Is It Illegal to Ask for Google Reviews?

Mary Edward
Written By Mary Edward

10 min read

  • Publish Date : 2/23/2024 6:30:23 AM
  • Last Update : 4/23/2024 12:10:28 PM
Table Of Contents

Nowadays, a lot of individuals look for Google reviews or other online reviews before making a purchase or signing up for a service. Also, receiving a 5-star review enhances your position in search rankings.

But how to ask for Google reviews for your Google My Business profile reviews? Or is it even legal to ask for reviews on Google? 

Well, growing your GMB page isn't easy, which is why you should encourage customers to leave reviews more frequently, and it is completely legal. Your customer reviews on Google can play a significant role in helping you get higher traffic and, eventually, better revenue.

Let's take a look at the answer in detail and also explore some of the best strategies you can use when asking for Google Reviews. 

Is it illegal to Ask for Google Reviews?

No, it is totally legal to ask for Google reviews. Google does not have any penalties or strong requests to ask for Google reviews. However, you need to be slightly careful and focus on gaining real and genuine reviews on your GMB profile. 

Now that we are clear on the answer, let's understand the tips, ways, and importance of asking for Google reviews for your product, service, brand, or business.

Tips for Asking Google Reviews

Want to get more positive user reviews for your GMB page? Well, in that case, you need to keep asking for Google reviews politely and remind clients to leave reviews by follow-up to gain positive reviews. Some of the prominent tips that can help you are as follows:

1. Ask When Clients Are Happy

When any of your clients are happy with the services you've provided them, you can ask them to leave a review for you. This is the right time, as they still have our services in mind.

2. Mention in Specific Interactions

During any interaction with the client, you may encourage customers to leave reviews. Asking for Google reviews during the conversational flow can also help you achieve instant reviews. 

3. Explain the Impact

Since positive user reviews can help your business and revenue grow, explain the same impact to your customers. This will play an important role in helping your customers understand why you need their important reviews. 

4. Use Different Channels

Apart from directly asking your customers, you may use different social media channels like Instagram, Facebook, and your website to encourage your customers to leave reviews for you. You can even ask them through a telephone call to do so.

5. Follow up Politely

If any customers haven't posted a review despite you asking them, you may follow up with them. However, this follow-up should be like a friendly reminder and not an imposition on them.

7 Engaging Ways to Solicit Reviews 

Since Google reviews can help your business increase its visibility and search ranking results, gaining more reviews becomes essential for growth. For soliciting reviews on Google, here are some of the prominent ways:

1. Share a Direct Link

You may share a link directly with your customers through the newsletter, SMS, or emails, or you can mention it in your visitor cards or manuals, directing them to your Google My Business page. Once you've shared the link, ask them to leave positive user reviews for you. 

2. Engage with Negative and Positive User Reviews

You should never miss out on engaging with user reviews. Whether they are negative or positive user reviews, each one is important for your business. Thus, the more you interact, the more reviews you'll likely receive. Also when you respond to negative reviews, it shows how committed you are to providing customer satisfaction.

3. Encourage Customers to Leave Reviews

After providing your service or products to customers, you may encourage customers to leave reviews. You may ask them to share their experiences of using your products or working with you by attaching a review link to the receipt or ask clients to leave reviews through QR codes. 

4. Offer Incentives for Reviews

Every time a customer provides a Google review, you may offer them some incentives. These incentives may include discounts or free products on their next purchases. When you are offering incentives for reviews, the customers will be encouraged to leave reviews and even visit again to buy or avail of more. 

5. Contest for Leaving a Review

Do you know what one of the easiest ways to solicit reviews is? Hosting a contest for leaving a review. When you conduct a contest for leaving reviews, you observe a larger participation of the customers. This can play an important role in gaining organic traffic. 

6. Build an Online Community

Establishing an online community contributes to increasing market trust. This is among the most reliable strategies for drawing in your audience. Moreover, when you have an online community, you may ask them to leave reviews and also make sure to respond to reviews. 

7. Feature Customer Stories

You can put up your customers' success stories as part of the review. If any of your customers have posted positive user reviews about your product, services, or business, you may feature those stories. This can make your customers feel heard, and this will help in gaining new customers and retaining previous ones. 

8. Host Review Events

Once you have an online community, you may host the review events. These review events may require your customers' active participation so they can speak honestly about you and your services or products. These review events can help you get more reviews from other customers. 

What are the Best Practices When Purchasing Google Reviews for Your Business?

Besides organically growing your Google reviews, you can also buy reviews on Google from trusted sites that provide authentic reviews from real and active accounts. This helps ensure that you're getting more personalized reviews on a faster scale. 

Some of the major practices that you'd need to take care of while buying Google reviews for your brand or business are as follows:

  • You should always be mindful of the source from which you get your Google reviews. For instance, BuyReviewz is the best platform to buy Google reviews for real users.
  • You can check other customer reviews and testimonials of the platform from which you buy the Google reviews. 
  • You should also check third-party websites and resources for the quality of Google reviews. 
  • Always check how instantly the Google reviews will be delivered to your respective profiles after the purchase. 
  • One of the important points is to check the quality of the reviews you receive from the platform.

Can Having More Google Reviews Improve the Chance of Appearing in Search Results?

Yes. Google reviews are user-generated content that can significantly improve your organic traffic. If you have more positive user reviews, the search engines will index your content. This will play an important role in helping your business appear on a larger scale in the relevant search queries. 

Final Thoughts: Hear About Google’s Review Policy 

After knowing that asking for Google reviews is not illegal, it is best to hear about Google's review policy. You must review the terms and conditions to understand what you can offer customers. Being familiar with the review policy helps you know the right approach to implementing it. 

This guide helps to provide maximum positive user reviews on your profile to enhance your presence and generate organic traffic with a higher return on investment.

FAQs for Is It Illegal to Ask for Google Reviews

1. Is asking for Google reviews legal or illegal?

Asking for Google reviews is absolutely legal. Asking for Google reviews is considered one of the best ways to increase the review count. When you cater to your customer's needs on a broad scale and ask for a good review of the work done. 

2. Does asking for Google reviews work?

Of course, asking for Google reviews works as it provides you with better search ranking and builds your reputation. When you want to enhance your presence, you should ask for Google reviews this will also help in increasing organic traffic, too. 

3. What are the best strategies for businesses to ask for reviews on Google?

You should reach out to your customers and ask them to leave reviews on Google for the business you've provided. You may also build an online community to ask for reviews for your business and encourage them to leave reviews. 

4. Can purchasing reviews also help boost reviews in an organic way?

Yes, buying Google reviews gives your business the initial kickstart it requires and also helps bring organic growth as it helps your brand or business appear higher when potential customers search for any related business or service.

Mary Edward
Written By Mary Edward

Mary has been a content and copy specialist with 15 years of extensive experience in the writing background. She has worked as a merchandising specialist for startups and small businesses and holds efficiency in writing sellable copies to elevate sales. While Mary's writing skills are commendable, she is also our strategic partner with She writes Google reviews, understands the roles and responsibilities of the targeted business, and studies their local needs, bringing traffic and driving users' attention toward the brand's website and social media platforms.

Your Comment