ads.
For instance, if you're an agency for digital marketing and have streamlined your posting for nearby Search engine optimization, you can get found without any problem.
#2. Increases Online Visibility
Positive Google reviews can increase your visibility in relevant local searches, particularly those containing the phrase "best."
For instance, Google will only display Google Business Profile listings with a star rating of 4.0 or higher when someone searches for "best dealership near me" in the Google Maps app or any other search engine.
Also, as a matter of fact Google customer reviews receive a higher weighting (6.47%) in organic local searches.
This indicates that your listing may appear above conventional organic listings on the search results page if it has a high star review, thereby increasing website traffic.
#3. Increases Conversion Rate
Customers' good reviews and an optimized Google Business Profile listing will likely bring potential customers to your small business website. If your website is sufficiently persuasive, this will bring them closer to the purchase stage.
You can increase the number of clients visiting your physical location by having many Google business reviews. Customer reviews build trust, and your website persuades clients through a sales funnel set up by the reviews. The reviews also increase the conversion rate.
#4. Invites More Reviews
The nature of Google reviews is such that it attracts more customers; and more customers will lead to an increase in the number of reviews. This is a cycle which will keep on rotating provided the consumers get good purchasing experience.
10 Proven Ways To Improve Google Reviews
Here are some ways to improve the quality of your Google reviews.
#1. Use Social Media To The Fullest And Gain More Reviews
Social media is now an integral part of marketing strategy for every small and large company. Engage with your target audience through various social media platforms and invite them to visit your store. Offer them the best experience.
In very less time, you will start witnessing a significant amount of change in your Google reviews as well as on social media too.
#2. Pair Up With Influencers
A great way to create an authentic marking and feedback opportunity is to use social media influencers with a large audience and devoted following. Make a partnership with someone who is a good fit for your brand and give their followers exclusive discount codes.
Because they were personal recommendations to use the product or service, these followers will value it more.
Therefore, you can easily convert these followers and influencers to positive reviewers for your brand.
#3. Use Automated Emails
Sending emails automatically will help you save some time. Attempt to send emails individually when you can, and stay away from nasty email crusades. Where conceivable, allude to a particular client experience or item buy.
If a customer responds to an email request for feedback, let them know that their time is appreciated. Offer a unique discount code or say thank you with an autoresponder.
#4. Offer Coupons And Discounts
Who doesn't like free things? Freebies and giveaways promote your brand and entice customers who might have otherwise turned you down. In addition, providing freebies may encourage feedback.
Finally, when there is no upfront cost to the customer, asking for something in return is less annoying.
Extended discounts or coupons are also viable options if you are unwilling or unable to choose the free option. While incentives are a great way to solicit reviews, use them wisely, as it might seem that you are trying to bribe your customers for positive reviews.
#5. Make The Most Of The Customers' Feedback
Share the positive feedback or testimonials you receive! Give credit to your fans when you publish them on your website, in Facebook Ads, or product descriptions. Add screenshots of the reviews if possible. People love to see their names in lights.
#6. Respond To Existing Google Reviews
A negative review can be disheartening. But if you run a business, it will receive mixed reviews from happy and dissatisfied customers.
So the first thing you need to do after receiving negative reviews is to cool down and then examine the data for patterns. Then, if a complaint keeps coming up, take a step back and figure out what's happening.
After that, go to work and try to get it fixed. Then, you won't have to worry about getting any more bad reviews in the future because of this, and it will also make your business work better.
Moreover, if you make so much effort to minimize the count of negative reviews, why not take a few seconds to respond and appreciate positive reviews?
Drop a "Thanks!" with a most appreciative tone and message to all those customers who are satisfied and happy with your work!
This will show how much you value your clients and that you are not only putting out fires but also paying attention to those already devoted to you.
How To Respond To Negative Reviews?
- Try not to blow a gasket. Reading a negative review about a bad experience can cause distress; this is normal. However, try not to take it personally. It's just an unhappy client who didn't get what they expected, and it's not always your fault.
- Make the response unique. First and foremost, it is crucial to mention their name. Make your customer aware that you are committed to solving the issue and not just copying and pasting the response.
- Appreciate their feedback. It doesn't matter what kind of feedback you get; you should always say thank you. Suppose you want to make better decisions in the future as a business owner or general manager. In that case, you need to show appreciation to the person who took the time to tell you about their experience.
- Express regret and empathy. Compassion for displeased clients can go a long way. Instead of running away from the issue, accept responsibility and offer an apology.
- Focus on the issue. Please adhere to their fundamental problems and what's in the review.
- Request another chance. Offer to correct the situation. Find out how you can improve things from your reviewer. You can make things right by taking the conversation offline and asking for their phone number, SMS, or other contact information. A simple phone call can help.
How To Respond To A Positive Review?
- Keep it personal when responding to reviews. It's essential to keep a personal touch when responding to reviews, both in case of positive and negative reviews. Simply mentioning the reviewer's name can accomplish this.
- Take your time with responding. The sooner you respond, the better. It is very important to respond promptly and positively when someone gives you feedback about your business!
