Approximately 90% of customers prefer reading your online reviews before visiting your business account. One of the most trusted sources of feedback is Google My Business on the Google Maps app.
Customer testimonials and online reviews create trust and credibility, increasing conversions and attracting new customers. In addition, customers can express their opinions about your offerings through Google reviews.
As a business owner, creating a thoughtful strategy to boost your Google My Business reviews is imperative to maintain your brand reputation, grow your company, and rank locally.
Here are a few tips for building strategies To Improve Business Google Reviews on your business profile and to get more google reviews:
A) Encourage Detailed Reviews
Customer reviews generally aim to increase sales, satisfaction, and conversions. Your website will receive more visitors from Google searches if you keep your customer reviews up-to-date. As we mentioned earlier, almost all of your clients will read your online review before visiting your website. A detailed positive review can help customers better understand your product and service. A poorly written customer review, on the other hand, can lead to confusion about your business profile. Here are some tips for getting detailed google customer reviews that you can try.
#1. Personalise the Ask
It takes time and patience to ask customers for google business reviews and to reply to Google reviews. Personalization makes it easier in relationship building and maximises the reviews. It won't work if you send a boring, desperate email asking, "Please give us a review!"
Instead, you can personalise your emails to customers by including their first names, the name of their company, and even the product or service they purchased. You can learn about personalising the task by learning from a google review instruction video, which you can simply find on the internet.
#2. Explain Why Reviews Are Important
It is also crucial to consider the number of reviews. The trend of calling businesses directly from Google search is also increasing. Instead of visiting the business page, people are calling directly from Google, as most businesses provide a phone number. It emphasises the importance of maintaining your Google My Business profile and makes your online reviews more crucial than ever.
#3 .Provide a Template for Reviews
You can use these generic templates to help you get started!
#1. Hello [Customer name],
We appreciate your trust so much. It was a pleasure helping you—We just have a quick question.
Did we meet your expectations? We would appreciate any feedback you may have. [custom google review link]
#2. Greetings, [customer name]. Thanks for dropping by!
Would you mind leaving us some feedback? It shouldn't take more than a minute—[custom google review link].
#3. Hi, [customer name], it's [contractor].
What do you think about our workmanship today? Did it meet or exceed your expectations?
We would appreciate your feedback if you did—[custom google review link].
B) Ask The Right People (in person if possible)
Your business will benefit from positive Google reviews as you collect more from the right customer. Genuine customer feedback from loyal customers will bring your business:
- Social proof: Google reviews impact heavily on customer experience. More positive feedback for your brand will increase your chances of getting potential customers' buy-in, as we trust those who came before us.
- More visibility: A high number of reviews is considered a badge of credibility by Google, and more reviews will increase your search engine ranking. For example, for your eCommerce stores, you can earn a Google Seller Rating when you receive more than 100 reviews with an average rating of 3.5 over 12 months. It will help in gaining an online reputation and business page visibility.
- Increased revenue: Your enhanced online reputation will bring you better conversion rates and high CTR(click-through rates), resulting in higher revenue generation.
You can ask for a customer review in person by communicating well with them. The communication can happen in person or over a call. After solving their problem, you can end the conversation by asking for positive customer feedback. Here are some examples of asking for positive feedback.
#1. "I'm so pleased to hear you're happy with our company. However, wouldn't it be great if you left us a review on the google reviews page? That would help a lot more people find us on google search ."
#2. "We really appreciate this feedback. If you shared those comments online for other customers to see, that would be awesome."
#3. "I'm so glad we were able to assist you. We will appreciate a few sentences in a Google review."
C) Provide Compelling Post-purchase Incentives
Motivating your customer to give customer feedback is a great idea. The motivation can be anything from gifts to free service to offer a discount on third-party service. Show your appreciation if customers spend time giving star ratings and writing reviews for you.
The idea of offering incentives in exchange for leaving a google review is unethical, and it can get messy. You are not asking for a "Good review." Instead, you are trying to provide some motivation in return for "a review."
If you provide options for your customers, they will feel free to write online reviews. They can give a positive or negative review. It's up to them only. You will receive more positive reviews if your customers are happy.
You can use the following incentives to say thanks and encourage a product review:
- Gift cards. Make your customers feel appreciated by giving them a small gift card or token as a thank you for writing a review.
- Samples. Customers will be excited to see your latest products if you send them samples.
- Early access. Providing early access to your newest products and services will show patrons that you appreciate them.
D) Improve Your Product Documentation
Imagine what happens if someone buys a high-end laptop or fridge and doesn't know how to use it.
The end result is a disaster. It may be surprising, but such scenarios happen each day. So much so that if you go take a look at Google reviews or Amazon reviews, you will find several reviews where customers give low star ratings because they didn't know how to use the product in the first place.
And that's why if your business sells high-end products or even products that may require some time to learn, it's worth investing in detailed product documentation.
Creating documentation will help improve reviews, here's how:
Firstly, customers make an effort to learn the product well because instructions are provided ready-made. They don't need to search the entire YouTube or Google research or social media for how to use the product.
And when the customers know how to use the product, they can really enjoy it, which means better Google reviews and star ratings.
E) Ask The Right Questions
Knowing what type of answers you want is crucial before asking questions about your product and customer satisfaction.
Getting meaningful and relevant testimonials will be easier if you align with the topics your target audience interests. For example, how do they feel about purchasing?
If you want to get customer feedback, ask them. A good conversation will provide the opportunity most of the time. Checkout is an excellent opportunity to get feedback from your customers about your store, services, or products.
Here are some questions you should ask:
#1. Have you found everything you've been looking for today?
#2. Have you ever used [the product you're about to buy] before?
#3. What is the quality of that [product you are purchasing]? [A similar product] has worked for me before, but I have yet to try this one.
#4. What could we improve, or what did you like about your experience with us?
These strategies should help you improve your Google My Business reviews and boost local SEO and search engine rankings.
Of course, your business will need to focus on creating a review section filled with solid reviews for as long as it is in operation, but once you've established a solid foundation - and these tips will help you do that - it will become much more manageable.
If you follow the given step above, you can even convince an unhappy customer to edit the review and turn it from a bad review to a good review. Of course, the tips would also help you gain better reviews from happy customers who only leave reviews as ratings.
#1. Where can I find Google reviews for my business?
Search engine results pages display Google reviews for businesses when you or your clients search for them.
#2. Can you purchase Google reviews?
No. Customers give Google reviews, and your brand cannot manipulate them. It is against Google's guidelines to purchase fake reviews for Google My Business listing. Google search is considered among the top review sites apart from Yelp to find authentic business reviews worldwide!
#3. Can you ask for 5-star Google reviews?
If you want to grow your small business’s online presence, ask your loyal customers to leave Google reviews for you from their Google account. You can't pay them for their customer feedback. Nonetheless, Google does prohibit requesting specific types of reviews or soliciting reviews in bulk.
#4. Do people trust 5-star reviews?
Definitely! A study showed that 72% of people trust local businesses more after reading positive reviews. Further, the same study states that 92% of people review a local business more if they have at least a 4-star rating. Therefore, it is advisable to have a mix of positive and negative reviews.
#5. Can you get fake Google reviews?
No one wants their business name to be associated with fake reviews, but it can happen. Although Google will automatically remove inappropriate, abusive, or profane reviews, you should regularly monitor if you don’t want more google reviews that are fake. If you find any fake reviews on your business profile that goes against Google’s review policy, then you can request to remove it by tapping on the flag on the top left of the fake review through your Google Business Profile or top right of Google Maps app.