How To Get More Reviews For Laundry Service?

Growing positive reviews is the best way to promote your laundry business online, as it creates a reputation that drives customer interest.
But let's face it—getting those reviews isn't always easy, as customers usually overlook or don't find the time to leave them. If you're also facing the same challenge, we have twelve proven strategies that will help you buy Google reviews and get more organic reviews for your laundry service.
But before that, let's learn how these Google reviews can work wonders for your laundry business.

Why Collecting Reviews Is Important For Your Laundry Service?

Google reviews help increase the visibility and credibility of your laundry service while reflecting a high customer satisfaction rate. They act as social proof to show other customers that their clothes are in safe hands and that the laundry service is totally reliable.

Moreover, Google reviews also increase your local SEO, increasing your laundry business's chances of ranking on top of the search results when customers look for a similar service. This leads to more inquiries, foot traffic, and customers for a successful business conversion. Overall, Google reviews are the secret to stand out and attract more customers.  

But how to increase your Google reviews for the laundry service? Let’s learn in the next section. 

Ways To Get More 5-Star Google Reviews for Your Laundry

As the competition grows in the laundry industry, getting more 5-star Google reviews becomes very important to set your business apart and attain the top position. Below are 12 proven tips on how to get good reviews for your laundry strategically. 

1. Optimize Your GMB Profile For Laundry Services

Having a fully optimized GMB profile is very important for increasing the chances of getting customer reviews by showing real-time updates, booking, and contact options. You can do this by:

• Following NAP Consistency: Your business name, address, and phone number should be accurate and consistent across all online platforms. Also, mention the accurate website link and working hours to ensure customers can contact you easily.

• Add Laundry Service Keywords: Include relevant keywords in your business description to attract target customers. A few of the popular keywords you can use are:

• Laundry services near me

• Dry cleaning service

• Wash-and-fold service

• Same-day laundry service

• Laundry pickup and delivery

• Affordable laundry service

• Include A Review Link: Make it easy for customers to leave reviews by generating and sharing your Google review link directly on your GMB profile.

2. Add Review Buttons To Your Website

Along with attracting customers to your website and showing the features of laundry service, you can also use it as a powerful tool to collect client reviews for your mobile laundry business.

To do this, create a visible review button saying “Leave a Review” on your homepage, service pages, or thank-you page after customers have booked or paid for laundry services. Make sure that this CTA button takes them directly to the Google review page, making the overall process easy for leaving reviews. 

Also, since most customers use mobile to access the website, make sure your website is mobile friendly and the review button is fully optimized for mobile users, avoiding any frustration that might occur. 

3. Simplify The Review Process

Not many customers like to take time from their busy lives to give reviews due to the lengthy process. That's why making a less time-consuming and convenient review process is very important so that they can leave Google reviews without any problem. 

For this, add your Google review link in your followup emails, SMS, and even social media, making it easier for them to leave the reviews. These one-click links take them directly to the Google review page, where they can add their feedback within seconds. 

Also, in your followup messages and social media, clearly request what you want them to answer. Some of the questions you can ask are:

• How satisfied were you with the cleanliness of your clothes?

• How did you find our pickup and delivery?

• Can you please tell us what you liked the most about our laundry service?

• Let us know how our same-day laundry service worked for you.

• Would you recommend us to other customers?

This will save their time in thinking about what to write in the feedback while helping you get great reviews without much effort.

4. Make Review Requests To Loyal Customers

Your most loyal customers are your best advocates to promote your business in the industry. Since they already like your service, they are more likely to leave a positive review, increasing your customer satisfaction rate. 

To request a review from these loyal customers, first identify your repeat customers. You can use your CRM, customer database, or records book to find these users. Once you have the list, send them personalized emails and messages thanking them for their support and asking for a review.

While personalization is important to get their attention, take timing into consideration as well. Ask for reviews immediately after they’ve used your laundry service while their experiences are fresh, increasing your chances of getting reviews.

5. Offer Incentives To Employees For Collecting Reviews

Your employees play a very important role in creating positive first impressions and providing expert assistance in guiding the customers. Since customers are already in contact with them and trust their suggestions, you can train these employees to ask for Google reviews once they have assisted customers successfully. 

In addition, you can also offer incentives to employees to increase their enthusiasm. You can either give this incentive based on the number of reviews they get or by setting a target for each month. 

