As a painting company, your online presence and reputation determine how much business you can pull in today’s digital age. Customers always seek reliable and high-quality services and thus often turn to Google reviews to help them make the right decision.
When you use Google reviews, which account for 73% of all online reviews, you not only get honest views from your previous customers but also enhance your credibility in front of new customers. Some businesses even choose to buy Google reviews to quickly boost their online presence, though organic reviews are always the best long-term strategy.
Embedding Google reviews on your painting company website is a strategic move to increase your painting business’s visibility and credibility in the painting industry, which will build confidence for a potential customer to make a choice.
In this blog, we provide you with a comprehensive guide consisting of step-by-step methods on how to embed Google reviews on your website.
Methods To Embed Google Reviews For Painting Company
Embedding Google reviews on your painting company website is easier than it sounds. There are several methods available, each with its advantages. Below are three effective ways to embed these valuable testimonials directly onto your website.
Method 1: Use a Website Widget
A website widget is an easy-to-use tool for displaying Google reviews on your painting company website. Widgets allow for seamless setup and customization and usually give your website a clean and professional look.
Steps:
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Step 1: Create your Google Reviews widget
There are many third-party websites, such as SociableKIT, Elfsight, or Trustpilot, where you can find customized Google review widgets for your website.
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Step 2: Customize your Google Reviews widget
Select a design, theme, and colors representing your painting company's brand and patterns. You may choose multiple types of displays, including list views, sliders, or grids.
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Step 3: Copy the Google Reviews widget embed code
Once you are done customizing your widget, copy its embed code from the platform.
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Step 4: Log in to your website admin panel.
Log in to your website's admin panel. This could be WordPress, Squarespace, or any content management system (CMS) that powers your site.
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Step 5: Create or edit a webpage
Choose what page on your site you'd like the Google reviews to appear. This can be your homepage, services page, or even a unique testimonial page.
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Step 6: Paste the widget embed code
Place the code on your page where you would like them to appear.
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Step 7: Save and view your page
Test the widget to ensure it is working and showing up on the page as you intended.
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Step 8: Adjust the widget as needed
If it doesn't look right, return to the widget settings, tweak it a bit, and apply the code again.
Method 2: Embed Using Google's Option
Google's embed option lets you place the review or review widget on your own website directly. The reviews on your website will be authentic from Google.
Steps:
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Step 1: Go to Google Maps
Open Google Maps and locate your painting business profile.
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Step 2: Click on the “Reviews” tab
Locate your business profile and open the reviews section.
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Step 3: Select a review you want to embed
Choose any specific review showing the best of your painting services.
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Step 4: Click the three vertical dots on the upper-right corner
This will open more options from the selected review.
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Step 5: Select the "Share Review" option
From the drop-down menu, click on “share review.”
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Step 6: Choose "Embed a Review."
A popup with an HTML code will appear. Copy this code.
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Step 7: Login to your website’s admin panel
Access the area where you manage your web pages.
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Step 8: Paste the HTML code
Place the copied HTML code on the desired page (such as your homepage or testimonial page), and it will embed the selected Google review.
Method 3: Using Google's Link Option
Google's link method works well if you want to display Google reviews on your painting company website in a snap. The more straightforward this linking process is by not being as interactive as a widget.
Steps:
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Step 1: Go to Google Maps
Select Google Maps and find your business's profile of your painting business.
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Step 2: Click the "Reviews" tab
Find and open reviews for your business just as you do on the first method.
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Step 3: Take a screenshot
Take the screenshots of the best reviews.
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Step 4: Click on the three vertical dots of the review.
Open other options by opening the dropdown menu
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Step 5: Select the "Share review" option.
You will be given the option to share the review via link
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Step 6: Copy the link.
Look for the option to copy the link.
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Step 7: Login to your website’s admin panel.
Access to the backend of your website and where you want the review to be placed
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Step 8: Upload the screenshot and hyperlink it with the copied link.
Insert the screenshot of the review on your website and hyperlink it to the copied Google review. Upon clicking, visitors will be directed to the actual review at Google.
Where To Add Google Reviews To Your Website?
The placement of Google reviews on your website is crucial for optimizing visibility and having a great painting website. Here are a few strategic places to consider adding Google reviews:
1. Homepage
Your homepage is very likely the first impression potential customers get of your painting business. Immediately adding Google reviews to your site can really boost your credibility and facilitate the conversion of visitors to clients.
2. Testimonial Page
A specific Painting testimonial page lets visitors scroll through all of your reviews on one page. This can especially help build trust and showcase a wide range of satisfied painting customers.
3. Slideshow
You can present your reviews as an animated and interactive slide on your site. The sliding slideshow ensures that all the testimonials appear without flooding your page.
Why You Should Embed Google Reviews On Your Website?
Now that you know how to embed Google reviews on your painting company website, let’s explore why you should take this step. Embedding reviews offers numerous benefits that can directly impact your business growth.
1. Boosts Credibility and Trust
Customers' reviews contain real comments about your painting services. Adding Google reviews to your painting company site instantly boosts its credibility.
New visitors become more trusting of your company when they see positive reviews from painting customers of your painting services. This trust boosts the likelihood of converting potential clients into regular customers.
2. Improves Local SEO
Embedding reviews on your painting company site also increases your local SEO. Google likes businesses with many quality reviews, and the more you display them on your site, the more likely they'll show up when someone searches for a painting service in your area.
The more reviews you have, the higher your chances of ranking better when someone searches for a painting service in your area.
3. Increases Conversions
Reviews act as social proof, showing that others have had a good experience with your painting services. This leads to more inquiries, consultations, and, ultimately, more conversions.
Potential clients are more likely to engage with your business when they see positive reviews on your website. Reviews serve as social proof, proving that others have enjoyed your painting services. This results in more inquiries, consultations, and, ultimately, more conversions.
4. Provides Social Proof
Painting testimonials are pretty effective sources of social proof. Humans generally believe the story of others instead of believing the advertising message itself. It depicts that your business has a history of satisfied customers willing to testify about you.
5. Improved Aesthetics
Not only do embedded Google reviews lend credibility to your site, but they also make it look better. Displaying Google reviews on your painting company site can add a dynamic, interactive feel that breaks up the tedium of other content and makes your website more lively and better-looking.
Final Thoughts
Embedding Google reviews on painting company websites is a step closer to a more vibrant presence in cyberspace, increasing customer trust and enhancing conversions. Reviews offer authenticity, which is invaluable in today’s digital landscape, and embedding them is simpler than ever with the above-mentioned methods.
Utilize your embedded Google reviews on your painting company website by strategically attaching them to an appropriate visible spot, such as the home page and testimonial page.
Indeed, reviews are more than just testimonials. They are tools to increase visibility and improve SEO and directly result in business growth.