Are you refreshing your existing social media marketing strategy? 

Well, this case study might interest you deeply. 

Google Reviews Case StudyA brand with an optimized GMB account and listing on Google Maps App hardly received any Google Reviews between June 2020 and April 2021.Then, after leveraging strategic reputation management services and requesting new reviews directly via email and SMS text, the results in the first month were:

It’s sure that Google Reviews boost your online visibility and enhances search engine optimization techniques. Though Google's search algorithm is complicated, Google Reviews, on the other hand, have a significant influence. 

Are Google Reviews Really Important For Any Business?

Google accounts strive to give the best results for people's search queries and when a user searches for a product or a company, Google reviews are a significant indicator to evaluate whether people enjoy your business. In fact, before purchasing a product, 93% of shoppers browse Google Reviews. 

People are increasingly starting to call businesses by finding their Phone numbers on Google directly rather than first visiting the website. This change emphasizes the significance of your Google My Business listing page.

The majority of individuals claim Google reviews influence their shopping decisions. Hence, it's rightly said that Google reviews may make or break any company's success. 

Now that we know Google reviews are essential, the question is why! So, without delay, let’s quote you some of the proven reasons which make Google reviews significant for your Google business profile.

12 Reasons Why Google Reviews Are So Important For My Business? 

#1. Google Reviews Are a Great Way to Identify Loopholes and Opportunities for Improvement

What’s better than knowing what your happy customers expect from your business, products, or services? 

Customers, through negative Google reviews, help you gain details about product improvement areas. 

By identifying those improvement areas and building innovative techniques based on Google reviews, companies can deliver enhanced value to their consumers. If the value given does not rise, the business will lose market share, and competitors shall enhance their market value.

Think about the last time you purchased a cosmetic or electronic product from your mobile device, be it an Android or iOS iPhone. 

As consumers, most of us read previous reviews about the product. Few of us leave inputs to improve the product, such as improvements in quality or more features. These comments form the basis for businesses to identify and concentrate on enhancing their position in the marketplace. 

Such product improvement and more Google reviews are so effective that collecting, analyzing, and handling customer feedback has become a significant feature of a company's digital marketing initiatives. 

Business owners can use the below tips to leverage google review feedback for their product improvement.

• Consider promptly responding to the reviews received in a professional tone.
• Research the source of a negative review.
• When possible, provide personalized responses.
• When possible, include relevant keywords in your responses.
• Increase the number of reviews Individuals post about your product by encouraging them and by creating promos.

#2. Help Enhance Products and Services

No company would introduce its goods inadvertently to the market. Before selling it to their clients, they will need enough time to research the demands of their potential customers, design the ideal product, and market it via various channels.

No firm can be certain that its product will be a huge success, even after going through so many stages prior to the product launch.

Consumers, who will be using the product or service, will ultimately determine if it is a success or a failure. 

They will be in a better position to draw attention to product defects and point out where work needs to be done to raise the caliber of your goods or services.

A company won't last in the market if it doesn't take the client's input seriously. Customers prefer not to spend money on goods or services that don't meet their expectations or satisfy their demands.

Your company will gain from customer feedback if you want to raise the caliber of your goods or services and keep your market dominance for a long time.

#3. Analyzing Feedback Helps In Making Better Business Decisions

The fact that consumer feedback is one of the most trustworthy sources of factual data, which can be used to help make business decisions, underscores yet another crucial benefit of this information.

You'll better comprehend your customers' wants by using customer insights.

You'll understand your clients needs more profoundly using unadulterated customer insights. Then, by considering their advice, find out where you should spend your funds to earn the best return on investment.

It would help if you concentrated on brand promotion rather than product development to gain more visibility. Customer feedback is a valuable source of this information, but you must have the skills to listen to it and turn it into business-relevant insights.

Advice: 

• Pay attention to what customers are saying. Since they are the ones who utilize your goods and services, they are the best qualified to suggest changes that would increase customer satisfaction.
• Utilize client feedback across all corporate levels and departments in your business name. Using insights, you can build your products, enhance customer service, and manage client happiness.

#4. Collecting Google Reviews Makes Them Feel Involved

By requesting client input, you demonstrate that you value their viewpoint. In addition, by including people in the development of your firm, you may increase their sense of loyalty.

They feel you care more about meeting their wants and resolving their difficulties than you do about making money. This is the ideal method to manage a business since it places the customer at the center of your operation.

You may build stronger relationships with your consumers by hearing what they say. The perfect method is to gain excellent brand ambassadors who will positively promote your business.

#5. Deliver Better Customer Service

All business owners aspire to offer top-notch customer service and never hear any negative feedback. 

But, unfortunately, there are occasions when little oversights and unforeseen events leave clients unhappy or even angry. 

For instance, when the client receives the incorrect order, delayed delivery, etc.

Businesses will be in an excellent position to comprehend their consumer concerns and what potential solutions they can provide them if they give them appropriate channels to address them.

Stay calm if one of your clients complains. Customers have the right to voice their opinions or grievances about a product. 

Only when a company cannot assist its clients with their issues should it feel bad.

You gain customer loyalty more quickly if you answer their issues rapidly. 

Try to be responsive to consumer concerns and questions as soon as you receive them. Then, thanks to it, you'll be able to give your priceless customers the best possible experience.

#6. Identify Unhappy Customers Proactively And Reduce Churn

Customers who are happy with your brand tend to use it more frequently. But on the other hand, dissatisfied customers will eventually locate a superior competitor and stop patronizing you.

Now let's talk about how critical client feedback is. Obtaining and examining customer feedback enables you to ascertain whether your consumers are happy with your service and identify any areas needing improvement to lower customer churn. Regularly seeking client feedback can help firms stay on top of trends and enable them to make informed decisions.

You can respond quickly and solve a problem when a customer expresses dissatisfaction. The time is opportune to regain a customer's business and secure his increased loyalty.

In many instances, a dissatisfied client who experienced an issue with your service and received swift resolution displays more preference and devotion to your brand than clients who have never been dissatisfied with your service.

#7. Helps To Measure Customer Satisfaction

Customer reviews will help you understand how your clients feel about your company. If you want your organization to grow and remain viable in the cutthroat business environment, you must prioritize customer pleasure.

There is no other way to know your clients' feelings if they don't express them, short of telepathy, concerning your company or your goods. Request insightful product feedback from your consumers so you may focus on the areas that need improvement. 

