What are traditional review methods?

The traditional review collection method refers to the process of collecting reviews from customers manually. It includes asking them to post a review if they have liked your product or service. A customer can then post a review on any platform they wish to or can also give an offline review, and its maintenance too requires a manual approach.

Are traditional reviews still relevant in 2024?

Yes, traditional reviews will be relevant in 2024. Businesses with a customer base who don't have accessibility to technology or are not versed in using it, leverages traditional approaches to collect customer reviews.

What are Google review cards?

The Google review cards are tangible cards that have a QR code printed on them to take a user directly to the review portal. This makes posting and managing reviews on the Google My Business page easy and quick.

What are the benefits of using Google review cards?

The use of Google review cards is highly beneficial for businesses as it offers easy access to the users; cards feature a direct link for customers to post a review with minimum clicks. Review cards also help collect more reviews as compared to the traditional approach.

How are Google review cards different from traditional reviews?

Smart cards and traditional reviews vary significantly from each other. Smart cards are designed for simplicity and efficiency and also for the highest interactivity with customers. Also, they are influenced by technology. Whereas traditional review approaches include verbal review requests, sending emails or messages, suggestion boxes and similar methods.

Google Review Cards vs. Traditional Reviews: Which Is The Best?

Technology has redefined ways of how we used to live and interact. The customer feedback realm is no exception, and it has evolved by leaps and bounds.

One of the most significant technology evolution with customer feedback approach is Google review cards. The NFC tap feature allows your customer to quickly leave a review on your page without any hassle. It not only makes the process of review collection easy and quick, but it also enhances the experience of posting reviews.

On the contrary, Traditional review methods, is an outdated yet effective approach to collect Google reviews by asking your customers to take out time and post their review on your GMB account.

However, in this blog we will do a detailed comparison of the two approaches to collect Google reviews for our readers and see whether which is better! So, lets do the showdown between Google review cards v/s traditional reviews.

Importance Of Customer Reviews In 2024

Reviews are powerful, and they help drive quality leads to your business. 89% of consumers say that they trust reviews from other customers as much as they do from friends and family.

Hence, for a business to turn leads or visitors into customers, it is critical to garner reviews for their products and services. Thus, in this section, we will focus on the importance of collecting reviews and how it helps a business flourish. Let’s start:

Identifying Trends: Customer reviews help you understand what is, and what isn't working for your business. If you find a common problem in most of the reviews, try fixing it to improve customer experience. Also, you may find consumers mentioning the latest trends that your business should adopt, and you can think of it to stand out amongst your competitors.

Trust And Credibility: Consumers believe reviews and they get attracted to a business with more reviews as compared to the advertisements. Positive reviews on your business profile are the best advertising tool that you can use to your advantage. Reviews help build credibility and trust and compel your prospects to choose your business.

Stacking Up Against Competition: You will have competition in the market, and to stand out, you will need to show yourself as the best. Genuine customer reviews are the prime indicator of stacking up against the competition. With a better rating against your competitors, more people will select your business over others.

Reviews have a significant impact in helping drive more leads to your business, and converting them into paying customers. After knowing the importance of collecting reviews, we will discuss the advantages and disadvantages of both Google review QR codes and traditional methods.

Traditional Review Gathering Methods

Reviews are nothing new; they have always existed. It is just that the process of collecting reviews has changed to technology-driven techniques. We break down the pros and cons of the traditional review methods for you to make informed decisions.

Pros Of Traditional Review Methods

The traditional review collecting methods are advantageous, because of which they are still used by businesses.

Flexible: While collecting feedback, you can change the order of questions for each participant. This is usually done based on the interaction a user or customer has had with your business.

Better Teamwork: Traditional review collection requires coordination within the team, and hence, it helps improve communication among the team members. It also encourages personal development.

Easy Implementation: The traditional feedback mechanism is easy to implement, and its maintenance is also relatively convenient. A significant reason why it's still in use.

Let us now go over the flaws of traditional review methods because of which businesses are employing a Google review QR code and saying no to the age-old traditional review collection methods.

Cons Of Traditional Review Methods

Late Response: Businesses may not be able to keep themselves updated with the new reviews posted. As a result, responding to them takes time, and they have to keep checking again and again for the new reviews collected.

No Moderation: The moderation policies are stringent, and businesses often get affected by them. Having said that, they face the risk of fake and inappropriate reviews being posted often, impacting their brand image online.

