How To Get More Google Reviews For Insurance Agency?

Building and preserving a solid online reputation for your Insurance agency, requires gathering good number Google reviews. 70% of insurance customers rely on Google Reviews to select an insurance agency.

You should focus on making it simple for your clients to provide reviews for your insurance company that could mean the difference between writing a Google review and providing a rating.

Reviews are a fantastic method to interact with customers and have a significant impact on their purchasing decisions. For this reason, you should make sure that you have more positive reviews than negative ones.

Let’s look at some best strategies to get more reviews for your insurance agency and build a strong online presence.

Ways To Get More Google Reviews For Your Insurance Agency

These 10 tried-and-true methods, categorized by tactics, tips, impact, and effort required, can help you begin to get more online reviews for your agency. You can put them to use right now to grow your insurance business.

1. Include Review Buttons On Website

Adding review buttons to your website can help you build a dynamic and captivating user experience that promotes trust and propels business expansion. It will help to generate reviews for your insurance agency.

Tactic: One of the best ways to get people to post reviews on your business profile is to add review buttons on your website. Customers can post reviews on external review platforms such as Google My Business, Yelp, Facebook Reviews, or industry-specific review sites by clicking on the "Review Buttons" button on your website.

Tips: Make it simple for customers to post reviews by prominently placing review buttons on product pages on your website. Make use of straightforward language, like "Write a Review" or "Share Your Experience.”

Also think about putting in place a rating system, such as stars or thumbs up/down to create an easy process. Verify that the review buttons are accessible and responsive to all mobile devices. 

Impact: Placing buttons on websites can boost your online insurance reviews and increase interaction and engagement from customers. It will build trust and credibility with prospective clients with enhanced search engine optimization and possible rise in revenue and conversions.

2. Add Review Links In Email Footers

Including direct links to Google Reviews in the footers of emails can expedite the review collection process for your insurance company. This will also encourage pleased customers to post reviews, which will boost your company's online reputation and help in promoting expansion with little work.

Tactic: Try including a review link in your email signature when you give your clients marketing sheets, discussions or order confirmations through emails. This is the most easy method to showcase review links and is easily accessible while also providing a new opportunity for clients to review your company.

Tips: You can easily update your email signature and include a review link. Just go to your selected email platform's settings, change the wording of your signature to something like "Click here to leave us a review," connect that text to your review form, and you're done.

Impact: This method doesn’t guarantee that you will receive a review, in contrast to the other suggested strategies. Majority of your customers won't even see your email signature.

Additionally, your review link lacks context, which makes it unlikely that anyone will click on it. Although you may occasionally receive a review through your email signature.

3. Request Reviews Through Text Messages

As everyone is aware, text message open rates are really high. This approach is the most intimate and has the best possibility of being followed through on. You should keep your message brief and to the point while texting and include the review link.

Tactic: While there can be several ways for soliciting client reviews, texting them is the most efficient and successful one. Furthermore, more than 97% of communications are opened within 4 minutes after delivery. If your goal is to increase your insurance company’s customer reviews, text can help you achieve it easily.

Tips: You can send SMS to your consumers encouraging them to leave a review after they have taken services from you. Text communication is a simple and effective technique to get reviews from your customers.

If manually sending text messages to each of your clients is inefficient and difficult to handle in the long run, try automating the review generation process.

Impact: When you text, you get more reviews from your clients,as simple as that. SMS is the most effective method to generate good results and directly communicate with your satisfied customers.

4. Make In-Person Review Requests

Improve your insurance agency's online reputation by getting quality Google reviews for your insurance agency straight from delighted customers in-person. For this, you can train employees to ask questions, provide clear instructions, and encourage feedback for increased credibility and business success.

Tactic: Perhaps the most crucial aspect of any endeavor to increase the review count on your business profile is in-person asking for reviews from your clients. If you do not ask them, you will rarely receive, the more clients you ask, the more reviews you'll get.

Tips: For generating more Google reviews for your insurance agency automation of this process is required which includes delivering an invitation to every client who purchases your insurance products or services.