For example, you don't need to organize a conference to determine how your customers feel about your company. Instead, you may learn a lot about their opinions on your items through a straightforward dialogue with them.

A restaurant would be the ideal example to use in this context. The chefs or the wait staff frequently inquire with the consumers regarding the food's flavor, quality, and amount. The restaurant might improve the dish's flavor if there is something wrong with it for its customers.

#8. Factors that influence More Potential Clients

Do you buy products from every internet retailer you come across? Naturally not. A person who shops online is cautious with his money. He won't make a buy from a business he has yet to hear of. He will prefer to buy from well-known stores regarded by his friends, family, or customers of that company.

People now frequently read online reviews of a business location through Google Maps, and its services before going there or making a purchase. A whopping 90% of internet buyers examine online reviews before deciding.

If your company does not value customer feedback, you are preventing potential clients from becoming clients. 

Create a testimonial business page where consumers may freely express their thoughts and ideas on your product or service. Alternatively, allow your customers to publish reviews of your items and their overall shopping experiences on your social media profiles to help future customers trust your company more.

Turn off the fake review and features on your profiles. It gives the company a shady and dubious appearance. Instead, let folks see what people are saying about you and how you respond.

#9. Supports the development of Future Strategies

Knowing your customers' preferences will put you in a better position to create effective plans that will ensure the success of your enterprise. In addition, the firm may reinforce the aspects that clients appreciate and enhance the elements they struggle with, thanks to their input.

Let's say you own a bookshop where customers adore the binding and book quality. However, they are worried about how long it takes to deliver their orders. You should keep your books' quality high while addressing the delivery problems in light of their feedback.

Customer feedback provides you with information on the areas of your company where customers may have problems and decide to do local business with a rival.

#10. Decrease Customer Acquisition Costs Step-By-Step

Your acquisition expenses might be reduced if you have a thorough understanding of your potential customer and are able to give them an amazing experience. In order to keep them as consumers, you are giving them a wonderful customer experience. They'll be more inclined to post product reviews as well.

And now that you are aware of who your ideal client is, you can alter the copy on your website and in your marketing materials so that it more effectively addresses them. More clients at a lesser price are the outcome.

Getting new leads and clients is never easy for a business. Each day, businesses employ their resources to connect with new clients. Looking at customer acquisition costs will help us determine how successful marketing tactics and campaigns have been.

Reduced client acquisition costs are in the business's best interests. When client acquisition costs are high, yet the lifetime value of the customer is low, the business is not performing at its best. A business can substantially boost its revenue by cutting the cost of customer acquisition. Finding the ideal balance is really the difficult part.

#11. Provide A Competitive Advantage

Simply defined, companies that actually prioritize their customers are miles ahead of the competition.

There will be fewer costs associated with acquiring new customers, higher rates of recurring business, more super fans, and perhaps better product ratings. This surrounds your company in a moat. Everything begins with gathering, considering, and appreciating client input.

Over time, there have been changes in how companies operate and how marketing plans are put into action. Overly promotional brands that just worry about their consumers' credit card numbers are disliked by the general public.

Consumers today favor brands that value their thoughts and customer feedback. Customers will show their devotion to a company if they feel that they are valued more than just a means of filling their bank accounts.

#12. Demonstrate That You Care

Customers will feel valued when they are listened to and acknowledged. 

So much so that as per one research, 73% of companies outperform when they provide better customer experience than their competitors. As a result, customer retention rates also increase because of more satisfying customer experiences.

Furthermore, you will learn more about your clients and be better equipped to personalize your products to their needs when you treat them like real people rather than walking billboards.

Positive customer reviews thus provide social evidence for how people see and what they ought to say about a specific product or service, in addition to doing the same for customers trying to make a purchasing decision.

So, how to use them to your benefit? 

• You can add Positive Google reviews and testimonials to your website to boost the legitimacy, dependability, and integrity of your goods and services.

Key Takeaway

Google's review policies may show which aspects are doing well and which require improvement. Although not all reviews are fair, they may provide information and insight into how your brand might improve. 

Fear of bad reviews is a common reluctance among businesses when obtaining Google reviews. A negative review is not necessarily detrimental. When a company actively responds to negative Google reviews formally and attempts to correct the problem, it demonstrates to prospective consumers that you care. 

A combination of negative and positive reviews boosts conversions by making your online presence more credible and truthful, making it essential for your business. 

FAQs 

1. Why do buyers post reviews online?

Online reviews allow buyers to share their perspectives on the purchasing process. To other possible buyers, this serves as social proof. Social proof is the level of trust that the public places in service or good. The more people who use or love a thing, the more likely it is that other people will do the same. 

2. How do Google reviews impact your company?

Positive google reviews, as already established, increase customer confidence in your company. Potential customers will more likely trust and believe your company when they read reviews. Thoughts are also powerful since they provide your clients with a forum to speak candidly about their interactions with you.

3. What effect do Google reviews have on SEO?

Short response Your local SEO rankings are affected by Google reviews, yes. They won't suddenly propel you to the top of the Google search results, but they can affect how Google determines your relevancy for local queries.

4. What number of Google reviews is sufficient?

Before making purchases, consumers read reviews and conduct research. Before feeling comfortable making a choice, they actually read at least 10 reviews. The likelihood of a sale increases with the number of Google customer reviews you have. Businesses with a high volume of favorable ratings are rewarded by Google.

5. How many reviews are required to receive a star on Google?

Typically, sellers must have at least 100 reviews from the previous 12 months in order for text advertisements and shopping ads to display star ratings. The minimal review criterion of 100 also only applies to one location at a time because Google treats reviews individually coming from distinct Gmail accounts for each country.

6. How does the review sites algorithm work?

Rewarding high-quality product review pages that provide thorough research is the goal of Google's upgrade to its product review algorithm. On the other side, low-quality product review pages have sparse text that only sums up the details available on a manufacturer's website.

The world around us has changed to digital now. Theaters have been replaced by OTTs, shopping while shopping by e-commerce, restaurants, and cafes by online delivery apps, and so as word-of-mouth advertising is changed to online reviews. 

Therefore, businesses must prioritize their online review profile and maintain a high overall rating. Interestingly, 81% of consumers read Google reviews in 2021, a significant increase over 2020, when just 63% of consumers read the site's reviews.

With the many benefits that Google reviews offer, we are sure you are curious about how to improve the quantity and quality of Google Reviews.