Before starting with the process, make sure to give them adequate training on how they can casually ask for reviews at the end of the service without forcing the customers. 

6. Follow Up With Customers Through Email

Once the laundry service is completed for a particular customer, send them a follow-up email within the first 24-48 hours asking about their experience. You can also use an automation tool to ensure you don't miss any customers. 

By sending the thank-you email just after the service, customers are more likely to leave a review, as it shows that you genuinely care about their feedback and are open to improvement.

7. Respond To Existing Reviews

To improve your reputation and increase your Google ranking, it's important to engage with existing reviews. Respond to all kinds of reviews, whether they're positive or negative.

For the positive reviews, thank the customer for taking the time for the review. As for the negative reviews, address and solve their concerns to show that you care about their experience.

While responding to these reviews, personalize your message by using the reviewer's name and mentioning details from their feedback. This shows that you read and understand their feedback instead of just providing generic replies.

8. Create A Review QR Code For Marketing Materials

Since you’re already spending on marketing materials, adding QR codes to these materials is better to increase your Google reviews without spending extra money on additional marketing. You can quickly generate these QR codes using any QR code generator, which will help you direct your customers to your Google review page.

But before adding it to the marketing materials, make sure to check it once to see if the QR code is working correctly or not. These marketing materials can be:

• Business cards

• Flyers

• Brochures

• Laundry bags (if any)

• Banner

• Loyalty card (if any)

Make sure the QR code has a clear CTA like "Scan to leave a review" or "Share your experience with us!" For better distribution, add these marketing materials on the checkout counter or on walls so that customers can easily scan them while waiting for the laundry. 

9. Plan Out Personalized Email Campaigns

Email marketing has always worked as a great strategy to attract more customers, but you can also use it to increase your Google reviews. Start by dividing your customer base into groups based on their service usage, frequency, and preferences to create targeted campaigns.

Once you have your email list, start sending personalized messages by using the name of your customer and mentioning their recent laundry service to catch their attention. A few examples are:

• For Old Customers: Hi [name],

It's been a long time since you have come here. If you liked our services, let us know how it was for you. Your review would mean a lot to us!

• For New Customers: Hi [Name],

Welcome to our laundry service! We hope you enjoyed your first visit here. Your opinion matters a lot to us, and we would be grateful if you could leave us a review. Thank you for your support!

10.  Create A Review Request Video

Humans are more interested in watching videos than photos because it combines visuals and sound, making it more engaging. You can use this opportunity to make a review request video to encourage customers to leave a Google review for your business. When you're making the video, remember to:

• Keep It Short: Keep the video length around 30-60 seconds, mentioning how reviews help your business.

• Add Before And After Shots: Show the quality of your laundry service by adding before and after shots, increasing trust and credibility.

• Add Testimonials: If you have testimonials from some great clients, include that as well to build authority, inspiring others to leave reviews.

• Clear CTA: End the video with a clear CTA asking them to leave reviews through a QR code or Google review link.

11.  Provide Great Customer Service 

Positive reviews begin with excellent laundry service as it naturally encourages customers to share their experience with others. To maintain great service, make sure you:

• Train Your Staff: When your staff is well trained, they can easily develop great relations with customers by communicating and paying attention to details, thus giving out great customer service.

• Add A Personal Touch: Try to remember repeat customers by greeting them with their names and acknowledging their preferences. This makes them feel valued, increasing the chances of getting Google reviews. 

• Solve Issues Instantly: Solve the issues faced by customers instantly by offering solutions to make the customer feel heard. This prevents negative reviews while increasing the chances of getting positive reviews due to increased customer satisfaction. 

12.  Upload High-Quality Photos 

Photos help your customers know what kind of service they can expect from you. The more professional your photo looks, the more customers will be attracted to it because of the visual appeal of your place. You can take photos of:

• Laundry area

• Equipments

• Interior

• Exterior

• Organization

• Services (washing, folding or ironing)

• Working staffs

When uploading them on your Google My Business profile, also upload them on websites and social media for easy brand recognition. 

Final Thoughts

Every 5-star Google review brings your business a step closer to becoming a more recognized and trusted laundry service in the industry. By focusing on customer satisfaction and using the strategies discussed in this blog, you can easily get good reviews for your laundry business while creating a loyal community that supports your service.

And if you're looking for an easier and faster way to increase reviews, you can always buy Google reviews to increase your social proof for a successful business.