Most people only wish to work and associate with businesses they can fully rely upon. Thus, people usually reach out to their friends and family to request referrals when searching for a specific service, company, or product.
And when they cannot get a good referral, they often seek online reviews as the next most suitable alternative.
Google reviews have now become an essential component of the buyer’s journey. Nowadays, 77% or more of customers state they habitually and daily read online google reviews while skimming for a service, product, or local business.
Moreover, it is a fact that the more expensive or dicey a service or product is, the more attention people will pay to online google reviews.
Your Google Business Profile aids consumers in finding you on Google Search and Google Maps. It further shows Google reviews given by your buyers and clients. These reviews furnish your business trustworthiness and are helpful to prospects and future buyers.
Therefore, you would wish to make a group and get many of them. This comprehensive guide will provide several concrete tactics to gain additional positive Google customer reviews and avoid a negative review. Keep on reading to know more!
What Are Google Reviews?
A Google review is an unforced, outstanding online review that people, consumers, or clients write about businesses, places, services, or products they have used. Google reviews are connected to Google Maps, Google Search, and your Google Business listing.
Google reviews make it simple for people to drop feedback, use/include photos, and inform others about their good or bad experiences with certain businesses, places, services, or products they have used.
A study demonstrates that 70 % of people rely on online reviews more than they rely on ads. Hence, you should make review requests and collect more google reviews from your buyers can be the most useful thing you can do for your business. And Google has made that straightforward with Google Customer Reviews.
Why Are Google Reviews matter To Local Businesses?
Online reviews are essential to local businesses for a lot of reasons. The first reason is that customers or clients count on online reviews to determine which local business they should choose when choosing the right products and services.
BrightLocal’s Local Consumer Review Study shows that 92 percent of customers stating unfavorable or negative reviews make them not use a specific business.