That’s why we bring you this detailed guide, wherein we talk about:

1. How do Google Reviews help a business?
2. I want to improve my google reviews - how do I do it?
3. Why is it essential to improve Google Reviews?
4. What are the 10 proven ways to improve Google Reviews?
5. How can you get more Google reviews (with quick tips)?

Let's move forward and learn about the holistic developmental roles that Google reviews play for your business! Then we get started with your question about “How can I improve my Google Reviews.”

What Does Google Review Do For You?

Google Reviews are pivotal for every small or large company to enhance the business revenue year-on-year. Below mentioned are the few crucial factors Google Review compliments.

#1. Boosts Local SEO

Google reviews are a piece of Google Business Profile listings, a free tool for organizations to help them crack the search engine optimization algorithm. It is one of the best ways to increase your online presence without spending a penny on paid ads.

For instance, if you're an agency for digital marketing and have streamlined your posting for nearby Search engine optimization, you can get found without any problem.

#2. Increases Online Visibility 

Positive Google reviews can increase your visibility in relevant local searches, particularly those containing the phrase "best."

For instance, Google will only display Google Business Profile listings with a star rating of 4.0 or higher when someone searches for "best dealership near me" in the Google Maps app or any other search engine. 

Also, as a matter of fact Google customer reviews receive a higher weighting (6.47%) in organic local searches.

This indicates that your listing may appear above conventional organic listings on the search results page if it has a high star review, thereby increasing website traffic.

#3. Increases Conversion Rate

Customers' good reviews and an optimized Google Business Profile listing will likely bring potential customers to your small business website. If your website is sufficiently persuasive, this will bring them closer to the purchase stage.

You can increase the number of clients visiting your physical location by having many Google business reviews. Customer reviews build trust, and your website persuades clients through a sales funnel set up by the reviews. The reviews also increase the conversion rate.

#4. Invites More Reviews

The nature of Google reviews is such that it attracts more customers; and more customers will lead to an increase in the number of reviews. This is a cycle which will keep on rotating provided the consumers get good purchasing experience. 

10 Proven Ways To Improve Google Reviews

Here are some ways to improve the quality of your Google reviews. 

#1. Use Social Media To The Fullest And Gain More Reviews

Social media is now an integral part of marketing strategy for every small and large company. Engage with your target audience through various social media platforms and invite them to visit your store. Offer them the best experience.

In very less time, you will start witnessing a significant amount of change in your Google reviews as well as on social media too.

#2. Pair Up With Influencers  

A great way to create an authentic marking and feedback opportunity is to use social media influencers with a large audience and devoted following. Make a partnership with someone who is a good fit for your brand and give their followers exclusive discount codes.

Because they were personal recommendations to use the product or service, these followers will value it more.

Therefore, you can easily convert these followers and influencers to positive reviewers for your brand.

#3. Use Automated Emails

Sending emails automatically will help you save some time. Attempt to send emails individually when you can, and stay away from nasty email crusades. Where conceivable, allude to a particular client experience or item buy.

If a customer responds to an email request for feedback, let them know that their time is appreciated. Offer a unique discount code or say thank you with an autoresponder.

#4. Offer Coupons And Discounts 

Who doesn't like free things? Freebies and giveaways promote your brand and entice customers who might have otherwise turned you down. In addition, providing freebies may encourage feedback.

Finally, when there is no upfront cost to the customer, asking for something in return is less annoying.

Extended discounts or coupons are also viable options if you are unwilling or unable to choose the free option. While incentives are a great way to solicit reviews, use them wisely, as it might seem that you are trying to bribe your customers for positive reviews.  

#5. Make The Most Of The Customers' Feedback

Share the positive feedback or testimonials you receive! Give credit to your fans when you publish them on your website, in Facebook Ads, or product descriptions. Add screenshots of the reviews if possible. People love to see their names in lights.

#6. Respond To Existing Google Reviews 

A negative review can be disheartening. But if you run a business, it will receive mixed reviews from happy and dissatisfied customers.

So the first thing you need to do after receiving negative reviews is to cool down and then examine the data for patterns. Then, if a complaint keeps coming up, take a step back and figure out what's happening.

After that, go to work and try to get it fixed. Then, you won't have to worry about getting any more bad reviews in the future because of this, and it will also make your business work better.

Moreover, if you make so much effort to minimize the count of negative reviews, why not take a few seconds to respond and appreciate positive reviews? 

Drop a "Thanks!" with a most appreciative tone and message to all those customers who are satisfied and happy with your work!

This will show how much you value your clients and that you are not only putting out fires but also paying attention to those already devoted to you.

How To Respond To Negative Reviews? 

1. Try not to blow a gasket. Reading a negative review about a bad experience can cause distress; this is normal. However, try not to take it personally. It's just an unhappy client who didn't get what they expected, and it's not always your fault.
2. Make the response unique. First and foremost, it is crucial to mention their name. Make your customer aware that you are committed to solving the issue and not just copying and pasting the response. 
3. Appreciate their feedback. It doesn't matter what kind of feedback you get; you should always say thank you. Suppose you want to make better decisions in the future as a business owner or general manager. In that case, you need to show appreciation to the person who took the time to tell you about their experience.
4. Express regret and empathy. Compassion for displeased clients can go a long way. Instead of running away from the issue, accept responsibility and offer an apology.
5. Focus on the issue. Please adhere to their fundamental problems and what's in the review.
6. Request another chance. Offer to correct the situation. Find out how you can improve things from your reviewer. You can make things right by taking the conversation offline and asking for their phone number, SMS, or other contact information. A simple phone call can help.

How To Respond To A Positive Review?

• Keep it personal when responding to reviews. It's essential to keep a personal touch when responding to reviews, both in case of positive and negative reviews. Simply mentioning the reviewer's name can accomplish this.
• Take your time with responding. The sooner you respond, the better. It is very important to respond promptly and positively when someone gives you feedback about your business!
• Engage in conversation with the reviewer. Maintain the same level of enthusiasm as your client. The reviewer liked your product. You need to maintain your confidence for it now! Don't just say "thank you," as doing so will make the customer feel like they didn't have anything worthwhile to discuss or bring up in their review.

#7. Verify Your Locations

Verify the locations of your businesses to increase the likelihood that they will appear in local search results on Google Maps and Google Search. Proper location will help your potential customers guide to the store hassle free.

#8. Maintain Accurate Hours

Regularly update your business hours, including opening and closing times and holiday and event-specific hours. Customers gain confidence that your business will be open when they arrive when you provide accurate hours information.