- Engage in conversation with the reviewer. Maintain the same level of enthusiasm as your client. The reviewer liked your product. You need to maintain your confidence for it now! Don't just say "thank you," as doing so will make the customer feel like they didn't have anything worthwhile to discuss or bring up in their review.
#7. Verify Your Locations
Verify the locations of your businesses to increase the likelihood that they will appear in local search results on Google Maps and Google Search. Proper location will help your potential customers guide to the store hassle free.
#8. Maintain Accurate Hours
Regularly update your business hours, including opening and closing times and holiday and event-specific hours. Customers gain confidence that your business will be open when they arrive when you provide accurate hours information.
#9. Add Photos
Add photos to your Business Profile to highlight your products and services and tell your company's story. By looking at the pictures, customers may also know if your business offers the products or services they want.
#10. Add Products From The Store
You can serve your customers better if you add your in-store products to your Business Profile. This way, you can help your customers see what you sell if you run a retail business and whether you bag what they are looking for.
#11 Create a Google Review Instruction Video
You may have consumers who are willing to post feedback for your business but are unsure how to go about it. Promo videos are an excellent method to sell your company, and you can even create instructional clips on how to write a Google review.
What Are The Benefits Of Improving Google Reviews?
First, learn about why you should improve your Google reviews after attempting to increase the review count. Getting more positive online reviews is just as important as getting more reviews.
In case you aim to gather a pool of reviews to boost your online experience as a business owner, you must also strive towards gathering the best reviews for your business.
Here are a few of the reasons.
#1. A High Placed Profile
They raise the profile of your business on the web. If you have positive reviews, people are more likely to visit your business or website.
#2. Booster Of Local SEO
If you are a small local business or a big Brad, Google reviews help you in search ranking high in local SEO. They are beneficial because Google can see that you are popular and provide customers with a positive experience.
Therefore, your website will be ranked higher in search engine results if you have positive reviews.
#3. Adds More Relevance
Consequently, positive reviews increase your relevance. Because Google's algorithm prioritizes providing users with the most relevant results, having positive reviews will boost your ranking and increase the number of reviews.
#4. More Click Through Rates
In your Google Business Profile, the star reviews based on your average rating are listed under your company or business name. More people will click on your business listing if you have a four or five-star rating.
#5. Gathers Important Feedback
Reviews let you get meaningful feedback on your business. You can learn more about how other people see your business and where you can make improvements with the help of customer feedback.
#6. Source Of Brand Trust
Positive reviews raise brand trust. For example, individuals trust Google, so they trust surveys on your Google Business Profile.
So, by now, you must know the magical benefits of Google reviews and their relevance in shaping your online business venture. But can you increase the count of Google reviews about your business?
Surprisingly you can! There are just a few steps and tasks to perform to accomplish the magic of boosting your review count!
How Can You Get More Google Reviews?
#1. Make It Easy To Drop A Review
To have more google reviews; you must first take care of the methods your customers will use to leave Google reviews. Provide a Google review link directly on the google reviews page rather than your basic Google account page or website.
Make it so that a user only needs to click once to reach the review page. They will turn you down if they have to search through your profile or website to find your GMB Local page and then that page to find where and how to leave a review. Think of each additional step as a failure point where you will lose some of your potential reviews.
#2. Make Use Of Review Sites
Getting reviews from GMB is one thing; however, you shouldn't put all your hopes and dreams in one pot. Yelp, Angie's List, or one of the many other review sites that offer reviews for businesses are preferred by many users.
When asking for reviews, use any popular review site. Allow your customers to select their preferred website from the list available. Additionally, some users will go above and beyond to post reviews on multiple websites.
#3. Use Newsletters To Drop CTA's
A review link to your GMB profile with a call-to-action is a great place to put it in the footer of your newsletter. The happy customers with great customer experience on your mailing list generally like your products or services.
When they have time and think about it, they are usually willing to leave positive google reviews. When they read your newsletter, they are frequently in the top right frame of mind to leave a review. The review link at the bottom of that newsletter is then very effective.
Although you can use every trick in the book to get review responses, you need to provide a fantastic service or product and online reputation worthy of those reviews to help you. No one will want to leave a positive review on your page if they are dissatisfied with your service.
So to improve your ratings and reviews, make sure your products are good and your customer service is good. Most of all, ensure that every essential business information such as business location, phone number, email address is publicly available on your Google My Business account. The rest of the job will be done by practicing the ways mentioned above!
Can I demand Google reviews with five stars?
Yes, asking for google reviews or "soliciting reviews" is permitted by Google's review policies. This is frequently the most effective method; if you tell satisfied clients that you are looking for new reviews, they will know.
However, there are some guidelines regarding review requests that are important to follow. You can always help your customers with templates that make the job easy for them.
Is it possible to buy Google reviews for my business?
It is possible, but it is against Google's guidelines for businesses to buy fake reviews, and Google also prohibits content with a conflict of interest.
How many Google reviews is enough?
More is always good, but having at least 10 positive google reviews is sufficient to convince the potential customers.
Therefore, you must always strive to get new google reviews to fill up your review section. Also, it depends upon the nature of the business and the number of competitors in that particular location.