Google’s 5 Summer Marketing Tips to Boost Your Local Business in 2025

Summer 2025 is here, and with it comes an increase in local exploration, outdoor shopping, and seasonal expenditure. It's an excellent moment for local companies to shine, but only if you're located where your customers look.

That's why Google's most recent Small Business Bulletin includes strong tools and recommendations to help you increase exposure, create trust, and close more summer sales.

Improving your Google presence is essential this season. In this blog, we have gathered 5 sensible, actionable methods to help your business prosper this summer and increase revenue.

Summary

Who: This blog focuses on local business owners and marketers who want to grow their business visibility and attract customers in the summer of 2025.

What: Google’s July 2025 Small Business Bulletin outlines 5 tips businesses can use to boost visibility, customer trust, and enhance engagement.

When: These Google tips and updates were released in July 2025 to align with the summer season, helping businesses maximize their revenue.

Where: These strategies apply across all Google platforms that including Search, Maps, and Local Services Ads, and are accessible by businesses worldwide.

Why: To support small businesses in making the most of increased summer traffic by improving discoverability, customer trust, and engagement on Google.

5 Tips for Summer Success Every Local Business Should Know

Summer is the season to bloom, and with this, people often look for things online as well as visit stores. So, it’s a golden opportunity for local businesses to stand out.

Google’s July 2025 Bulletin highlights 5 smart strategies to boost the visibility and trust of customers. Let’s dive into them!

1. Polish Your Google Business Profile for Peak Visibility

Your Google Business Profile (GBP) is frequently your initial impression. A thoroughly optimized profile improves your exposure in local search results, especially during the busy summer months.

By displaying updated hours, colorful seasonal graphics, and clear options, you help customers identify and choose you over competitors looking for summer-ready services nearby.

Actionable tips you can consider-

• Update Seasonal Business Hours

To prevent disappointing potential guests who are seeking in real time, make sure your open hours include summer weekends, holidays, or longer hours.

• Add Fresh Summer Visuals

Upload photographs of summer menus, outdoor settings, or events. Eye-catching images help to increase clicks and engagement on Maps and Search.

2. Highlight What Makes You Special This Summer

The summer season can be used by businesses to stand out online as people often choose online shopping during this season and hence search for businesses online. You can showcase your brand's personality and beliefs to attract more customers. 

These help businesses create a good first impression and turn first-time visitors into repeat customers.

How you can add personality to your profile-

• Use Tags

To help customers quickly identify how your business is different from others in the industry, sdd tags on your Google Business profile, such as "all-aged-group," "eco-friendly," or "Blue-owned".

• Keep Customers Engaged with Behind-the-Scenes.

Customers love when brands share background working, some stories behind product launching and how staff coordinates. This helps in humanizing your brand and attracting more potential customers.

3. Secure Your Profile from Unwanted Changes

Protecting your Google Business Profile is critical to preventing disinformation or illegal access. Profile hijacking can undermine your reputation, confuse customers, and lower your search rating.

Take proactive efforts to secure your listing and guarantee that only trusted persons may manage it.

Security Tips you should consider-

• Verify and Lock Ownership

Make sure you've properly claimed and confirmed your GBP to keep people from modifying important business information without your permission.

• Limit User Permissions

When sharing passwords and important permissions of your business account, verify the trustworthiness and delete them as soon as their jobs change or they leave.

4. Use Local Services Ads to Get More Summer Leads

Many service-based businesses experience their busiest season throughout the summer. Google's Local Services Ads (LSAs) help you connect with clients who are ready to book by displaying your business at the top of local search results.

With the trusted "Google Guaranteed" mark, LSAs increase visibility, reputation, and conversions while charging only for genuine leads.

Key Benefits of using Local Service Ads-

• Pay Only for Qualified Leads

You are only charged when potential consumers contact you, not for clicks, providing a higher return on your advertising spend.

• Gain Trust Instantly

The "Google Guaranteed" logo on the profile indicates that your business has been verified on the platform and hence enhancing confidence and click-throughs from local searchers.

5. Tap Into the Power of Google’s Local Guides

Active reviewers of companies, often known as Google's Local Guides, have an impact on your search visibility and on building customer trust in your business. When a customer searches for your business online, their reviews can make a big difference.

Your company's rating on Google Maps and Search can be raised by interacting with Local Guides.

Ways to attract local guides-

• Create Share-Worthy Experiences

Provide great service, ambiance, or items that encourage Local Guides to provide positive feedback and images from their visit.

• Encourage Review Sharing

Following a positive contact, politely request that satisfied customers, particularly those with the Local Guide badge, post a review.

Conclusion

Summer is a season of shopping and upgrading your Google Business Profile, protecting your listing, running Local Services Ads, and tapping into Local Guides can position your business on top of search results this July.

Don't wait for customers to discover you by chance, but make it simple, entertaining, and appealing for them to choose your business over others. For this, your Google Business profile should shine with 5-star reviews, and to speed up this process, consider buying Google reviews from BuyReviewZ.

Spend time today refreshing your online presence, increasing your local visibility, and driving more engagement.