#9. Add Photos

Add photos to your Business Profile to highlight your products and services and tell your company's story. By looking at the pictures, customers may also know if your business offers the products or services they want.

#10. Add Products From The Store

You can serve your customers better if you add your in-store products to your Business Profile. This way, you can help your customers see what you sell if you run a retail business and whether you bag what they are looking for.

#11 Create a Google Review Instruction Video

You may have consumers who are willing to post feedback for your business but are unsure how to go about it. Promo videos are an excellent method to sell your company, and you can even create instructional clips on how to write a Google review.

What Are The Benefits Of Improving Google Reviews?

First, learn about why you should improve your Google reviews after attempting to increase the review count. Getting more positive online reviews is just as important as getting more reviews. 

In case you aim to gather a pool of reviews to boost your online experience as a business owner, you must also strive towards gathering the best reviews for your business. 

Here are a few of the reasons. 

#1. A High Placed Profile 

They raise the profile of your business on the web. If you have positive reviews, people are more likely to visit your business or website.

#2. Booster Of Local SEO 

If you are a small local business or a big Brad, Google reviews help you in search ranking high in local SEO. They are beneficial because Google can see that you are popular and provide customers with a positive experience.

Therefore, your website will be ranked higher in search engine results if you have positive reviews. 

#3. Adds More Relevance 

Consequently, positive reviews increase your relevance. Because Google's algorithm prioritizes providing users with the most relevant results, having positive reviews will boost your ranking and increase the number of reviews. 

#4. More Click Through Rates

In your Google Business Profile, the star reviews based on your average rating are listed under your company or business name. More people will click on your business listing if you have a four or five-star rating.

#5. Gathers Important Feedback 

Reviews let you get meaningful feedback on your business. You can learn more about how other people see your business and where you can make improvements with the help of customer feedback.

#6. Source Of Brand Trust

Positive reviews raise brand trust. For example, individuals trust Google, so they trust surveys on your Google Business Profile.

So, by now, you must know the magical benefits of Google reviews and their relevance in shaping your online business venture. But can you increase the count of Google reviews about your business? 

Surprisingly you can! There are just a few steps and tasks to perform to accomplish the magic of boosting your review count!

How Can You Get More Google Reviews? 

#1. Make It Easy To Drop A Review

To have more google reviews; you must first take care of the methods your customers will use to leave Google reviews. Provide a Google review link directly on the google reviews page rather than your basic Google account page or website. 

Make it so that a user only needs to click once to reach the review page. They will turn you down if they have to search through your profile or website to find your GMB Local page and then that page to find where and how to leave a review. Think of each additional step as a failure point where you will lose some of your potential reviews.

#2. Make Use Of Review Sites

Getting reviews from GMB is one thing; however, you shouldn't put all your hopes and dreams in one pot. Yelp, Angie's List, or one of the many other review sites that offer reviews for businesses are preferred by many users. 

When asking for reviews, use any popular review site. Allow your customers to select their preferred website from the list available. Additionally, some users will go above and beyond to post reviews on multiple websites. 

#3. Use Newsletters To Drop CTA's

A review link to your GMB profile with a call-to-action is a great place to put it in the footer of your newsletter. The happy customers with great customer experience on your mailing list generally like your products or services. 

When they have time and think about it, they are usually willing to leave positive google reviews. When they read your newsletter, they are frequently in the top right frame of mind to leave a review. The review link at the bottom of that newsletter is then very effective. 

Key Takeaways

Although you can use every trick in the book to get review responses, you need to provide a fantastic service or product and online reputation worthy of those reviews to help you. No one will want to leave a positive review on your page if they are dissatisfied with your service. 

So to improve your ratings and reviews, make sure your products are good and your customer service is good. Most of all, ensure that every essential business information such as business location, phone number, email address is publicly available on your Google My Business account. The rest of the job will be done by practicing the ways mentioned above!

FAQs 

Can I demand Google reviews with five stars?

Yes, asking for google reviews or "soliciting reviews" is permitted by Google's review policies. This is frequently the most effective method; if you tell satisfied clients that you are looking for new reviews, they will know.

However, there are some guidelines regarding review requests that are important to follow. You can always help your customers with templates that make the job easy for them.

Is it possible to buy Google reviews for my business?

It is possible, but it is against Google's guidelines for businesses to buy fake reviews, and Google also prohibits content with a conflict of interest.

How many Google reviews is enough?

More is always good, but having at least 10 positive google reviews is sufficient to convince the potential customers.

Therefore, you must always strive to get new google reviews to fill up your review section. Also, it depends upon the nature of the business and the number of competitors in that particular location.

In the days before the internet, businesses relied heavily on two marketing tactics: traditional ads in newspapers, TV, and word of mouth.

But now we have the internet and Google to replace traditional marketing channels.

Today, you can grow your business revenue and ROI using paid ads on multiple digital platforms, user-generated Google reviews, and star ratings.

As you must have figured out by the title of this blog, here we talk about one of these: Google reviews.

You must have heard about all the good things about them, that they:

• Create brand trust
• Increase online exposure and local SEO
• Provide a feedback loop for customers
• Improve Click-through rates (CTR) of the website
• Help in converting more customers

Despite these reasons, from where did this question arise, "How much can my Google Reviews damage my business?"

It may feel weird, but this is a concern faced by many business owners who had terrible experiences, and we say they are not entirely wrong to worry about the Google reviews on their Google My Business listing. 

3 Possible Reasons Businesses Think Google Reviews Can Damage Them

Positive Google reviews on your Google business profile are a social media digital marketing tactic that is done free of cost for you by your happy customers. It can help you improve your business name and reputation significantly.

However, not all Google business reviews are positive. In this section, we present to you three types of Google reviews that might damage your business. 

Not just that, we enlighten you with step-by-step guides on getting rid of these bad reviews.

#1. When Reviews Are Negative

People may leave a Google review in two customer experiences: when they are delighted with your services or highly disappointed. 

Research shows that "67% will consider leaving a review for a positive experience, while 40% will consider leaving a review for a negative experience."

The negative Google reviews you will receive can harm your business badly.

What Can Negative Reviews Do? 

Negative reviews can harm a business in over one way; we briefly discuss some of those.

• Harm Online Reputation 

When you made your Google business page, you decided to be seen by anyone and everyone on the internet. 

If potential customers stumble upon your GMB listing and see a bunch of negative Google my business reviews, then the chances are they will not buy from your business.

