How to Verify Your Google Business Profile?

A well-managed and verified Google Business Profile can give your business a boost in local search engine pages. 

Businesses with a verified Google listing are twice as likely to be perceived as trustworthy by consumers, and it allows a business owner to properly manage the profile's content by accessing vital analytics.

Want to learn how to verify your Google Business Profile? We have gathered all the information you need and the importance of verifying the Google Business Profile.

Importance of Verifying Your Google Business Profile

Verifying your Google Business profile comes with many benefits. Let's move forward to know about it:

1. Builds Trust with Customers

Verification confirms your business is legitimate and trustworthy. When customers see a verified profile, they're more confident that the business is real, active, and accountable. Customers also read Google reviews, so work to get more Google reviews, which will build their trust and enhance credibility.

2. Boosts Your Online Visibility

Particularly for local searches, a verified profile improves your chances of showing up in Google Maps and Search results. Google gives preference to verified listings, which increases the visibility of your company. Customers will locate your business easily because of increased visibility.

3. Gives You Full Control Over Your Business Details

A detailed and complete Google Business Profile gives potential clients all the information they require to locate and get in touch with your company. Customers are most likely to trust a business when it has quality photos, a thorough description of the business, and its offerings.

4. Unlocks Valuable Insights and Enhanced Features

A Verified Google Business Profile has access to a number of services and data that can improve sales, customer relationships, and visibility of your business. It is helpful in gaining buyer journey insights and keeping track of and responding to reviews.

5. Enables Customer Engagement and Review Management

Verification enables you to respond to customer reviews, answer questions, and connect via Google posts. Buy Google reviews to direct more customers to your profile. Positive customer involvement demonstrates to potential customers that your company values feedback and responds to their needs.

Steps to Verify Google Business Profile

Verifying your Google Business Profile is critical for managing your listing and ensuring your business displays correctly on Google Search and Maps.

Follow these essential steps to complete verification and reap the full benefits of your business profile.

• Step 1: Create a Google Account for your business

Begin by creating a Google Account using your company email address. This account allows you to access all Google services, including Google Business Profile. It separates your business and personal activities, allowing for more professional communication and better management.

• Step 2: Set up a Google Business profile listing

Visit the Google Business Profile website and begin creating your listing. Enter correct information such as your company name, address, category, and contact information. This stage builds your public business profile, which allows clients to find and learn about your services using Google Search and Maps.

• Step 3: Claim your Google Business profile listing

Once your company appears on Google, claim it to verify ownership. This prevents unauthorized changes and allows you to manage your profile completely. After claiming, you'll be required to authenticate the listing, which will grant you access to features like reviews and insights

• Step 4: Verify Your Google Business Profile Listing

We have listed below several methods you can use to verify your Google business listings. Let’s have a look:

1. Verify by postcard

This is the most widely used verification technique. A postcard containing a verification code is sent by Google to your company address. After that, you may finish the verification procedure by entering the code into your Google Business account.

2. Verify by phone

Click the "Get Verified" button on your Google Business Profile to get verified by phone or SMS. Choose the "Phone or SMS" approach. Verify again that the number you gave is correct and that you are available to take calls at that time.

After that, Google will give you a special code by calling or texting you at that number. Simply enter this code on the page of your Google Business Profile. You have verified now.

3. Verify by email

Certain companies can use email to confirm their listings. If the "verify by email" option appears, click it, quickly review your email address, and then click "Verify Now."

An email containing an activation link and a verification code will thereafter be sent by Google. After clicking that link, enter the code in the designated field on the following page and select "Verify."

4. Verify by video recording

To confirm the location of your company and your ownership, you can record a video tour and submit it directly to Google!

When you're ready to go, go to your phone's Business Profile and select "Get Verified" and then "Capture video."

Press "Start recording," then follow the directions to record. After you're done, select "Stop recording" and submit your work of art.

After reviewing your video, which typically takes five business days, Google will let you know if your verification was successful. You can always attempt a different verification technique if it's not.

5. Verify by video call

Verifying your Google Business Profile via video call requires a live video call with a Google specialist. To ensure authenticity, you will be requested to show your business's location, signage and tools in real time. It is a rapid and secure verification solution for qualified businesses.

6. Verify by instant verification

Your Business Profile might be eligible for immediate verification if Google Search Console has already validated your website. 

If you qualify, you can change your company's details right away and skip all of the verification stages mentioned above. Consider it a ticket to the Google Business world's fast track!

Conclusion

Once your Google Business Profile is verified, you can improve your listing by adding high-quality photographs, updating business hours, responding to reviews, and routinely making updates to engage with your local audience.

To keep your verified status active, you must monitor your account and update your profiles on a frequent basis. Google may de-verify accounts that aren't actively managing their profiles.

Furthermore, if you are looking to increase the number of reviews on your Google Business Profile, consider purchasing 5-star reviews from BuyReviewz to enhance your online presence.