Multiple Platforms: Traditionally, the reviews were scattered across multiple platforms, and it became difficult for businesses to manage them. Smart cards for reviews have made it quick and easy to collect and manage reviews.

The evolution of technology has evolved ways in which reviews were once collected and managed. QR code for Google reviews is an interactive way for businesses to showcase and collect customer feedback.

Google Review QR Cards

Utilizing a Google review QR code simplifies the feedback collection process. By scanning the QR, users are directed to the review page, where they can post a review for your business. Trustpilot says 89% of customers check reviews before buying a product, so reviews are essential.

See what advantages and disadvantages QR review cards offer for businesses and how it is an effective strategy.

Pros Of A Google Review QR Code

There are a lot of upsides of Google review cards which is why businesses are incorporating QR codes as compared to traditional review processes.

Online Reach: Reaching out to customers to post a review for your business is easy and quick through online means. By simply scanning a QR code sent to them, customers can post a review.

Easy And Simple: When you use QR codes for collecting feedback, the process becomes quick and easy for your customers. QR codes enhance customer satisfaction and also streamline the entire management process.

Efficient: By using QR codes for online and offline customers, your reviews get recorded automatically. No manual work is required to manage and collect data, which saves a lot of time.

Accessibility: Depending on the QR code scanning technology makes, the review process is effective and efficient for businesses. It offers easy access for you to track all the reviews collected, and also helps get away from the hassle of forgotten review requests.

Cons Of A Google Review QR Code

QR cards have some drawbacks, too. However, it's positive overpowering the flaws.

Impersonal: The process of leaving a traditional review is personal where face-to-face interactions are involved; on the contrary, QR cards lack that. There is less personal interaction, and at times makes it less interactive.

Dependency on Technology: Smart cards require technology dependency, and your customers should have access to the internet and smartphones to post a review. You will need alternative channels to collect reviews for the customers who don't have technology access.

After running down through the positives and negatives of Google review QR codes vs Traditional reviews, we are having a 360 degree comparison between the two.

Comparison: Google Review QR Code vs. Traditional Reviews

Choosing between a Google Review QR code and traditional review methods is made easy for you by differentiating them broadly.

Basis Of Distinction	Traditional Reviews	Smart Cards
Response time	The response time for traditional review methods is a bit late, as it is time taking to keep track of the reviews being posted on different platforms.	Response time of reviews posted through smart cards for reviews is quick. You receive a notification of a review being posted on the platforms.
Reach	The reach of age-old traditional reviews collection methods is not much as the reviews collected are not easily accessible.	Reaching for the reviews collected through technology-driven alternatives is excellent, as people can easily access them all through the internet.
Convenience	The collection and maintenance of traditional feedback-gathering approaches is not convenient, and it is time-consuming, too.	By incorporating QR codes, the review collection and maintenance have become super easy. As a brand, you can easily track reviews and respond to them.
Efficiency	The process of leaving a traditional review is not that efficient, as you fall into the risk of people forgetting to post a review.	Utilizing a Google review QR code to collect reviews is highly efficient, as you can follow up with your customers to post a review, and due to the convenience, you get numerous reviews.
Technology	Technology doesn't play a role when you use traditional methods of posting reviews. Therefore, there is no dependency on the internet or smart devices.	Using QR codes for Google reviews is technology-dependent, and your customers will need mobile devices or laptops and an internet connection to post a review.

Based on the comparison between Google Review Cards and traditional reviews, you can decide which one would be better for your business. We elaborate more on picking one approach to make the most of it.

Which Method Of Reviews Collection Should You Choose?

The choice of approach to collect reviews for your business depends on the needs and the availability of your customers. Having said that, if your customers don't have easy access to technology you cannot leverage the technology-driven alternatives.

If your customer base has access to the internet and devices, employing a Google review QR code is the best alternative. It is a very effective and efficient way of collecting reviews and also managing them. When asking for reviews, you should also consider your brand engagement and image goals.

On the contrary, if you want to build contacts for your business, leverage the traditional approaches of collecting reviews. In the battle of review cards vs traditional reviews, the best option for your brand depends on your customer base.

Final Thoughts

In conclusion, when it comes to Google review QR code vs. Traditional review, there are advantages and disadvantages to both Google review QR codes and traditional methods. Businesses have to find the right balance while picking the best practices to collect customer reviews.

However, with the evolution of technology, QR codes for Google reviews are becoming more popular. It is a rapid and easy way of seeking valuable customer feedback, as compared to the age-old traditional review collection methods.