Why does this happen? Why can't customers see past a few negative reviews? 

This happens because we, as humans, have a negative bias. Studies about negative bias prove that we give more importance to negative experiences than positive or neutral ones. 

• More Negative Reviews Mean Less Revenue 

Remember, we mentioned how positive reviews could bring higher revenue and more ROI for your business. Negative ones will do just the opposite. More negative reviews are potential customer repellents. 

We all check Google customers' reviews of local businesses on the Google Maps App before we engage with any company. Only if we had a dollar for every time we rejected a business because of negative reviews on their GMB profile. 

According to Invesprco, 86% of people hesitate to purchase from a business with negative online reviews. 

If fewer and fewer customers are interested in your business, this will directly translate to less revenue.

• Negative Reviews Demand More Rehabilitation Costs 

Also, another seldom-overlooked factor in getting negative feedback is that it demands more rehabilitation costs. 

Before anything, what are rehabilitation costs? 

According to the Law Dictionary, rehabilitation costs are "An expense that is incurred when restoring an entity to its normal or near normal condition."

As mentioned above, when a business gets a bunch of negative reviews, it can mess up a business's online reputation. Companies have to incur a cost to revive their digital presence in such cases, and customers can move on from the bad reviews.

This cost may include the following:

• Increased social media digital marketing budget so that potential customers can see the good in your business 
• More employee acquisition to make a better first impression on the new customers   
• Expenses on new technology will be needed in dealing with bad reviews and seeking positive ones—for instance, fees of an online reputation management company or review management tool. 

How To Deal With A Bad feedback?

This was about the repercussions you face when negative reviews pile up on your website, but what do you do when this happens? 

Stay tuned to know the solution. 

• Don't Run But Respond 

According to Trustmary, "56% have changed their opinion about a business because of a response that the business gave for a review."

If you get a negative feedback, what do you do? First things first, you respond to it. 

When you don't ignore a customer's negative experience, you look accountable in front of the reviewer and potential customers.

While replying, follow the 3 DON'TS 

1. Don't ignore
2. Don't make excuses 
3. Don't be rude

Then, how should a business respond to a negative review?  

To curate a perfect reply to a negative response, follow our 5 tips.

Tip 1. Provide A Prompt Response

An apology after a week will do no good to anyone. Your reviewers will be fast and furious when they type a negative review, so you better be fast and sweet. 

One member of your team should always keep track of the new reviews and reply to them ASAP. This will show customers that their concerns are a priority. 

How fast are we talking? Try to give a helpful, well-spoken reply within 24-48 hours. 

Tip 2: Start With Their Name And End With A Thank You

It's extremely important how you start and end a detailed reply. We suggest you include their name in the text to make it look personalized and humane. 

After addressing them by their name at the start, and end the reply with a "Thank You."

Tip 2: Acknowledge Their Problem And Empathize 

Most of the time, customers who submit a negative Google review want businesses to hear them. So, as a business owner, make sure you let the dissatisfied customers know you listened to their complaints and will work to resolve it.

Empathize with the customer, even if you think they are wrong; they shouldn't feel that a genuine issue is being sidestepped.

Tip 3: Offer A Solution

Give them a reason to return to your business by providing appropriate compensation. For example, give them incentives such as 

• A gift card 
• Limited free service 
• A freebie 
• Half or full refund

This shows that you don't talk but believe in action to make things right.

Tip 4: Apologise and be accountable 

What's the point of replying to a complaint if you will not offer an apology? Even if you think a customer is unreasonable, take the high road and apologize. 

Explain if you have a genuine one to give; otherwise, don't give excuses and take responsibility for whatever has happened.

Tip 5: Ask For Contact Information 

Take things offline by asking for contact information. Don't just keep the conversation online; pick up a mobile device and dial their number. 

Tip 6: Ask Them If They Would Like To Update The Negative Review 

If a customer submitted a negative review, and you solved their problem by providing compensation or better services, then don't hesitate to ask for positive review. 

Most customers wouldn't mind updating their negative response to a positive one if you genuinely heard their concern and tried to make things right. 

Bonus: To help you further, here's a template you can use while responding to a negative Google review. 

Hi (client's name), 

We are sorry to hear about your experience. We appreciate you reaching out, and we are sorry to learn that our (insert service, for example, customer support, sanitation, delivery time, etc.) has fallen short of the level you deserve. 

Our entire team apologizes for the incident. (Explain if there is any explanation)

We want to make things right for you by giving you compensation as an apology. 

Please share your contact information (email or phone number), so we can reach you personally, and we would be happy to discuss the issue at your earliest convenience. 

Thanks and regards, 

(Your name and designation) 

(Company's name) 

#2. When Reviews Are Fake 

Both negative or positive reviews are helpful for businesses and potential customers. However, your haters may use the review system for their hateful purpose. They indulge in leaving false reviews on your Google My Business listing. 

Make sure you go through Google's review policies about which sort of content is prohibited and restricted. For example, any kind of harassment and hateful speech which contains personal information, threats, impersonation, fake engagement, or obscenity is not acceptable. 

How to deal with fake reviews? 

There are several things you can do in case you see fake reviews on your GMB profile, such as 

• Share your story on social media 

Let your followers and prospects know that the reviews that might influence their opinion of your brand are fake. Share proofs on major social media platforms, including Instagram, TikTok, and Facebook. 

• Monitor other review platforms 

If you're facing fake reviews on Google, you may get bombarded by fake reviews on other platforms, like Yelp, Facebook, or G2. So make sure you keep tabs on all the different platforms, too. 

#3. When A Business Faces Weaponized Review Campaigns 

Read this news from the Economic Times when several restaurants in New York were targeted by internet scammers threatening to leave unfavorable "one-star" reviews unless they received gift certificates. 

There's a designated term for this practice, which is review bombing. Read more about that here.

There's not a lot of damage that one bad review can do, but imagine getting bombarded by a streak of evil, weaponized reviews. Your business will take a toll on itself, and it will psychologically impact the buying decisions of your potential new customers.

How to remove bad reviews from Google? 

When a business receives a few bad reviews, it may feel like deleting them. First, though, can you remove bad reviews? 

Well, the short answer is yes, you can, and the long answer is it depends. 

Google wouldn't remove a bad review just because you feel uncomfortable reading it. Instead, they have a set of guidelines that a review should violate for them to delete it. 

Google is allowing businesses to manage their reviews by expanding its GMB features. Launching the new review management tool will enable companies to report inappropriate reviews. Also, they can check the status of previously reported reviews. 