You can also incentivize clients, encouraging them to leave reviews on your profile and joyfully recommend you to their friends and relatives.

Impact: Asking more people for reviews will result in more of them, boosting the number and quality of reviews. Your clients will be delighted because you care about their experience with your offerings. This will help improve your business's online search presence.

5. Feature Your Best Reviews On Social Media

Using social media to share positive reviews, whether Facebook, Instagram, or LinkedIn, is always a great idea, especially because 75% of online users use social media to make their shopping decisions.

Tactic: Building a successful business requires demonstrating your credibility and the value of your offering. Using social media to share consumer reviews is one of the best methods to accomplish this. This gives prospective clients a sense of your company's culture and principles in addition to acting as social proof.

Tips: Create a TikTok with uplifting video reviews from your clients, share a comment from a happy customer on LinkedIn, or share a hilarious 5-star review snapshot on your Instagram story.

Publicly displaying the opinions of your satisfied clients, regardless of how you decide to do so, can only serve to humanize your company, build credibility, and show your supporters how much you value them.

Impact: You may demonstrate to prospective and existing clients what kind of experience they can anticipate when you post real customer testimonials on social media.

Additionally, you are publicly displaying your appreciation for client feedback, which promotes interaction and builds your company's reputation and trust in the customer's eyes.

6. Address The Negative Reviews Quickly

Negative reviews, if left unresponded, might turn off potential consumers and undermine your reputation. However, responding quickly to negative reviews can transform a potentially disastrous scenario into an opportunity to demonstrate great customer service and build confidence.

Tactic: Addressing negative reviews is essential if you want to improve your company's reputation and gain customers' trust. Replying to negative reviews quickly shows your clients that you are interested in their experiences. Additionally, by this you present your agency as reliable and responsible, both of which greatly increase sales.

Tips: Try responding to all the negative reviews by name, and reply to them promptly and properly. The interaction gains a degree of genuineness from this tailored approach.

Additionally, instead of publicly taking responsibility, take the time to acknowledge all criticism and urge reviewers to get in touch with you individually.

Impact: You may demonstrate to your clients that you appreciate their experiences and strive to establish your company as a reliable player by timely responding to negative reviews.

If you engage with customers in a two-way manner, they will be more delighted to share positive reviews with you. This may even turn your dissatisfied customers into satisfied ones. 

7. Send Review Requests After Surveys

Automatically requesting reviews following surveys is the best of the ways to get more reviews for your insurance agency and increase business visibility. By encouraging pleased clients to talk about their experiences improves your company's brand and propels expansion.

Tactic: After they have completed a survey, sending review requests through emailing or messaging quickly and requesting them to contribute their feedback online, will ensure you receive more reviews. This strategy takes advantage of the client's fresh perspective and promotes honest reviews.

Tips: Send review requests within 24 to 48 hours following survey completion and address clients by their name and relate to their individual policy or conversation.

Provide direct links to all the review platforms. Express your appreciation for the reviews provided by the clients and engage in reviews, addressing any issues or compliments.

Impact: Positive reviews increase search engine exposure of your insurance agency. Genuine feedback from your clients will also build credibility and foster confidence. Additionally, it shows the agency's dedication to consumer input and what improvements are required based on the client’s feedback.

8. Invest In Review Acquisition System

Purchasing a Review Acquisition System is a strategic way to improve your company's brand image and expansion.

Tactic: Investing in Review Acquisition software like buyreviewz can help your company putting in place a system to collect, monitor, and handle client feedback on many platforms all together in no time

Tips: A Review Acquisition System's performance can be increased by emphasizing multichannel outreach, timely requests, and customisation. Use automated email sequences, incorporate review requests into your sales funnel, and offer incentives to clients who want to share their experiences.

Impact: An effective Review Acquisition System can greatly improve conversion rates and customer trust. Review will also boost social proof, raise search engine ranks, and offer insightful criticism for company development.

