How To Get More Google Reviews For Painting Company?

Online reviews are the new word of mouth for painting companies looking to establish a solid reputation for obtaining new clients and expanding their painting business. They play a very important role in building your potential customer’s trust.

Consumers, 90% of the time, read online reviews before visiting or hiring a business. However, getting reviews for your painting business may appear to be an additional task on top of managing your painting projects.

Thus, we have some impactful strategies you can follow right now to increase the number of Google reviews. If you're looking for a quicker approach, you can also buy Google reviews. Let’s start!

Why Google Reviews Are Important For Your Painting Business?

Google is the first place a potential client will look when searching for a painting company online to hire for the work. As a painting company owner you should first focus on occupying as much space as you can on the search engine result page.

To accomplish this, you must invest in SEO and pay-per-click and optimize and enhance your Google My Business listing regularly. Good ratings for your business listing can boost your chances of appearing in the Local Pack.

When assessing your business's ability to show on top, Google considers the quantity, quality, regularity, and recentness of reviews. Acquire more positive reviews for your painting business so that Google will prefer your painting company over competitors.

8 Ways To Get Google Reviews For Your Painting Company

After learning how vital are Google reviews to connect with your target audience, let's look at ways to get Google reviews for your painting company. Let’s get started-

1. Create And Share Review Link

The simplest way to create a Google review link is to open your Google My Business dashboard, create a profile, and then produce a shortened URL that directs to the review page of Google My Business.

Using this link, you will soon start sending reviews to your Google Business profile and can also collect reviews from your clients from other social media business accounts. The simplest way to persuade customers to provide you with a review just after the painting project is finished.

Always remember to ask for reviews when it is still fresh in their minds and they may leave a detailed review. Google My Business also is the most important factor in small business local SEO. Not only do potential customers take heed of your company's evaluations, but so do search engines.

Positive reviews on your Google profile will tell search engines that you are an authentic painting company, valuing customer service and doing an amazing job. A well optimized GMB profile is the simplest approach to get more leads for local painting company.

2. Make Direct Review Requests

Direct review requests are asking your consumer to take their valuable time out of their day to leave you a review, which is why this is a difficult task. Always request a review immediately after finishing your task, while the paint is still wet.

Your customer's motivation rises while you are still on-site and drops considerably as soon as you leave, so timings always matter. If your painters are uncomfortable asking the customer in person, you can design a leave-behind content piece for them.

As a local painting company that just painted a whole house to prepare it for move-in, consider gifting the new homeowners with a few important things that includes a guide to cleaning painted walls, instructions on how to clean painted cabinets.

Also include a card with information on the paint brands and colors chosen for future reference, company's contact information, customer care phone number for follow-up inquiries or concerns and a direct link to post a Google review with clear directions on how to do so.

3. Set Up A Review Template

Creating a review template increases the possibility of receiving reviews and expedites the review request process. Write a courteous and on-point email or text message asking for a review, along with a direct link to your Google My Business review page.

Give a brief overview of the project, emphasizing the location and services offered. Add the client's name and project specifics to make the message unique. Lastly, configure text or email templates in your email marketing or CRM program.

However, time is crucial, as soon as you have completed the task, do it. People are less inclined to review you weeks or months after the project is over once the paint dries. If you have the work volume, you will soon generate more reviews for your painting business.

Additionally, Google will follow suit as you continue to accumulate great reviews. The powerful search engine optimization needle will shift much more in your favor, and your local SEO rankings will rise.

4. Send Follow Up Emails After Service

After a successful paint job, send a follow-up email to your clients. By approaching email as a digital version of the outdated marketing method, you may reduce waste while still providing your customers with all of the information they need.

In addition to cleaning advice for painted surfaces or the names and colors of paint, you should give an individual touch, a thank you note, request review with a link that directs them to the profile making it simple for them to submit a Google review!

If you're concerned about getting a negative review, you can find out from clients whether their experience was good or terrible and adjust your approach accordingly. You can also direct someone who wasn't satisfied with the service to a feedback form located right on your website.

Ask your satisfied clients to submit a 5-star rating on Google! In this manner, all of the feedback, both positive and negative, is given to you without lowering your rating.

5. Add A Review Button On Your Website

In essence, your website serves as a 24-hour virtual sales agent. You may make it easy for your customers to share their experiences with your company by including a review button on your website, as they visit it regularly!

You can include this in some of the webpage content or in the header or footer of your website. You can also encourage procrastinators to post reviews by including a small pop-up on your website and including numerous calls to action.

You've definitely encountered similar pop-ups and calls to action at work that usually question, "Are you enjoying?" Please provide a review for us. Use such terms to get a review from potential clients that visit your website.

6. Respond To All Reviews

As a business, you will not always have satisfied customers but few clients occasionally will leave negative reviews on your Google company profile. But don't become nervous or respond harshly to those reviews, instead use them as an opportunity to grow your business.

Saying "thank you" to a consumer who has left a nice review is a great way to express gratitude! To elevate your reaction, add their name and a few specifics about the paint work, if at all possible.

When the unavoidable negative review appears, you should reply in a way that demonstrates your concern for the client and your desire to put things right. To accomplish this, recognize the issue that is causing the customer's dissatisfaction.

Give the client a way to get in touch with you directly to have the issue resolved in private. Interested clients will be more keen in choosing your painting company over competitors as they observed that you timely respond to all the reviews, both positive and negative.

7. Offer Incentives To Encourage Reviews

Offering incentives to your clients encourages them to post reviews. Consider offering tempting incentives such as discounts on future services, free consultations, gift cards, quarterly drawing entries, exclusive promotions, charitable gifts or priority scheduling.

To apply incentives, create a clear structure while describing the offer in review requests, set restrictions and fulfill all the commitments promptly. Keeping transparency and prompt award fulfillment builds confidence and enables satisfied customers to provide meaningful reviews.

You can use the following phrases "Leave a review and receive 15% off the next project!" or even "Share your experience and enjoy a free consultation for your next renovation. It shows how critical client reviews are to your painting company’s success online.

8. Provide Exceptional Customer Service

The simplest approach to acquire a Google review is to deliver excellent customer service to every consumer you engage with. If a consumer is happy by the services your company has provided, they will feel driven to leave a review.

It may sound very obvious, but the most important thing you can do to improve your online presence, or rank your website high is to have a strong personal communication and relationship with clients!

Whether you're painting or answering the phone at work, you must constantly be prepared to provide excellent customer service. Following a handful of these customer service recommendations will help you obtain more reviews.

Quickly set high criteria for your crew to consistently deliver a superior paint job, if an issue arises, fix it as soon as feasible and show your consumers how much you appreciate their support.

Final Thoughts

Google review has a significant impact on how people regard your company. They are the means by which your painting business will retain your existing clientele and attract new ones.

Without a strategy to improve your online visibility and a plan to carry it out, you are losing out on important business. Giving customer feedback and online reviews top priority is a tried-and-true strategy to attract clients.

This will also drive potential clients to your website, where they may eventually become paying painting projects. So why are you still waiting? Search engines scan Google reviews and help to rank your profile higher. So get Google reviews for your painting company now!