You can remove a review by using Google search and Google Maps app. 

What are the steps to flag a review on Google Maps app?

Step 1. Go to the Google maps app

Step 2. Search for your business profile

Step 3. Find the review you want to report 

Step 4. Click on the 3 dots and select "Flag as inappropriate."

What are the steps to flag a review in Google search?

 Step 1. Go to google 

Step 2. Find your business profile

Step 3. Look for the Google reviews section 

Step 4. Find the review you want to report 

Step 4. Click on the 3 dots and select the option "Report review" select the type of violation 

Do Google reviews damage a business?

Though we told you how to remove a bad review, should you delete a critical review? According to experts, you shouldn't. Bad reviews are tricky. One negative review can have its damaging effects, but bad Google reviews don't hurt your business permanently. However here are the reasons they can be beneficial. 

• Negative reviews help with SEO

While describing what matters in ranking on the Search Engine Research Page, Google gives a lot of importance to reviews. Reviews, either bad or good, help improve local SEO for any website. Every review includes business location and business, which will help it rank and catch users' attention. 

• Controversies help you go viral  

This may sound unethical but stay with us while we explain how. When you get more bad or good reviews, you are in the public eye. 

As we suggested, you will also catch some attention when you share your experience of getting attacked by your haters. This will help you achieve virality and new sympathetic customers who want to revive our business's reputation. 

Read how FedEx reacted to the ill behavior of one of their delivery boys openly by apologising.

You become invincible when you show what you are supposed to hide. This practice will show you that you have nothing to hide. 

• Negative reviews make you look human 

Even the most renowned businesses have some negative Google reviews. However, if a business has only positive reviews, it may seem too good to be true, and customers begin to doubt the company. 

We don't know about you, but we look for bad reviews on a business to understand the worst of what we can expect. 

Final Verdict

If you think you're drowning in bad Google reviews and spend way too much time trying to improve, then maybe you need a change in business strategy. 

You can buy Google reviews from reliable review sites. This can be your final resolution; however, don't overdo this because buying Google reviews comes with its repercussions. 

Now, you know what to do if you find Google reviews damaging your business. We hope you take the needed action and understand both sides of the same coin. If you've been avoiding managing the reviews, then it's high time you take them seriously. 

Frequently Asked Questions FAQs 

#1. What are the best practices for getting Google reviews? 

To get more Google reviews on your Google My Business account :

• Verify your business profile, as it builds credibility and lets you reply to the reviews left by customers 
• Remind customers to leave reviews via regular emails and SMS 
• Reply to reviews to build customer trust, as it creates a feedback loop 
• Value all reviews, either bad or good

#2. How to make it easy for customers to leave a review? 

Customize your business' Google review link and share it. 

• Include the link at the end of every mail you send to customers during a campaign
• Leverage every conversation with your customer and for leaving a review at the end of all the chats 
• A customer can ignore everything, but they will check the receipt, so include the link here 

#3. Does Google review matter for my business? 

Never ignore customer feedback. Google reviews help 

• Create brand trust 
• Increase Click-through rate (CTR) 
• Improve local SEO 
• Create a feedback loop 

Google review is a free tool that can do wonders for businesses if used correctly. 

#4. How much can a bad review hurt you?

Positive reviews can help your business grow, while bad online reviews can destroy it.

#5. What should businesses do when customers leave negative reviews?

Customers who write bad online reviews typically want their issues resolved. So in that case, contact the consumer and request that they contact you personally to explain what happened. So businesses must focus on fixing the problem and collecting more positive reviews.

How Can Facebook Reviews Help Your Business's Sales?

Facebook reviews can have a significant impact on your company's sales. More than 50 percent of users' purchase decisions are influenced by Facebook, and 80 percent of consumers are more likely to believe a local business with positive Facebook reviews. Apart from Facebook yelp reviews can also help in boosting sales, and search results.

Whether you own a small local business or are a well-known service provider, reviews matter to your target clients.

By demonstrating your commitment to customer service through raving testimonials, outstanding star ratings, and favorable positive reviews, you provide peace of mind to potential clients.

Nevertheless, obtaining such stellar reviews is no simple task. Your desire to improve local SEO and rank at the top on Google may occasionally persuade you to purchase Google reviews.

So let’s uncover everything related to how to buy Google reviews and which sites you can actually trust.

Points To Consider While Buying Positive Google Reviews

We recognize that developing your Google reputation can be difficult, especially if your company is relatively new and has just entered a competitive field.

Suppose you don't have Google positive or negative reviews; in that case, you cannot succeed because many other people are trying to attain the same goals as you, regardless of your organization's digital niche. And if buying more Google reviews is your last resort, here are a few things that you should consider before you buy Google reviews:

1. Targeted Customers

Reviews and ratings from targeted customers are the most important factors to consider when buying reviews. As a result, getting many positive reviews isn't something you should leave to chance, but see if a company offers reviews matching your niche to promote your business online and strengthen your business profile on Google. 

2. Consider The Cost Price

There will be various solutions available when taking the cost of the how-to purchase Google business reviews into account. 

For example, it is suggested that you should skip buying reviews from websites where prices are relatively cheap as the reason could be they might offer fake reviews. 

Conclude on a platform only if the price is reasonable and you build confidence. To evaluate the reliability of the company, look up its background.

3. The Unit You Want To Choose To Buy

Remember that most individuals today research businesses online before making a choice. As a result, you can purchase a Google review platform to advertise your business and get favorable evaluations. 

But certainly, maintaining the company's credibility requires units of favorable, consistent reviews with good customer experience. 

Decide the units to purchase accordingly in advance, considering brand positioning and market analysis.

4. Current Reviews In The Business

It's important to assess the most recent evaluations of your business before buying Google reviews and it's crucial to keep things consistent. A rapid influx of positive reviews might fuel suspicions of dishonest behavior. 

Therefore, increasing your authenticity and reliability is essential to rank better in search engine rankings. Having positive and fair reviews will raise your position because Google's algorithm strives to provide users with the most accurate evidence.

5. Company Policy

While buying the Google review, thoroughly review the company policies, terms, and conditions. Make sure the company has a confidentiality clause and secure terms so that it might not affect your reputation in the future. Also, briefly check the payment and other details to deliver positive feedback.

Now that you know the key factors to remember before making a buy Google reviews decision let’s uncover some of the most reliable websites where you can buy Google reviews. 