9. Reward Your Clients For Leaving Reviews

Online reviews have a big influence on the exposure and trustworthiness of your company for potential clients. Consider rewarding your clients for sharing their experiences in order to promote a culture of loyalty and expand growth.

Tactic: Providing incentives to your clients can greatly increase the number of reviews your company receives. By offering incentives like special access to material, loyalty points, or discounts, you may encourage customers to share their experiences and start a positive feedback loop.

In general, incentives increase reviews while promoting client loyalty and engagement. 

Tips: It is not advisable to offer incentives for all evaluations about your company due to the FTC's regulations and the stringent restrictions of several well-known review sites, including Google and Facebook.

Rather, we advise using incentives to obtain written or video evaluations for your website and social media accounts. 

Impact: Review incentives are effective. It will raise the total amount of reviews your company gets. Additionally, using incentives increases the likelihood that your reviews will be positive because they aim to make the reviewer feel good about the product regardless of their experience with it. 

10. Personalize Your Review Requests

Personalizing your review requests will make it clear for your clients like who is reaching out and why, which will reduce uncertainty and increase click-through rates and increase the number of reviews.

Tactic: It is really easy to send the same copied message to each client repeatedly requesting to submit a review for your business profile. However, when your customers are asked to give a review by a real person, they are more likely to do so than an automated system.

Tips: Personalize your messages with the customer's name and the employee they dealt with at the store using an automatic review generation software rather than manually customizing each request individually. Having technology in place to pull important customer information can help to free up critical team time.

Impact: Your review requests should be well-designed and worked on to increase their open and response rates. Personalizing both your review requests and responses will help customers perceive your company as people-powered and customer-centric, resulting in increased customer retention and new customer acquisition.

Why Does Your Insurance Agency Need Google Reviews?

Like other small businesses, insurance agencies place a high trust on their online reputation. You can control your business reputation and draw in more clients with the help of Google reviews.

Good numbers and positive Google reviews will help you establish trust, enhance local SEO, maintain client relationships, and prepare your insurance firm for the future.

Simplified emails and surveys to your clients will increase their engagement and generate positive ratings. To reach Gen Z, you can employ advertising, SEO tactics, and creative marketing concepts. However, several insurance companies fail to set up a basic Google Business Profile.

A Google Business Profile can be used to showcase your insurance offerings, offer your contact details, and, above all, improve your agency's web presence. Let’s learn more benefits of Google Business Profile ahead.

Benefits Of Google Business Profile For Insurance Agencies

If you have a Google Business Profile, your agency will be found using Google Maps and a standard Google search. You always have control over the content of your ad and can alter your contact details.

We have listed some benefits of Google Business For Your Insurance Agency. Let’s look at it-

1. Boost Business Visibility

Thanks to your Google Business Profile, your agency's information will show up at the top of search results, but only when it is properly optimized. This is because when users submit specific area queries, Google gives preference to local listings.

One of the best strategies to increase and get more Google reviews for your insurance agency is to provide excellent customer service. It will draw in more local visitors and point them to your primary website.

Additionally, you can also use your reviews page to drive traffic to your website. Include a link to a specific website review page in your review responses, along with the URL of your website.

2. Keeps Customers Aware And Informed

Google My Business profile classifieds have a feature called "posts." This can be used to let your clients know of changes and updations to your agency. For instance, you can update your listing with your new address if you're moving within the same region.

You can also use the posts feature to share new products and services launch Additionally, you can post links to instructive social media posts or pertinent local events.

3. Increase Local Area Visibility

Don't overlook your listing in Google Business profile and update your listing as soon as your agency undergoes a change. When consumers search Google listings, they initially look for current and helpful information.

You can maintain local visibility and turn more leads into devoted clients by regularly showcasing your agency through your listing.

Final Thoughts

Putting these strategies into practice, your insurance agency can gather more Google Reviews which will also improve its online standing and spurring expansion.

Try to improve Google Reviews for your insurance agency by providing excellent services, responding to negative reviews and also engaging with your customers.

You can teach your staff members to ask for reviews for your insurance agency to build the reputation. In this way you can grow your business and also increase your standing on Google.