9 Best Sites To Buy Google Reviews

1. GoogleReviewz.com

You need one reliable platform to assist you while trying to improve your rating utilizing Google reviews and search engine optimization. XYZ is one of our top review site suggestions for building a sizable client base with minimal SEO work. 

They offer excellent bundles that will enable you to buy reviews, and they have a sizable clientele, skilled service, and round-the-clock customer support.

Benefits:

You'll also receive the following outstanding advantages from using XYZ for your GMB profile:

Quick Delivery: 

You want to ensure that the actual positive Google business reviews will be provided fast when posting them to your business account. You can purchase anywhere between one and 30 Google reviews at a single chance with XYZ, thanks to the rapid delivery of the products.

Maximum Customization: 

To ensure that your customers' evaluations and online reviews appear genuine, you'll need total control while creating them. Thankfully, this platform enables you to create comprehensive assessments before being published.

Increased Impressions: 

With this platform, you can rest easy knowing that you'll rarely encounter fake or subpar google reviews. As previously noted, your general reviews will originate from accounts controlled by actual persons and appear natural to Google my business and review services. 

To enable scalability simpler, it also aids in improving your corporate statistics. 

Pricing To Buy Google Reviews: 

Price  | Reviews
$abc  | Per 100 Google reviews. 

2. Swayy.co

Suppose you order Google Business reviews from a firm with a solid track record and understand what you require from them. In that case, XYZ is also another excellent option. Our favorite aspect is that you don't have to spend a lot of money to be able to hire these experts. 

The company claims it will assist its customers with 100% persistent and secure reviews and benchmarks on Google Maps.

Benefits:

• You will acquire the initial rating within 24 hours of placing your order, 
• It gives customers reviews that are 100% permanent and non-drop.
• They go into great depth about how the business can benefit from their reviews on Google.

Pricing To Buy Google Reviews: 

Price  | Reviews
$14 | 2 Google reviews. 
$19 | 3 Google reviews
$32 | 5 Google reviews
$75  | 10 Google reviews 

3.GetAFollower

Another excellent organization to consider is GetAFollower. They have established a solid reputation for themselves, much like some businesses, and its benefit is that it can support emerging businesses. 

They have a strong desire to assist clients who may be at a barrier due to limited resources or the idea that they are just beginning out and lack much credibility. 

They will prefer to collaborate with clients like this rather than with large businesses that can afford to spend a significant amount of money expanding their businesses' digital presence.

Benefits:

• You might use it to purchase Google reviews as evidence of their ability to assist you with unique attributes.
• Google pertinent and in-depth reviews can help your company grow and convey a great deal to real customers. 

Pricing To Buy Google Reviews: 

Price  | Reviews
NA | X Google reviews. 

4. Buy Real Media

If you wish to purchase Google maps reviews from a business that can assist you securely and confidentially, go to buy real media. It pays attention to what your requirements and online reputation are at first. This is undoubtedly a fantastic alternative that does not resemble fake reviews.

For instance, when one visits the company's website, you'll realize that there is a chat window on the home page, allowing you to talk to them immediately. You can discuss your requirements to buy google business reviews. 

Benefits:

• It can assist you in purchasing focused, pertinent, and 5-star reviews.
• You can broaden your business's reach across several channels with its assistance.
• It can assist you with Instagram, YouTube, Twitter, and other social media services besides Google.

Pricing To Buy Google Reviews: 

Price  | Reviews
NA | X Google reviews. 

5. Audiencegain

The development of genuine value, competence, and service levels for clients is the central objective of Audiencegain. The evidence will indeed be your high-quality performance on the platform. It always works to develop and analyze to provide the clients with the most outstanding value and performance.

It's one of the primary tools for ensuring the security of our clients each time it renders a solution. All solutions offered are based on the website's most recent algorithms and are authorized.

Benefit:

• With lots of YouTube expertise, they can assist you in any situation promptly and competently.
• The main aim of Audiencegain is always customer satisfaction.
• A 100% return is only necessary if the service is provided exactly as claimed.

Pricing To Buy Google Reviews:

Price  | Reviews
NA | X Google reviews. 

6. Gpc.fm

Several, the dominant player at this moment and one that has existed for many years, can assist you easily in buying Google reviews. They claim to offer their consumers 100% secure and durable reviews and various pricing plans in bundles you can manage.

It claims that once you have established business page requirements with the Google reviews, experts will work on the packages and promptly provide them to you. Several methods to contact them include an email address and a live chat window. You can buy google maps reviews and Google reviews through real people; it can restore any reviews that disappear for whatever reasons.

Benefits:

• Their reviews are given with 100% genuine and functional profiles via a quick, skilled solution.
• They make their approach 100% success rate assurance and do it in compliance with Google's policies and guidelines and the federal trade commission.
• They provide customers with one to three daily reviews, including local search parameters.

Pricing To Buy Google Reviews: 

Price  | Reviews
$14.50  | 2 Google reviews. 

7. Google Follower

Google Follower may not have a specifically appealing website. However, they compensate for it with outstanding Google reviews, which are available online for business owners' brands.

You may connect them easily if you encounter any problems. Additionally,  they offer conversation records, with an email account and a Skype contact. Hence, you can contact them for good reviews when it's convenient for everyone.

Benefits:

• High-quality Google reviews from a competitive region that targeted potential customers are what they guarantee to their clientele.
• With sophisticated tools, you may define settings for geography, niche, and other factors based on your preferences and objective.
• Inserting the URL to your page and adding a message will allow you to request their Google reviews in compliance with FTC. 

Pricing To Buy Google Reviews: 

Price  | Reviews
$10 | 1 Google review 

8. Online Boost Up

It doesn't bother if you lack a lot of cash to spend as they will still help you buy Google 5-star reviews under Google's guidelines conveniently and affordably. They can also get it done swiftly.

Once you land on their site, a chat box will appear where you can start a conversation with them about your initial requirements. They also possess a wealth of knowledge on any concerns you could have. 

They claim to give their customers reviews that are 100% stable and non, and that you can obtain your initial reviews just 24 hours after placing your request.

Benefits:

• It provides reviews without the aid of review bots from all around the globe.
• You can communicate with them via WhatsApp, email, or Skype.

Pricing To Buy Google Reviews: 

Price  | Reviews
NA | X Google reviews. 

9. Buy Bulk Reviews

If you're on a tight budget and need to be able to order Google My Business reviews, Buy Bulk Reviews is yet another excellent choice. They advertise reasonable rates.

They also provide additional services like Amazon and Yelp reviews. Before sending the hyperlink to the recipients, you can select the number of reviews you require and the region from which you desire them to originate.

Benefits:

• Given that they offer a chat box, you will only ever pay for what you receive.
• They genuinely care for their customers' needs to earn a 5-star rating.

Pricing To Buy Google Reviews: 

Price  | Reviews
NA | X Google reviews. 

10. ACC Farm

Suppose you want to purchase positive Google reviews from a business with a strong online reputation that will assist you securely and confidentially. In that case, ACC Farm is a wonderful option.

You could select from various characteristics and predefined elements according to their claims. The cost is reasonable, so you may be as particular as you must be in the Google reviews and satisfied with your purchasing decision.

If negative reviews have already damaged your company on Google, they can assist you with this as they have a service that will erase the real reviews for you.

Benefits:

• They only give their clients Google reviews that actual people submit for digital marketing.
• They offer a drip-feed feature to send you Google reviews over time.
• If you wish to add anything special, you can add your comment.

Pricing To Buy Google Reviews: 

Price  | Reviews
$4.99 | 1 Google review 

Benefits Of Buying Google Reviews:

You cannot build a reputation online without customer reviews, whether they're positive or negative. They additionally provide them a reason to believe in your brand or business because they can observe that the other customers have been happy with your goods and services. 

Other significant benefits of Google reviews include the following:

#1. Fair Competition In The Marketplace

It'd be wonderful if you could have that brilliant idea for a business, work through creating your business plan, and carry it out effectively. But most firms fail within the first few years, which is just not the reality.

You need to stand out if you want to thrive in a tough market, and having many favorable Google reviews is one approach to accomplish this. It will be simpler to enter the market your specialization belongs to if you buy positive Google reviews, specifically if you have a web profile.

#2. Expand Your Customer Base Instantly

The period needed to grow your customer base, establish yourself as an expert in your field, and start making money. It is undoubtedly one of the most difficult components of starting a new business internet.

If you want to be able to speed up this process for your business listing, you should buy your Google reviews. If you do this, you'll spend less time trying to grow your internet customers. Now, much more effort is spent thinking about how to grow the company and ensure that the public sees its best sides.

#3. Gather More Positive Responses

Regular clients and new customers will regard your company positively if you have a substantial proportion of Google reviews on the account. Happy customers start reacting significantly to anything you post, benefiting big and small businesses over the long term.

#4. Build New Community

Possessing stellar Google evaluations is one of the easiest ways to attract a new group of potential clients. People typically use Google Play to locate the nearest neighborhood store that offers the goods or services they want to purchase.

Before determining whether to hire a business, they use it to read evaluations about that company on the internet presence. If consumers find a tonne of positive reviews about your business, they are far more likely to want to buy your service or product and come back to it later.

Building a modern community surrounding your online brand is just as crucial, which is offline, especially if it is a local business.

Conclusion

It's a good idea to hire companies to overwhelm your Google page with positive reviews to attract clients. However, you must be careful about fake google reviews, which can lead to unintended consequences and a crisis of internet reputation.

All the listed platforms focus on more proactive methods to obtain the appreciation you deserve from customers. They use the approved and authorized algorithms within the system to achieve the reviews you want.

Your business's reputation will boost with multiple 5-star review services, encouraging pleased clients to leave Google reviews organically. It will help you build stronger bonds with both current and potential clients.

Buying google reviews initiates reputation management, which streamlines the review management and monitoring of ratings. The platform assists you in obtaining the sincere, pertinent, and favorable testimonials you merit for your business profile. 

FAQs

1. What amount should I budget for Google reviews that I buy?

This issue is challenging to address because the cost will vary depending on the company you choose to purchase 5-star Google reviews from. However, we have an intermediate strategy because paying too much or too little for your Google reviews can be problematic.

2. What should I watch out for when purchasing Google reviews?

Key customer assistance is one of the most important qualities to watch while purchasing Google reviews on the google my business page. The challenge with businesses is that you have relied on strong customer service. 

Even though you may not be committing to an additional service, you still need to have faith that you can contact people if something goes wrong with the Google reviews you bought.

3. Why Should I Buy 1 Star Google Reviews for my business?

When purchasing Google review sites, remember that most consumers nowadays research an online business. If someone looks at your Google reviews and notices that you have a lot of bad reviews, they will undoubtedly be cautious of using the brand.

However, the same logic applies if consumers find your company on Google and notice that you have favorable ratings. When it concerns the reviews you receive from the customers, the more realistic and balanced you can be, the more probable customers will be inclined to approach you with good incentives. 

Most people only wish to work and associate with businesses they can fully rely upon. Thus, people usually reach out to their friends and family to request referrals when searching for a specific service, company, or product.

And when they cannot get a good referral, they often seek online reviews as the next most suitable alternative. 

Google reviews have now become an essential component of the buyer’s journey. Nowadays, 77% or more of customers state they habitually and daily read online google reviews while skimming for a service, product, or local business.

Moreover, it is a fact that the more expensive or dicey a service or product is, the more attention people will pay to online google reviews. 

Your Google Business Profile aids consumers in finding you on Google Search and Google Maps. It further shows Google reviews given by your buyers and clients. These reviews furnish your business trustworthiness and are helpful to prospects and future buyers. 

Therefore, you would wish to make a group and get many of them. This comprehensive guide will provide several concrete tactics to gain additional positive Google customer reviews and avoid a negative review. Keep on reading to know more!

What Are Google Reviews?

A Google review is an unforced, outstanding online review that people, consumers, or clients write about businesses, places, services, or products they have used. Google reviews are connected to Google Maps, Google Search, and your Google Business listing.

Google reviews make it simple for people to drop feedback, use/include photos, and inform others about their good or bad experiences with certain businesses, places, services, or products they have used.

A study demonstrates that 70 % of people rely on online reviews more than they rely on ads. Hence, you should make review requests and collect more google reviews from your buyers can be the most useful thing you can do for your business. And Google has made that straightforward with Google Customer Reviews.

Source

Why Are Google Reviews matter To Local Businesses?

Online reviews are essential to local businesses for a lot of reasons. The first reason is that customers or clients count on online reviews to determine which local business they should choose when choosing the right products and services.

BrightLocal’s Local Consumer Review Study shows that 92 percent of customers stating unfavorable or negative reviews make them not use a specific business.